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YouTube Music vs. Spotify: Which Is the Best Music Streaming Service and Why?

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YouTube Music vs. Spotify: Which Is the Best Music Streaming Service and Why?

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YouTube Music vs. Spotify is not just expansion but these two players are moving towards  head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific playlists for India that include music from Bollywood movies.

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After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs. Spotify is not just expansion but these two players are moving towards head-on-collision to mark their territories and what's specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific playlists for India that include music from Bollywood movies.

Also, in January 2019, Spotify inked a content deal with T-Series, a leading Indian film and music company with more than 160,000 songs. But it won't be easy for both YouTube Music and Spotify to win over the Indian market as they will have to face rivalry from local players like Gaana, JioSaavn and Wynk having a user base of millions.

Despite its legal troubles (licensing dispute with Warner Music), Spotify has reached 1 million users in India within a week of launching. Unlike Spotify, YouTube Music has grabbed all licences before it entering the region. Also, it made a deal with Samsung through which Galaxy S10 owners will be getting 4 months of YouTube Premium/YouTube Music Premium for free.

It must be noted that YouTube with its previous music streaming service Google Play Music was not able to gain a lot of traction in the Indian Market. Now after its launch of YouTube Music, it will try to tackle its baffling strategy in operating two separate brands around music by consolidating its efforts with the closure of GPM by the end of 2019. (Google has clarified on its forum that they are working to provide a swift migration from GPM toYouTube Music very soon.)

Now, it was all about their establishment but what's in them for a user.

( YouTube Music vs. Spotify )

Spotify is into this space since a long time and has evolved itself to cater its users in the best way. YouTube Music being a newcomer have tried to in-grain this familiarity.

Just like Spotify, the background is black, and the text is white. Album, song and playlist icons are square in shape, and sometimes the two platforms look so familiar that you would not come to know which one you're actually using.

Music Streaming Quality

( YouTube Music vs. Spotify )

The streaming quality plays an important role with better bit rate offering better sound output and HD quality audio. If Spotify and YouTube Music are to be compared then the former provides 320kbps CBR mp3 (paid), 96 kbps (mobile unpaid) and 160 kbps (PC unpaid) while the latter provides us with normal Streaming at 128kbps AAC bitrate and the low quality at 48kbps HE-AAC. The Premium YouTube Music Users are provided with high-quality bitrate, i.e. 256kbps AAC. It must be noted that 256kbps AAC is equivalent to 320kbps CBR mp3.

Playlists / Recommendation/ Algorithm

( YouTube Music vs. Spotify )

Despite there being similarities between these two in terms of looks and Music Quality, there are differences when you try to evaluate them on the basis of preferences and playlist recommendations because this is where the main algorithm comes into play. A Spotify user, who is using the app since a long time will be having a customized and tailored homepage, but for YouTube Music, the user ( a new one) will only get a page of new releases and top hits at the start. But as soon as the usage increases, the suggestions will get better.

For Spotify, there is a limitation in terms of songs library as there are thousands of songs which are only available on YouTube and there are no original tracks for them. Thus the only audio option for them is on YouTube Music.

The algorithm factor is the one which makes a music streaming platform appealing as it is the ability to use your data and process it in order to form a highly personalized feed. The tailored playlists get automatically generated by processing your action like thumbs up, like, dislikes, repeats, and data from some other source. Now, Spotify is on its own in terms of data but YouTube Music imports your basic preferences from YouTube and that is why even if you are using the app for the first time, you will be getting curated suggestions.

Spotify's recommendations get highly lauded by tech users and music addicts due to its algorithm-based Daily Mixes.

On the other hand, YouTube Music only have two main mixes namely, Your Mixtape and Offline Mixtape. Your Mixtape is a bit diverse in terms of genre, but it picks up your taste very quickly. Also, your YouTube history helps it re-adjust the recommendation and make it highly curated.

Then comes the YouTube Music original or the special feature "Offline Mixtape," which generates a playlist and gets it regenerated and re-downloaded daily on the algorithmic basis. You can choose the number of songs to be included in a playlist, and it will get back to you with a new mix every day.

Pricing & Trial Period

( YouTube Music vs. Spotify )

With the launch in India, the rivalry has just begun, and for the same reason, they are offering a very competitive price for Indian users specifically. For example, Spotify is giving 30 Days free trial and then Rs.119 for a one-month subscription and an annual subscription for Rs.1189 with its competitor (YouTube Music) offering three-month free subscription and then Rs.99 for one month and Rs.129 for YouTube Premium subscription.

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YouTube Music vs. Spotify: Which Is the Best Music Streaming Service and Why?

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After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs.

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How Does The Instagram Algorithm Work In 2018?

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How Does The Instagram Algorithm Work In 2018?

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most.

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work.

When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in engagement levels. However, people have now started seeing 90% of their feed since the algorithm was instituted. Read on to find out everything you need to know about the Instagram feed algorithm.

Instagram feed ranking factors

Before the Instagram algorithm was announced, the feed worked on a reverse-chronological order. This means you used to see the latest posts first of the accounts you were following. Your preferences and interests didn't play a role in it.
Read More - Facebook Marketing Vs Instagram Marketing: Which is a better Marketing Platform?
But that's not the case now. The latest Instagram algorithm work uses machine learning to personalize your feed. In other words, your past preferences and interactions with the accounts you follow are analyzed before your feed is created. Even if your friend has followed the same accounts as you have, your feed is going to be different from hers.

