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New Media
- Known as Digital Media
- Digital and computerized
- Easily to access

Eg.: social media, website, internet forums and etc.

Mediated Media
- Mediated communication
- to look how new media effect social relations and lifestyles through their ability to communicate images, sounds, etc..
- tools allowed to mediate: email, instant messages etc.

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Traditional Media

television, newspaper, radio, magazine

means of communication

has been used in marketing/advertising for years

New Media
"Those digital media that are interactive, incorporate two-way communication and involve some form of computing"
-Robert Logan, Understanding New Media.

Websites, computer games, virtual reality, mobile apps, computer animation.

A network of audio, video and electronic text.

Increases communication between people all over the world.

Virtual communities (e.g: forums, online chat rooms)

Mediated Media

Mediated communication

The media is constantly being mediated.

The process of altering the media before it gets sent out to the public.

Print, broadcasting, even the press will be selective of how they broadcast/print.

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Traditional Media
- Root of advertising

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Traditional Media

Non-technological in nature

Flexible in nature but culturally rigid

Less expensive medium

Messages are presented before a live audience

Reach is limited

New Media

New media is often characterised as highly interactive digital technology. It can explained as social media such as Facebook, Twitter, Youtube or blogs.

Mediated Media
Mediated media is in everything that we consume, be it through e-media, print or broadcasting, even the press will be selective of how they broadcast print.

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Traditional Media could be defined as old media, where it is based on print media, television, radio - user experience through mainly visuals and audio.

New Media is the advanced media, where audience could experience in a engaging and interactive way (websites, interactive features, etc) and it is based on the digital form and most importantly, internet.

Mediated Media is a form of media that communicates between one another with the 'media.'

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Traditional media: Any form of mass communication that is available before digital media.

Example: TV, radio, newspaper, magazine.

New media: digital media that are interactive.

Example: online ads, banner ads, email, VR.

Mediated media:
communication carried out by the use of information communication technology

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Mediation of media is constant and it is basically the process of altering the media before it gets sent out to the public.

This altered media is tailored to give a specific reaction from the consumer that is favorable to the producer of the media. For instance; the media companies can and will purposefully leave out information that would not necessarily favorably support the media the company wants to release. They will also be very selective of the media they choose to include in the product such as images sources and text.

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Traditional Media

Any form of mass communication available before the advent of digital media.

roots of advertising and the most common form utilized by businesses on a daily basis.

conventional means of mass communication as practiced by various global communities and cultures from ancient times.

New Media.

Refers to mass communication characteristic of recent times, or the present or contemporary way of thinking, or communication relating to a recently developed or advanced style, technique or technology

used to describe content made available using different forms of electronic communication made possible through the use of computer technology.

Mediated Media

Tailored to give a specific reaction from the consumer that is favourable to the producer of the media and thus there are specific things that they will do

Mediated media engages fewer senses, transmits fewer symbolic cues and is seen as more privater

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Mediated Media

"The moods and attitudes of our society are influenced by messages delivered through mass media channels"

Mass media creates and reflects our culture

Readers, viewers and audiences are involved in the process

'Mediation'- What media do, and to what we do with the media

The process of altering the media before it gets sent out to public

New Media

Refer to the invention and application of new techniques

Social media- most transparent, engaging and interactive form

Outreach is more

Distance is no longer a hindrance in communication

Traditional Media

Conventional means of mass communication practiced by global communities and cultures

Results in education and entertainment (in the context of traditional mediums, such as film, puppetry)

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Traditional media refers to the time-honored (long standing), conventional means of mass communication.

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New media refers to mass communication of recent times, or the present, or contemporary way of thinking, or communication relating to a recently developed or advanced style, technique or technology.

Emphasizes on community building.

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Mediated media is where meanings are created and communicated to receive a specific reaction and action from consumer.

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Traditional media usually costly like TV, Radio, newspapers, magazine and so on. It is good to drive awareness as it advertise wide area.

New Media are included website, mobile apps, multimedia, games and so on. It is more affordable and convenient. It contrasted with traditional media as it usually without print media and mostly in online format. It is more intractable with the viewer.

Mediated media are using some attractive image and text to let viewer to view the post. It bring out the information or story to the viewer. It is like giving a message or try to communicate with the viewer.

