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The target audience for our music video was mainly white, teenage to 20s male and females. In addition to this, they are middle to upper class because our music video portrays issues that are more likely to be of that audience. These are the themes of love and "remedy" which we thought would resonate well with a younger audience. Our target audience will likely have a passion for music because that it a very strong concept in an indie band. It is very important for a media product to target a particular audience because of the fact that there needs to be a defined audience in order for the product to sell well. If there is knowledge of what a certain audience expects from a media product then it is easier to cater to that particular demographic, hence, it will be better received and liked by our target audience.

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In our research process we looked at different examples of vlogs and blogs that related to the indie rock genre. This included other student's work and real life work. This was good as it gave us an idea of what we wanted to do and how we would go about in the future when we got to planning our music video. In addition to this, it also gave us an idea of the things that we didn't want to use because it wouldn't have worked in the context of our genre.We used this research to develop our genre so we could fully represent indie rock in our video. This showed us what the audience perceptions of the codes and conventions were within the indie rock genre and how we could use it in our own music video.

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One of the things that we did in our planning process was our storyboarding where we sketched out an idea of what the music video was going to look like. We matched these sketched pictures to the timings of the song so when it came to the filming process we knew what we were going to film and at what point in the song it was. In addition to this, we also turned it into a anamatic so the song played out and we layered the sketches at the correct time in the song to give us an enhanced idea of what we wanted it to look like and to notify us of any changes we could potentially make. We asked for audience feedback for this anamatic and we found that there were some shots where it did not fit the genre and didn't fit in with our performance/concept hybrid. This was useful to highlight what the individual expectations for our music video was as opposed to the genre as a whole.

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We made a wordle of the lyrics of our song "something about her" so we knew what kind of themes the artist originally intended for the song and how we could incorporate that into our own music video. We also thought that it would be a good way to show the true meaning of the song and we used it to gain ideas of how to translate these words into visuals within the video. It also helps us target our audience because if they know the song and it relates to the music video then they are more likely to enjoy it. This aspect of planning helped immensely in developing our genre because it highlighted the key points that we could transfer into themes for our video, something that would be a staple of our music video. We sent this to a few audience members and they gave us advice on which themes they thought would be the most effective out of the words provided to them.

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Our survey was one of the most useful tools that we used in the planning process because of the fact that t gave our target audience a direct way to communicate with us and it allowed us to see exactly what they wanted from our music video of the indie rock genre. They answered various questions that we posed to them giving their own unique answers which we then used heavily in the planning process to try and cater to this particular. We did not use it completely though because we didn't want us to focus 100% on the audience otherwise we would have lost all our ideas but we definitely considered it whilst planning, filming and editing the music video. This audience survey was very useful because of the fact that it enabled us to change the direction of the genre and aspects that we thought the audience would most enjoy. It showed that equal amounts of people wanted to see spectacle and performance and we tried to incorporate this the best we could without making any tonality changes.

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Indie-Rock media video audience response survey

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View and analyze results from the Indie-Rock media video audience response survey SurveyMonkey survey. See actual response data, text summaries and word clouds.

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In relation to the introduction, we used made a vlog including interviews and ideas we had at the time for actors instruments and the general direction in which we wanted to take the music video. We interviewed our target audience and got feedback as to the kind of things that they'd expect from our Indie Rock music video. This was very useful because it gave us the ideas and motivations to move forward in making the music video afterwards. In addition to this, having the actors, instruments, costume, location, props, cinematography and editing drafted out was very useful as it enabled us to use toy with different ideas of the kind of things that we wanted to use so we had an idea of what worked and what didn't. The research for that was very important because it let us see what kind of things were typical to the production of the indie music video.This help develop our genre because an interview gets a very personal approach for audience response. One thing that was useful was the feedback to our costume, using the audience ideas to get inspiration for hat the performer of the music video would wear, settling on casual clothes and a checkered shirt with a T-shirt underneath.