Check this example out, for instance. I tend to follow a lot of travelers' accounts on Instagram. I hit a 'like' on travel pictures often if they appeal to me. Perhaps that was the reason why this post welcomed me when I opened my Instagram app early in the morning.

If you noticed, this picture was posted 3 hours ago. But there were posts that were more recent than this which appeared later on my feed and belonged to other genres.

Here's a glimpse into the 6 factors that determine how does your Instagram algorithm work.

Let's have a look at these points in detail.

The posts that the Instagram algorithm believes you will care about the most is always going to rank higher. The company made it pretty clear in the 2016 press release when it was first announced. It was titled " See The Moments You Care About First ". Self-explanatory indeed!

Instagram gauges the relevance of a post for you based on how you have engaged with posts before. It also maps out the actual content of the post to match your preferences.
Read More - Everything You Need To Know About Instagram's IGTV
If a certain genre catches more of your attention, the posts from the same genre will be given a higher priority. It will take your likes, comments and your follows, into consideration. Hashtags are also analyzed.

The idea is that popularity is not the key here. Posts with higher engagement from other people are not going to matter. Which means a post which is less popular but more relevant to you, will appear on top of your feed.

Instagram hasn't completely thrown the reverse chronological feed out the window. After all, you would want to see a fresh feed that gives you all the recent updates so that you don't miss out on anything while you're gone.

The algorithm was updated in March 2018 to ensure that people get to see newer posts first. So a post uploaded 15 minutes earlier will be prioritized over those which are weeks or days old.

It's interesting to note that only the posts that you missed are arranged in an order according to the algorithm. The ones that you saw in your last visit retain their arrangement. Instagram also separates the new posts that you haven't seen yet from the older ones with a "You're all caught up" message.

Relationship

Would you not prefer to know what's going on in your best friend's life over anyone else? That's what Instagram takes into account. It will give higher priority to posts of friends who are closer to you.

So, how does Insta rightly guess who your closest friends are? It keeps a track of the people whose posts you like the most, you direct message often and search for the most. You can also let Instagram know who you care about the most by commenting on their posts and tagging them more often.

The above three are the most crucial factors that determines how does the Instagram algorithm work. There are a few other factors that come into play.

How often do you open your Instagram app? If you are a frequent user and open the app every hour on an average, your posts are more likely to follow a chronological order. However, if you just visit say, once a day, there will be more posts for Instagram to sort and the relevance of the post will take precedence.

The number of accounts you follow matters. If you're following a few hundred accounts, their posts have to be sorted accordingly by the Instagram algorithm. Which means, you will not be able to see all the posts from one account, rather you'll see a mix of posts from different ones. But if you are following few people, chances are you don't miss out on any of their posts on your feed.

If you hang out on your Instagram for a short duration at a time, the app will prefer to show you the most relevant posts at a glance. But if you browse for a longer time, you will be given a more in-depth view of the posts.

A few Instagram algorithm myths busted
Myth # 1: You may be shadowbanned
Rumors were ripe that your account may be temporarily banned for overusing hashtags and using them repetitively. Not just that, it was also being said that Instagram will not even notify of the ban. However, the staff of the company had clarified that no such thing exists. Having said that, you should still use your hashtags responsibly and use only the relevant ones.

Myth # 2: The chronological feed may come back No, it will not! The company has no intentions to bring the old algorithm back for now. It feels that users have gotten used to this and they don't want to add any more complexity to their experience.

Myth # 3: Business profiles get more preference Whether you have a personal or a business profile, you will be treated equally by Instagram. So, switching to a business account will not help you enhance your reach. However, you will get access to a few additional features.

Myth # 4: Videos are ranked higher There's no such priority given to photos or videos on your feed. It solely depends on what content you prefer to engage in.

Myth # 5: Posting frequently may downrank my account Your account will not be downranked in any way. But if you post 3 pictures at the same time, they might not appear together. A person following you will see other posts in between.

How does the Instagram algorithm benefit marketers?

The statistics say it all! Instagram's 800 million users now get to view 90% of the posts. As a single user follows more and more accounts (since there are so many options available now in one genre), they are less likely to come across a post amongst so many others on their feed.

This means the organic reach or impressions of a post are going to go down. In such a scenario, a reverse-chronological approach to the feed will no longer suffice, as it would mean that a user would have to spend a lot of time on the platform to view all the posts. But that's not always the case.

You would not want to see only the most recent posts when you open Instagram. You would want to see the most relevant and the best ones! That's where this algorithm is great for marketers.

With the new algorithm, the quality of the content that you post matters the most. The reach of your content depends upon everything - your following, the visuals, captions, hashtags. If need be, you can consider hiring a professional photographer for the images, or invest in becoming a good photographer yourself.

Posts are not the only option. You can even engage your followers with Instagram stories and live videos too. You can start a conversation with your followers by prompting them to comment. The idea is to not focus on the quantity, but the quality of the posts.

Instagram marketing is an exciting new area that is getting the attention of digital marketers worldwide. If you get to know how does the Instagram algorithm work in detail, you would know the tips and tricks to get around the same. I think the best part of the algorithm is that the better your content, the better the chances of you getting noticed.

Thanks for reading the blog. If you are a brand/agency and want deeper insights related to your video marketing campaigns then reach us at 8527863094 or send in your queries at marketing@vidooly.com

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How Does The Instagram Algorithm Work In 2018?

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work.

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10 Genius Ways To Get Started With Content Upcycling

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10 Genius Ways To Get Started With Content Upcycling

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Have you hit a roadblock while creating your next content calendar? Do you find the same blog posts at the top of your ‘best performing content’ list month after month? Not sure what is the next content piece which can prove to be a hit with your audience?