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Traditional Media  produced by complex and formal organization.

New media refers to content that is easily accessible through many different forms of digital media.

Mediated Media

Communication that relies on a technology channel in order to send a message between two entities.

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Traditional Media: Print, radio, TV, newspaper. Normally used as marketing tools.

New Media: Forms of media that we can find online for examples: social media, websites, etc. We can find them through smartphones, tablets, computers.

Mediated Media:

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Traditional Media
- Any form of mass communication available before the advent of digital media.
- Used in the marketing/advertising world.
- Use on a daily basis.

New Media
- The phrase new media describes content available on-demand through the Internet.
- Via many different forms of digital media.
- Example: online advertising (digital banner), online streaming (radio), social media advertising (Facebook)

Mediated Media
-  The use of information communication technology and can be contrasted to face-to-face communication.

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Traditional media : people refers to old media, used in marketing and advertising, with examples of TV, radio, newspaper, magazines, newsletters. Most of the examples known for being print publications.

New media : A new form of communication , by using online media that could be passive or active in a way depending on the example of the media (Examples being : social media, online banners, online activity and so on), these includes being cost effective and easily accessible.

Mediated Media : an interactive media choice based on two people that are interacting, but not face to face, (Examples being : Phone calls and emails) this type of media is a two way communication, where both participants must be interactive to each other

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Traditional Media
The conventional means of mass communication as practiced by various global communities and cultures from ancient times, generally involving the use of storytelling and especially communication arts that make up a distinctive culture, representative of a traditional way of life.

New Media
Refers to mass communication that is characteristic of recent times, such as the Internet. It addresses the topics and problems of contemporary society.

Mediated Media
May draw on and re-work existing media products, and produce new meaning by recycling them.

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Traditional Media
Usually a one-way communication, doesn't facilitate user feedback. Viewers/readers have greater anonymity and therefore, privacy.

New Media
Facilitates user feedback, allows for more two-way communication, for instance through comments on the internet, social media, data analytics, etc.

Mediated Media
Media producers mediate content in a few ways:

1. Selection (selection of a specific content)

2. Organisation (organising content in a specific way)

3. Focus (focusing more heavily on specific aspects)

Mediation of media leads to (mis)representations.

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Sometimes refered to as old media

Examples of traditional media are radios, TV, newspapers  magazines

New Media
Digital media that is consumed on electronic devices.
Examples of new media include web ads/banners, social media.

Mediated Media
Is has differences and limitations compared with face-to-face communication. An example of mediated media is email.

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Traditional Media:
often refered as old media

One way communication

Delivered at a specific time

Message are presented

Reach is limited

New Media:
Content can be viewed on any device and provides way for people to interact with the content in real-time with the inclusion of user comments and making it easy for people to share the content online and in social with friends.

Mediated Media:
Content carried out in a specific ways. Engage a fewer senser and seems to be more private.

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Traditional media

Old media

Television, radio, newspaper, magazines, newsletters, tax press, (other print publications)

Most common forms of communications

Pros: touch, feel, hear and interact; face to face selling; immediate impact

Cons: lack of community; short-term results; costly

New media
- Known as digital media
- Examples are: Online ads, banner ads, e-mail ads & etc
- Fast process (no need to edit and print on papers)

Mediated media
Communication carried out by the use of technology (telephones, audio)

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Old media

- One-Way technology
- plays a role in marketing mix for B2B companies by reaching a broad audience
-any single item or set of items which rely heavily upon physical form to convey the information

New media

- Available on demand
- Easily processed
- Easy to store
- Easy to transform and retrieve
- Esay to locate and access
- Facebook ( social media and interacts with members), Wikipedia ( internet accessible digital text, images, video and web-links which can easily be edited), twitter ( social media, interaction among members, allows public announcements)
- relies on electronics for distribution

Mediated Media

- Defined by any use of technical medium for transmission across time and space
- Engages fewer senses
- Seen to be more private
- Need not be computerized

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traditional media: a current media including printed, broadcasting through television and etc, usually, it is a one way communication.

new media: the output usually in digital form through social media, websites and emails.

mediated media: it is a two ways communication without transmitting a facial expression