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Advertising   Basic informative advertising   Colgate

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Chevrolet Volt Electric Hybrid Commercial

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How the 2012 Chevy Volt Works TV Ad Commercial

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http://www.tituswillcars.com 1-888-226-8688 The all-new Chevy Volt is here! Check out this cool video to learn all about how the Chevrolet Volt is not only different than any other car (hybrid or not) out there, but also why it is just SO cool!

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Presents information in a straightforward manner. Mostly for radio commercials where only verbal communication takes place.
1.Correct placement is vital therefore glamour places weight loss ads in fashion sections,
2.This is mainly rational and works for people who are already looking into that product.

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OLYMPÉA / The new film 40s / Paco Rabanne

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More on : http://www.pacorabanne.com/olympea Subscribe to the Paco Rabanne Channel : http://www.pacorabanne.com/youtube #OLYMPÉA With Olympéa, Paco Rabanne writes a new chapter. Terribly feminine. Faithful to his innovative values, where provocation reveals the spirit of the time, Paco Rabanne has imagined unique, irreverent sensuality to which nothing and no one can resist.

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The New Fragrance for Men by Paco Rabanne

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This style of execution lifts audience beyond the real world for a make believe experience.
1. Some may be realistic some can be completely irrational.
2.Common themes include sex, love or romance

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Flash Ah-ah Dog #FlashDog 2016 Advert | P&G UK and Ireland

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Displays how product works. Effective in communicating products benefits to the viewers.
1. Mostly used by cleaning supply advertisements.
2.Mostly televised or flash media ads.

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When the advertiser seeks to convince viewers regarding brands superiority.
1.Many include scientific or survey evidence.
2.Based on cognitive process of customer decision making.

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Services that are intangible are promoted by relating a positive experience with what a brand offers.
1. Business to business sectors is a place that achieved the most success with this type of execution.
2.Endorsers have lower credibility due to consumers knowing they are being payed.

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https://www.youtube.com/watch?v=sWtb6QEwLd4

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Robinsons' Brand Storytelling Commercial - Thanks Dad

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Watch this Brand Story Commercial by Robinsons, you might end up with "oohh sweet"!

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Johnnie Walker: The Man Who Walked Around the World

https://vimeo.com/113756330

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A storytelling execution resembles a 30-second movie with a plot or sotry suggesting the brand is more at the periphery rather than at the center of the ad.
1. Super Bowl commercials are mostly know for using this type of advertisement technique.
2. Similar to slice of life execution.

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The Kelly Ripa 2X Ultra Tide Commercial. Featuring Mark Consuelos and Kelly Ripa.

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In slice of life commercials advertisers provide solutions to the everyday problems consumers or businesses face.
1.Proctor and Gamble were pioneers of this type of advertising starting the trend in the 50s.
2. Due to slice-of-life ads depicting everyday problems, consumers relate it more and consume it due to clear highlighting of what the product does.

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Coca Cola Commercial with animated polar bears.

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Coca-Cola Super Bowl Polar Bears Commercial 2013

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Animation has become an increasingly popular executional framework, and its use has risen dramatically. The growing sophistication of computer graphics programs makes new and exciting animation technologies available.
1. Used to be considered unpopular due to the preconceived notion that animations were only for children.
2. Rotoscoping is the technique that creates animations advertisements.