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Do you find the same blog posts at the top of your 'best performing content' list month after month?

Not sure what is the next content piece which can prove to be a hit with your audience?

You're not alone in this struggle. About 60% content marketers find it hard to produce content consistently while 65% find it challenging to create engaging content.

Content upcycling is the answer to this struggle. The word "Upcycle" means to pick up older stuff and convert it into a new form that can add more value to the original product.

How Is Content Upcycling Different From Recycling?

When you recycle a content piece, you break it down into smaller parts and reproduce those parts into a new content piece. For instance, the sub-sections of a top performing blog post can be created into individual posts in itself. However, it may take away the inherent value of that post, that made it a hit in the first place.

Content upcycling is different. It allows you to repurpose your content by changing its form. Say, for instance, you convert this blog post into an infographic and put it up. You're not creating something entirely new. You're just pushing older content up the supply chain again.

10 Ways To Upcycle

The first step is to find out what can you handpick for content upcycling. Scan your content archive to search for what's evergreen and is relevant even now. The best pick would be the content pieces that were a hit with your audience and brought in a lot of traffic. You can even add on to a previous post if you have more to say on it.

Whatever you choose, there are 10 genius ways to convert it into something more valuable.

If you have not created a channel on YouTube for your company, you might be missing out on a big chunk of the audience. Cisco suggests that by 2021, 80% of all traffic will come from video content. You can't afford to miss an opportunity like that!

You can try out a few ideas -

How-To 's: Convert your demo blog posts or other content pieces into a video while you demonstrate each step.

Interviews: You can pick up a content piece and do an interview with an industry influencer around it.

Small video clips: Pick up a sub-topic and create a small video out of it. People find it easier to consume lesser content in one go.

I came across a blog post on the topic "How To Turn A Blog Post Into A Video In 5 Minutes Or Less". The author, Ana Hoffman, has converted this blog post into a video and has it up on her channel. You can check out the video here -

Construct An Infographic

Infographics are simply a visual representation of the information you want to put across. Just pick up a blog topic which can be broken down into smaller chunks or data points, prepare the content in a crisp manner and unleash your creativity to give it a visual appeal.

Infographics are catchy, crisp and aesthetic. That makes it a hit with the audience. You can take the help of a graphic designer if you're creating an extensive one that requires thorough research and design.

But not all infographics need to be a huge endeavor. Start with an informative graph or chart and get started on a free content tool like Canva, Visually or Piktochart. Below is an infographic template that can you can use for reference.

Presentation On SlideShare

SlideShare boasts of 80 Million professionals who turn to the platform for information from experts in a particular industry. It's a trusted source now for professional content. Pick up a presentation that was a hit with your seniors and team members and repackage it to upload on SlideShare.

Select the relevant statistics, actionable insights, quotes, bullet points and more to repurpose into a slide deck. Use images, graphs, charts, audio, video and more to make in interesting. You can even add a backlink to your website or a CTA.

Use Social Media To Upcycle

Do you have some interesting facts, quotes or statistics from your earlier blog posts? You can use them on social platforms like Facebook or Twitter.

Twitter is quite powerful in this regard. You can just end your stat with a "Click To Tweet" link or simply share the stat as a tweet.

You can even use an image like the one below to share on Twitter or on Facebook for a more visual appeal.

Podcasts allow you to create an audio version of your blog posts. Do you also have ebooks in your content directory? That's even better as you can create a whole series, with each podcast covering a topic or a chapter.

Consider a scenario where a busy senior professional has an hour of commute to work. He drives his own car and has a 10 to 12-hour work shift. Once home, he needs to give time to his family as well.

With such a schedule, he would hardly have time to garner extra knowledge in his area of expertise. He can simply turn to podcasts. Bluetooth enabled audio systems in cars have made it easier. He just needs to connect his phone and fire up the podcast while he listens during the drive to work.

Hold A Webinar

Webinars have come to emerge as a great audio-visual medium to engage with industry experts in a seminar format. You can have a two-way conversation while your brand gets talked about.

You don't need to scout for the content. Simply choose some blog posts or ebooks which have performed well and use that material for your online seminar.

You can even convert a successful webinar you had and publish it on YouTube as a video. Here's an example of the same.

Ebooks And Reports

Ebooks may seem a bit ambitious but if you come to think of it, you have all the information and tools at your disposal. Choose a vast topic that you have already covered in multiple blogs and condense each blog into a chapter of the ebook.

In a similar way, you can make use of comprehensive reports and break them down into blogs and vice versa. Take the example of Vidooly's Facebook Monthly Report 2018 . This has been spun into a blog post as well as individual download links for the reports month-wise.

Go For Newsletters

If you've built a solid database of email subscribers, this is a brilliant idea. One blog post can generate content for the whole week! Select an extensive blog post and shoot email newsletters to your subscribers on each subtopic within the post. Since the content is short and crisp, and directly in the mailbox, people pay attention.

This blog post, for example, can be converted into a 10-day newsletter series. Free and premium tools like MailChimp and GetResponse can help you send out, schedule and manage your newsletters.

Start An Online Course

If you write a lot of educational content, consider creating an online course out of it. Remodel your blog posts and ebooks into modules for your e-course and offer it to the world. Juice it up with quizzes, online certifications and tests. Experts and beginners in your field will take notice as they will see it as a great opportunity to learn.