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Our pitch feedback was very useful. It not only enhanced our presentation skills but it gave us an outside opinion of our choices for our music video. Because the people that gave us the feedback were of our target audience, we used this to further try and adapt our music video to suit their feedback. I think that this was valuable and we used it so change our props and cinematography ect... This helped us develop our genre because there was initially a shot that was slightly over edited but the audience feedback helped us isolate this and we changed it to make it look more natural, putting this into our final product.

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One of the social media sites we used was Instagram and Twitter. This was useful because it allowed us to get the opinion of the audience from people that were outside our range. By putting it out on social media we could get the feedback of people that was ultimately unbiased. Considering this, we were able to adjust parts of our video accordingly to make it so it showed what the target audience wanted to see. Using this, we found that the idea of editing in a conceptualised manner was something that the audience liked so we included more of it. In addition to this, to help develop our genre, we made this lighter in the final performance which was something that was suggested to us on social media.

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This was very useful because we were able to determine what the audience thought of our creativity. They liked our work with the greenscreen and editing but we were also able to see what they thought was the least creative aspect of our music video and how we could improve on this. We had a lot of these so we had plenty to work with when it came to making changes to our video. Our audience feedback through these peer evaluations highlighted the good features we used (various symbolic codes for example) and this feedback helped us develop our product so we could match these expectations.

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Using the feedback from the pitch, we realised the there was lack of a concept for our music video and we wanted to put something in it to give it a clearer sense of narrative. For this we added the shots of the main actor holding a picture of her and later on, burning the picture. Symbolism which relates to that of the theme of remedy which is strong throughout our product, linking all our media products together. We tried to add to the narrative of our music video, which was something that the audience were expecting from a recent survey and we think that this helped not only change our genre a little bit but also help develop it to make it more appealing to the audience.

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Our audience feedback was useful because it highlighted the least creative aspect of the music video which was the inside right panel where the CD would normally go. It was made clear to us that it didn't fit with the rest of the Digipak and it helped us to make changes so the theme of this panel matched with the theme of our CD cover in general. Essentially, it originally didn't fit with the codes and conventions of what the audience were expecting so we changed it to make this so it matched this. For our final product, we made it match more of the "colour explosion" theme that we went for with the rest of the digipak and it helped to make a more visually pleasing and CD case.

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Before the audience feedback we had this as our front cover for our Digipak. After audience feedback and peers evaluating the factors that we could improve we found that this CD cover could be brighter in the background to make the colour explosion more impactful. In addition to this, the feedback stated that we needed to remove the faint lines of a box that had not been edited out. This was very useful because it showed that the audience can see things that we missed and shows they provide a perspective on our products that we had not thought of. Because our target audience that we asked are of similar age, race and class to us, we felt that taking their feedback into consideration would be good to make it look as good as possible.

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We took the audience feedback into account and this was the finished product which we think looks a lot better, showing an eye-catching and contrasting piece which matches all the codes and conventions of what a CD cover would look like in the indie rock genre.

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The use of social media for our magazine ad was good for our magazine ad because it highlighted what was eye-catching and what wasn't. In addition to this, it gave a fresh aspect on the colouring, highlighting that we'd need to turn up the brightness to make the flask stand out from the colour explosion in the background. But overall it was good to see that it matched all the codes and conventions of an indie rock advertisement. To created this advertisement to match the genre of our music video, showing the fun side of our brand identity. Our feedback said to show this in the Digipak and because the theme worked well in the CD, we matched the codes and conventions of the genre by doing it on the poster as well.

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In conclusion, feedback that we got from various different sources was very useful when considering our feedback because it allowed us develop our codes and conventions to cater to what our audience would expect, just like what a real media product would do. In addition to this, feedback was particularly useful for our digipak because it allowed us to change aspects that we didn't think were as important but were noticed by the audience. We were able to give them products that resonated with the audience and provide something that they could easily decode