New Posts From Older Ones

Not to be confused with recycling! By creating new posts, I mean that you can either update older posts or weave out guest posts for other websites. It's easy to repackage good quality content which worked well with your audience before. Combine this with outreach efforts and you have a winner. You can reach a whole new set of the audience if you can capture a space with a guest post on other popular websites within your domain.

Gary Vaynerchuk demonstrates the perfect example of content upcycling. The multimillionaire CEO and bestselling author spins off 30 pieces of content from a single one, be it a keynote, an interview or a vlog. He takes up the extensive content piece and repurposes it into shorter forms such as articles, images, mashups, stories and anything under the sun. You can check out how he does it by following this link.

Here's a glimpse of how he repurposes his content -

Not only does content upcycling help you come up with new content ideas, but it also saves up a lot of time. So, motivate your team to think about different ways of upcycling for every blog post that they start working on. It's a great way to reach a new audience and reinforce the message that you want to put across.

Thanks for reading the blog. If you are a brand/agency and want deeper insights related to your video marketing campaigns then reach us at 8527863094 or send in your queries at marketing@vidooly.com

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10 Genius Ways To Get Started With Content Upcycling

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Do you find the same blog posts at the top of your 'best performing content' list month after month? Not sure what is the next content piece which can prove to be a hit with your audience? You're not alone in this struggle.

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Everything You Need To Know About HDR Videos

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Everything You Need To Know About HDR Videos

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In the past few years, videos have been going through an intriguing revolution with HDR Video which ensures a higher quality of creative expression. Now video content has become richer and more realistic. HDR Videos aim to create content in such a way that it aligns with the luminance range of the real world.

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In the past few years, videos have been going through an intriguing revolution with HDR Video which ensures a higher quality of creative expression. Now video content has become richer and more realistic. HDR Videos aim to create content in such a way that it aligns with the luminance range of the real world.

Here we will discuss all you need to know about HDR Videos so that you can ace the video game.

What is High Dynamic Range (HDR) Video?

HDR is High Dynamic Range Video technology that takes the next big leap towards reproducing what a human's naked eye sees in terms of colors, contrasts, brightness, and shadows. HDR video's specialty is that it supports a much wider palette of colors, increases subject sharpness, allows new transfer functionalities, has greater depth of bit, and has static and/or dynamic metadata. It follows the concept of recreating image realism. An HDR video is informally considered to be a step further beyond HD video.

How does HDR Video Technology work?

Here's a brief outline of how HDR video technology works:

It ensures the contrasts are more defined with the colors being richer.

It ensures there is increased peak brightness and black levels i.e. the dynamic range.

It includes a wide color gamut/space.

It ensures that the image fidelity is improved with 10-bit color depth and 1024 color shades.

It has an optoelectronic transfer function update.

It offers both static and dynamic metadata.

All these characteristics combined, HDR video delivers one significant result that it adds the coveted wow-factor to a particular image or video quality. It is truly a great experience for the viewers.

How to find HDR Videos on YouTube?

In order to find and view HDR videos on YouTube, you need to look out for the HDR badge placed alongside the player controls of the video. There are few YouTube creators who have begun creating HDR videos. Here is compiled by YouTube to give the viewers the HDR video experience.

For content creators interested to experiment with this kind of videos, here's a YouTube Help page that explains in detail how to upload HDR videos to YouTube.

Thanks for reading the blog. If you are a brand/agency and want deeper insights related to your video marketing campaigns then reach us at 8527863094 or send in your queries at marketing@vidooly.com

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Everything You Need To Know About HDR Videos

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In the past few years, videos have been going through an intriguing revolution with HDR Video which ensures a higher quality of creative expression. Now video content has become richer and more realistic. HDR Videos aim to create content in such a way that it aligns with the luminance range of the real world.

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5 Tips To Get Your Channel Videos In The YouTube Recommendations Section

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5 Tips To Get Your Channel Videos In The YouTube Recommendations Section

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One of the reasons why we're all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn't even exist a few minutes ago as well as the ones which its sure you'll be interested to watch.

It surely isn't a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average day. At CES 2018, Neil Mohan (Chief Product Officer, YouTube) revealed that 70% of the videos watched by the people are recommendations of YouTube's advanced algorithm. He also added that these recommendations keep mobile users watching videos for more than 60 minutes at one time, on average.

YouTube Recommendations cannot be missed since it's the first thing you see on YouTube (website and app) if your account is logged in. These suggestions are tailored to each user's behavior on the platform from their searches, watch history, likes/dislikes and even where they are watching videos. This is all fueled by Google's A.I arm that is called Google Brain. It is especially known for being able to see the user's watching patterns which are less obvious, thereby driving a 20x increase in time spent watching videos via the YouTube Recommendations Section, than it was three years ago.

So considering the immense potential of the YouTube Recommendations Section, creators and brands should keep in mind some tips and tricks that would help their channel videos appear there. There are no sure shot ways to make that happen since the YouTube algorithm considers multiple factors, but there are ways to ensure that your videos are well-maintained for the algorithm to catch it. Here are five things we suggest:

Video Optimization Is Key

When you are creating content on YouTube, don't just go and dump your videos there. The key to discoverability on the platform is video optimization. There are some simple basic things that a creator/brand needs to take care of. The first optimization tactic is to ensure that your video metadata is stuffed with all the relevant keywords in the title, description, and tags.

Make sure you keep the title relevant, short and non-clickbaity. The next important tactic is to ensure that your thumbnail represents your video well - it needs to be of high quality, creative and relevant to the video. By carrying out these basic hygiene steps, your video is likely to surface on the YouTube recommendations section.

Keep Curating Your Content

After you've created your YouTube content and optimized it well for discovery, another important step is to ensure that your overall channel hygiene is maintained as well. For that, you need to keep curating your video content in a way that is easy for your audience to discover once they land on your channel.

This is done by simply creating themed playlists which is a great way to divide your channel content into various categories and give your audience a chance to explore. These playlists add to your overall channel metadata and help them surface on the YouTube recommendations and homepage of your current and potential audience.

Don't Forget About Interlinking

As a YouTube creator, your aim shouldn't be to just ensure the success of your recent video but your channel as a whole. Interlinking is a great way to get your audience to watch more videos from your channel. This requires you to put related video links as annotations, cards and in the description box. If your video is part of a series, it is imperative for you to have a series playlist in the desired order so that the suggested videos algorithm is able to pick up on it (at least indirectly).

Insert Engagement Boosters

Success on YouTube doesn't only entail high views, engagement plays a huge role in that too. As a creator, you need to encourage your audience to not only view your content but also engage with it by rating the video (like/dislike) and commenting on it. An audience engaging with a particular video has potential implications that they will be watching more content on the platform - leading to a high watch session, which is YouTube's basic aim.

The most common way creators encourage engagement is but requesting the audience to do so by mentioning it within the video. But there are more ways to do that. A great way to engage your audience is to leave a comment under your videos, asking them a question to respond to. This will not only boost comments but also potentially help condition the platform's algorithm around relevant keywords. You can go also go back to your older videos and share recent video links in the comments section.

Focus More On Watch Time

It's a well-known fact that the YouTube algorithm is highly optimized to promote videos which have a higher watch time and contribute towards a longer watch session. Therefore, you need to create your content in such a way that there are minimal drop-offs and a major section of your viewing audience actually finish watching your video. An in-depth understanding of what works and doesn't for your audience is necessary and you can do that by keeping a close eye on video metrics such as average view duration and audience retention graphs.

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5 Tips To Get Your Channel Videos In The YouTube Recommendations Section

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One of the reasons why we're all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn't even exist a few minutes ago as well as the ones which its sure you'll be interested to watch.

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Ever heard of PewDiePie? The YouTube Vlogger has more than 3 billion views and has made around $21 million with his YouTube content. BlueXephos, Disney Collector BR, Smosh, Ray William Johnson are some other YouTube Success stories who have made millions with their fresh, original, entertaining YouTube content that found audiences worldwide.

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The Video Marketing & YouTube Growth Hacks Blog | Vidooly

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Remember Justin Bieber? He was a YouTube star and he's no short of becoming a 21st-century musical legend!

Ever heard of PewDiePie? The YouTube Vlogger has more than 3 billion views and has made around $21 million with his YouTube content. BlueXephos, Disney Collector BR, Smosh, Ray William Johnson are some other YouTube Success stories who have made millions with their fresh, original, entertaining YouTube content that found audiences worldwide.

YouTube is certainly seductive as a career. Access to a global audience and the alternative of pursuing your interests with creativity. Isn't that something worth working for! But not every channel has a billion views and there are some cons to YouTube too. But first, let's take a look at some of the pros of having a YouTube career:

It lets you follow your passion

Unless you are working for the National Geographic or Discovery, desk jobs are really mundane. Not every graduate or educated professional ends up working for fun lifestyle channels. Not every show producers get the chance of producing interesting shows like Buffy the vampire slayer or Pushing daisies. Some projects never even find success, some scripts go straight to the dustbin.

Whether you are a writer, producer, entertainer or director, Youtube gives you the choice of following your own passion, unleashing your creativity. Got an idea? Just write a script, self-produced and broadcast.

Youtube career is not just about a steady paycheck. It's about finding your audience, getting them to resonate with you while you follow your passion. It lets you connect with strangers with shared passions and drives from all over the world.

No degrees needed, no minimum age

Want to make videos for Youtube? Just get your phone out and start shooting. Want them to look a bit more professional? Get a DSLR and some other YouTube Equipment. You don't need a lifetime of debt and a snobbish college degree to get a Youtube career. Talent alone is enough. If you know what resonates with your audience, you can start creating video content for your Youtube channel, strategize your posts and start connecting with your audience.

The idea is that if you are starting a Youtube Channel, you are your own boss.

People online are searching for relevant, entertaining, educating and inspiring information. As long as you can create content that your audience finds powerful and motivating, you can enjoy a youtube career without needing a college degree.

You don't need to be a specific age to start your own channel either. You may want to pursue discretion regarding your channel content depending on your age and your audience's age.

But other than this, anyone, young or adult can start a youtube channel. Youtube has helped a lot of musicians and artists find an audience online and close deals with mega recording companies.

No need for a physical office

Got a brilliant idea? Want to set up your Youtube channel? Don't worry. You can start it anywhere, anytime without any specific capital or partners. You can start it from your bedroom or your kitchen with just some decent video shooting stuff and interesting scripts.

You don't have to invite your crew to an office every Monday-Friday and work from your home or even when you are on vacation. You may expand later and set up a physical office but if you want to take a slow, no need to go for the big decision. Just work from home!

No Pressure

Youtube is sure competitive and it's hard to make your mark but all you need is conviction and understanding. You need to understand your audience, learn what they search and what topics are most revered. And, there is no pressure. You don't have to worry about medical leaves or too much paperwork. You don't need to write case studies on weekends or study top business blogs every Monday morning. Just get started with your scripts and work them whenever you like. As long as you have powerful content that moves your audience, you won't face any pressure.

There are plenty more advantages like Youtube serves as a great portfolio option for videographers and directors who want to keep practicing before making the big career move. So, professionals can post weekly or monthly videos to upload fresh, original content even when working other jobs. Depending on the analytics and success of the videos, channel owners can make the big move to pursuing the channel full time.

User-generated content is given preference in the times when even reality shows are scripted. So, there is quite a wide scope for Youtube as a career. However, one just needs to find and cultivate the audience with original, fresh, engaging and entertaining ideas.

Now let's take a look at some of the cons of pursuing YouTube as a career:

The cost of producing fine content

It's good to have a million dollar idea but you need funding to propel it forward. Producing Video content on iPhone or Android phones is great and DIY but if you are aiming for the stars, you really need decent gear. Gear alone could cost you a fortune. A studio setup is usually owned by big channels who invest once, upgrade frequently and reap ROI with regular results through consistent series and shows. If you are really keen on producing top quality content, you need costly gear. Hiring talent for your videos may cost you money too.

You need to hire scriptwriter/dialogue writers for scripted videos, directors, and director of photography for shooting the content and lighting equipment for well lit indoor videos. Moreover, you need video editing done so that costs too.

Consistency

Youtube has millions of makeup tutorials, all of which use high end, luxury makeup products. Not many video channels have the capital to invest in the materials needed like makeup or phone for phone review channel. Establishing yourself to qualify for free samples initially may give channels a tough time.

Producing videos consistently with the same quality is another challenge as developing the right script may take time. Channel owners may not have sufficient content to go onboard with another video or a follow up in the series. Or the content may not be as powerful as the prequels, losing audience's interest.

It takes time

Viral videos are otherworldly. It's hard to tell if the viral factor is wholly organic in cases of viral videos. Perhaps forces of SEO and other tactics are at work there. But the idea is that it's hard to get your Youtube channel some takes with organic content.

Even if your content is focused on trends, it's hard to find an audience altogether. 300 hours of videos are uploaded to Youtube every minute. Just imagine the choice YouTubers have! So, it's really hard to be among the 5 billion videos that are watched every day on YouTube. Cultivating an organic audience of hundreds of thousands of viewers may take time.

Ideas get copied

Starting a Youtube Channel is easy. What if your idea gets copied and the copied video finds the momentum that you couldn't? A lot of brands pursue plagiarism cases aggressively but small-time channel owners aren't able to keep track of the new content so there's no way of finding out if the idea got copied unless it blew up.

Conclusion

Youtube is another coin with two sides and the choice really depends on you if you are prepared for the hard work or would like a steady paycheck.

It sure takes money to make impressive videos with high quality and there is no shortage of haters and trolls. But you really do need conviction and vision. Are you sure you possess the talent that will make viewers stop and stare? How much faith do you have in your content? Will it set a bar, up the standards and challenge the mainstream and traditional video content? Do you enjoy working late nights, not having a regular paycheck, shooting and editing videos frequently, developing scripts, coordinating with entertainers, broadcasting cutting-edge content? If yes, Youtube is for you.

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Remember Justin Bieber? He was a YouTube star and he's no short of becoming a 21st-century musical legend! Ever heard of PewDiePie? The YouTube Vlogger has more than 3 billion views and has made around $21 million with his YouTube content.

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Top 5 Food YouTube Vloggers From Indonesia

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Top 5 Food YouTube Vloggers From Indonesia

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Food is one of the most popular topics of interest across social media. The YouTube industry is no such exception as food is often discussed by YouTubers on the platform.

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The Video Marketing & YouTube Growth Hacks Blog | Vidooly

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Food is one of the most popular topics of interest across social media. The YouTube industry is no such exception as food is often discussed by YouTubers on the platform. Interesting content ranging from tips, recommendations, to a challenge often fill their YouTube channels. So wondering who are the popular YouTube food vloggers of Indonesia? We have you covered. Here are the top 5 food vloggers from Indonesia with content that is guaranteed to make you drool.

Ria SW
Ria SW is one of the top food YouTube vloggers from Indonesia who is very fond of eating and not at all afraid of getting fat in the process. She is never satisfied with food and can go on eating forever. The content on her channel revolves around food recommendations, trials and challenges featuring various cuisines from Korean to Indonesian.
Tanboy Kun
Tanboy Kun is yet another famous food YouTube vlogger from Indonesia. He has the dream body type that is athletic and yet not afraid to stuff himself with food. On his channel, he is often seen consuming very spicy food and that's how he entertains his audience. To keep his channel content fresh and interesting, he always picks unusual and peculiar food items to review for his audience. His channel slogan is - "I eat anything you dare!" and you won't be disappointed when you have a look at his channel.
Ken & Grat
Ken & Grat are an Indonesian couple who love to explore various kinds of food. How exciting it is for a couple to have a common hobby of eating. They can eat and eat until satisfied and are always up for trying a lot of food. Some of their top content on the channel includes trying out peculiar food items and reviewing them as well. With such content, they are definitely defining some major #CoupleGoals.
Gerry Girianza
Gerry Girianza is an Indonesian YouTube food vlogger who doesn't only love to eat food but apparently is also a chef. He is popular, handsome and can cook superbly. Isn't that the dream? In order to maintain interest in his YouTube content, he is willing to do a lot of travel to find all sorts of food to review and recommend to his audience.
JWestBros
The JWestBros YouTube channel is yet another hit in the Indonesian market. These are YouTube food vlogger who can not only eat in large quantities but also cook and travel to various places in search of great content for their audience. They are known for focussing more on the quality of the content they put up as their tagline rightly says, "An Elegant and Cinematic way to Review-ing Food."
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Top 5 Food YouTube Vloggers From Indonesia

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Food is one of the most popular topics of interest across social media. The YouTube industry is no such exception as food is often discussed by YouTubers on the platform. Interesting content ranging from tips, recommendations, to a challenge often fill their YouTube channels. So wondering who are the popular YouTube food vloggers of Indonesia?

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How Rich Chigga Changed Indonesia's Hip-Hop Scene

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How Rich Chigga Changed Indonesia's Hip-Hop Scene

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Rapper, Rich Chigga aka Brian Immanuel has taken the internet by storm since the release of Dat $tick on the YouTube. Few had heard about him before 2016 but ever since that video went viral, he has come into the eyes of the likes of Ghostface Killah and other well-known faces of hip-hop.

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The Video Marketing & YouTube Growth Hacks Blog | Vidooly

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Rapper, Rich Chigga aka Brian Immanuel has taken the internet by storm since the release of Dat $tick on the YouTube. Few had heard about him before 2016 but ever since that video went viral, he has come into the eyes of the likes of Ghostface Killah and other well-known faces of hip-hop.

All of 16 years at the time, Chigga's profane track video had him wearing a pink polo neck, and an eye-catching fanny pack with a Martell cognac to complete the drill trap look. Brian's fame quickly grew after he joined forces with 88Rising, a collective based out in the US that helps Asian artists get a global audience.

His hometown, Jakarta, is baffled by how he managed to get his name out there and achieve so much fame at such a young age. Now 18, Brian had built a pretty decent fan following on YouTube with comedy clips. Once he released Dat $tick he achieved breakout success and largely impacted the hip-hop scene in Indonesia. The Rich Chigga youtube channel grew to new heights and got over 20 million views in a matter of no time.

Chigga has self-taught English to carve a niche for himself. Initially, he struggled to mutter words in one go and has self-confessed that he was very bad at speaking but talking fast helped him get a grasp on it. Macklemore's Thrift shop was the first song he tried to master and that pushed him more to improve his English speaking skills. He cities Childish Gambino, Kendrick Lamar and Big Sean as his biggest influences.

Brian's crew so far includes his sister Eryka and a friend who goes by the name of Ricky who has helped him with the production of his music thus far. Being the youngest of four and homeschooled, Brian spent a lot of time alone at their family run cafe. Fond of music since the tender age of five, Brian took to the drums as a creative outlet. He was even part of a band with his sister and they sang mainly Christian music. His sister felt that his anti-social nature propelled him to join YouTube and Twitter at such a young age which is how he got a lot of time on his hands to play with the content he was putting out. He made a conscious effort to make and record beats, photoshopping images and putting them out on social media. He hasn't looked back since.

Quite a few Indonesian rappers are following suit and looking up to Brian for inspiration. There is a sort of renaissance that the country is witnessing in its hip-hop scene and this change is being largely triggered by him. A Jakarta based hip hop artist by the name of Ramengvrl, who released I'm Da Man (2017) says that Brian Immanuel is an icon and she along with many others looks up to him.

His rise to fame internationally has impressed fans of old school music too. His rapping method has rejuvenated Indonesian hip-hop and allowed others to be more willing to experiment and collaborate.

Bing Jaa, aka Jawir, a popular figure on the Indonesian rap scene has managed artists for decades now. He feels that Brian Immanuel has definitely cracked the Internet and has leveraged the beauty of technology to achieve a bigger impact. Many have complimented Brian's ability to break the standard norm and left stunned by how at such a young age he has taken the YouTube scene by storm.

In the 1990s, Indonesia was plagued by many social challenges and environmental issues. The hip-hop scene became more vibrant with time as youngsters got more and more inspired by the type of music they heard coming from the US. Jawir fondly remembers that time and felt that the struggle that rappers faced at the time made what rapping is today. Rappers had to hack lines for power and go the extent of stealing electricity to set their stage up and perform shows underground. Baggy attires, dissing tracks and spit-balling about skin color was an integral part of the hip-hop scene. Old school rappers wish that the new generation of rappers would strive to make Indonesian rap popular to highlight the uniqueness and keep native dialects alive.

Chigga has now relocated to Los Angeles after getting an opportunity to perform in Texas. He is slowly adjusting to the life there but is totally psyched to be living the American dream. He is currently touring in the US in a bus of his own and hopes to get down to writing new material for a full album soon. Meanwhile, the Rich Chigga hip-hop channel is continuing to inspire youngsters in Indonesia to create new music and embrace the power of YouTube.

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How Rich Chigga changed Indonesia's hip-hop scene

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Rapper, Rich Chigga aka Brian Immanuel has taken the internet by storm since the release of Dat $tick on the YouTube. Few had heard about him before 2016 but ever since that video went viral, he has come into the eyes of the likes of Ghostface Killah and other well-known faces of hip-hop.

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Logan Paul & the Tale of Filming a Dead Body in ‘Japanese Suicide Forest’ [Video]

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Logan Paul & the Tale of Filming a Dead Body in ‘Japanese Suicide Forest’ [Video]

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it’s part of creative brainstorming which provides something new that their audience never saw.

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The Video Marketing & YouTube Growth Hacks Blog | Vidooly

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it's part of creative brainstorming which provides something new that their audience never saw.

But in this situation, experiences that don't become content is what Logan Paul is looking for his next video. It's because, for his latest vlog, Logan Paul uploaded a video showing the body of an apparent suicide victim on YouTube in Japan's Aokigahara forest which is also known as Japanese Suicide Forest. A video which he deleted afterward and apologized for uploading it, claiming he was trying to raise awareness of suicide.

When Keeping It Real Goes Wrong

As we all know, that Logan Paul's daily vlogging gospel bought him money and the influence that almost every YouTuber with more than 1 million subscriber base have. But the sheer amount of stupidity dumped on his vlogging YouTube channel is what made him the "special kind" supporting his own entourage of teenage white kids.

The video was uploaded under the title "We found a dead body in the Japanese Suicide Forest..." and starts with a viewer discretion warning to Paul's 15 million-plus subscribers which shows no reason to slow down. Throughout the deleted video, you can see Paul trailing around with his friends trying to decode the fact "Is the Japanese Suicide Forest a real thing?" while you can see his entourage preparing to spend the night in the forest.

The 15-minute video is largely indistinguishable from the rest of Paul's YouTube uploads, and was intended to be part three of his "Tokyo Adventures." After six minutes in the video, the video cuts to footage of a body hanging from a rope under a tree, filmed at a distance.

Still standing there, feet from the body of an apparent suicide victim, Logan tells his viewers that "we came here with an intent to focus on the haunted aspect of the forest, this just became very real and obviously a lot of people are going through a lot of s- in their lives." Thus to summarize the video that he deleted, Paul basically made fun of the Suicide Victim on YouTube.

Where is this Japanese Suicide Forest?

Aokigahara is a forest on the slopes of Mt. Fuji in Japan also known as the "suicide forest" for its status as a site of hundreds of suicides. Japan has a relatively high suicide rate compared to other countries, but the number of suicides is declining by 2016. But still, Japan's suicide rate is the sixth highest in the world and the second worst among eight major industrialized nations.

BACKLASH FROM CELEBRITIES:

AARON PAUL

The Breaking Bad actor was very unsettled by Logan's actions.

Dear @LoganPaul,

How dare you! You disgust me. I can't believe that so many young people look up to you. So sad. Hopefully this latest video woke them up. You are pure trash. Plain and simple. Suicide is not a joke. Go rot in hell.

Ap

- Aaron Paul (@aaronpaul_8) January 2, 2018

Sophie Turner

Game of Throne actress Sophie Turner tweeted right at Logan, calling him an idiot for what he's done. Many other YouTube stars have taken to Twitter to voice their disgust against Logan Paul. Here is YouTube's fan favorite Casey Naistat.

Dear @LoganPaul pic.twitter.com/kM3YZkPl0f

- Casey Neistat (@CaseyNeistat) January 2, 2018

I just received an official statement from a contact at @Youtube regarding the outrage and controversy around Logan Paul's (now self-removed) "We found a dead body" top trending Youtube video.

I'll save my personal comment for later. Just wanted to pass this along. pic.twitter.com/JNTQDMVvT4

- Philip DeFranco (@PhillyD) January 2, 2018

Things Logan Paul is famous for other than visiting the "Japanese suicide forest"

Accused of racism multiple times.

His ex-girlfriend, Alissa Violet, another YouTube star, accused him publicly of emotional abuse and manipulation

Admitting that he "brought down" and "cyberbullied" others.

Worst neighbor in West Hollywood - New York magazine joked that he may be "the worst neighbor on the planet."

His music video, "It's Everyday Bro," went viral among angry people, who disliked the video (pressing YouTube's "thumbs down" function) so many times that it set a record.

Fired from Disney channel

About Logan Paul Vlogs - YouTube channel analysis

Logan Paul started his career a member of the Internet video sharing service Vine. He was one of the leading Vine stars who used to live with fellow social media celebrities like Amanda Cerny, Juanpa Zurita, and Andrew Bachelor, who collaborated with one another on their videos.

Now, outside the world of 6-second gags, Logan Paul is insanely popular among his young demographics. You have to remember that by the time the video was removed, there were more than 600,000 likes on it. This proves that his "young fanbase" doesn't care if their icon is laughing at dead bodies.

As per our Market Research Tool, we were able to find out the exact demographics.

LAST THREE MONTHS VIEWERSHIP ON YOUTUBE:

DEMOGRAPHY

These You Tubers earn millions of monetization money just by creating content that violates personal space of other people. Do you think that showing the footage of Suicide Victim on YouTube and making fun of it in front of his 15 million huge YouTube fan base is a good approach to spread Suicide awareness?

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Logan Paul and the tale of Filming Dead Bodies in 'Suicide Forest'

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video.

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How YouTube is Saving Radio FM Stations All Over the World

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How YouTube is Saving Radio FM Stations All Over the World

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YouTube is the free platform where an artist can use it to create content, upload music, and even turn the YouTube channels into active radio stations. Although radio stations are bound to be “on-air;” American syndicated radio shows like The Breakfast Club, and Power 106 Los Angeles is changing whole focus.
https://vidooly.com/blog/top-radio-fm-channels-on-youtube

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Most Watched Indian Web Series on YouTube

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Most Watched Indian Web Series on YouTube

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If you look back 10 years from now, almost every engineering or management student was thorough with western telly soaps like “How I Met Your Mother, FRIENDS, The Walking Dead, Mad Men and Breaking Bad.” Ask them about Indian television soaps and you will be judged on your watching habits and T.V series you like.

https://vidooly.com/blog/most-watched-indian-web-series-on-youtube