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Sponsorships occur when a company pays for another entity to somehow incorporate or mention their product or company. Here is an example of a sponsorship, and this actually occurs extremely often on many social media sites. Many major skin/makeup companies send their products to major influencers that have big followings and ask them to post these types of pictures in exchange for a dollar amount. This influencer below, posted her picture and talked about her skin. For me, I would look at her skin and see that it is clear and would be interested in what products she uses. So, when she talks about Olay being a good cleanser that she uses often, I would think about investing. That's why I think that this type of sponsorship is effective, because it draws in attention from a big following and allows them to become exposed to the product. Even major influencers like Kylie Jenner and Kim K have sponsored major skincare companies and have made them widely recognized, which makes these types of partnerships very beneficial.

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Here is an example of a consumer sales promotion, more specifically, a coupon. This was sent to my email by Sephora and I believe it was very effective. Sephora has 3 levels of insider discounts with VIB Rouge being the highest (and that's what I am, sadly). As a rouge, we receive discounts earlier and get sneak peeks on all new products. We also get many in store perks like makeup applications and facials. Sephora only has 2-3 major discounts throughout the year because a lot of their products are name brand and expensive. I would jump at the first opportunity to have a discount at Sephora mainly because I have to be careful about what I spend there. I think that 15% could make a huge difference when spending on an expensive item, and so this coupon really paid off for me.

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So, here is an example of an email I received. I order Pizza Hut quite often, and this was sent to me just a few days ago. This ad is telling me I get 50% a regular pizza, one day only. It gives me a sense of urgency plus the button that says "order now" does too. I think this was an effective way of email marketing because pizza is something that many people enjoy regardless of what time it is, especially, if its 50% off. My thinking was that I could get 2 for the price of one. This email targets me and many other loyal customers as well as potential customers who have even ordered just once or twice, since when you check out, they require your email address. Email marketing is beneficial because a lot of the times it places advertisements that allow for a direct response. This campaign strengthened my relationship with the brand because I was able to order promptly and get 2 for the price of one. When I clicked order now, the discount had already been applied.

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So, this video below is made by the ACE family. They are HUGE Youtube bloggers with about 8 million subscribers (including myself). They typically blog day to day activities, play pranks on friends, and have a little daughter who many people find adorable. When forwarding to 2:10 in this link, we see that Austin (the male) receives a box from SeatGeek with Coachella tickets and even apparel that can be used at Coachella. I see this as Buzz Marketing/Word of Mouth Marketing. This is because SeatGeek used the famous ACE family to advertise their company especially around a time where everyone is scrambling to find tickets to Coachella (major music festival). Austin was also given a code which gives his users $20 off tickets they purchase if they use his code. I felt this was effective because 7 million of their subscribers saw it, and overall, SeatGeek got a lot of exposure. Not to mention, they offer a discount code which many people most likely used since Coachella tickets are known to be pricey. That is 7 million potential new customers that SeatGeek picked up on just for sending the ACE family 2 tickets.

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ELLE PICKS OUT HER LITTLE SISTERS FIRST OUTFIT!!! (SUPER CUTE)

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This is an example of content seeding by HudaBeauty, the biggest social media beauty influencer. Content seeding is when incentives are offered to customers so that they share more information about the brand. I believe this is an example of content seeding because HudaBeauty does a makeup giveaway, and to be entered in the giveaway, she requires each person to tag 5 friends. That means for every person who enters, another 5 people will be exposed to her page. Whether its people who do not know who she is, or people who are already aware of her, odds are she will gain new followers from doing these giveaways. People will come across her page and find her content interesting and will follow her, which makes her more widely known. Overall, she is offering the giveaway to people who tag friends, and in return, she becomes more famous. This was a good strategy in my eyes and it is something that a lot of social media influencers do so that their page becomes more exposed to the public.

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Week 8- Digital Marketing Strategies [[Social Media]]

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Week 8- Digital Marketing Strategies [[Social Media]]

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So this ad was found as I was scrolling through Facebook. Paula's Choice is a skin care brand that I love as it works well for my skin concerns. Their products are a bit more on the pricey side and so I do have to pick and choose when spending on their products. I think that they were re-marketing to me since I visit the site often, but do not purchase as often. The ad was effective in reaching me just because I scroll through Facebook often when I am on my phone. When I see the 20% off, I think "Hmm, do I want to save some money?" I am not going to lie, it definitely worked. I ended up buying a toner that I love just because it is cheaper now than it will be in the future. They were able to use my cookies or search history to market an ad specific to me, which is always going to be effective in my opinion. It's kind of cool too, like "Hey, they know what I like."

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So this is a basic CVS ad that shows up in many magazines and newspapers. It does a good job of advertising popular items that are discounted off, while also giving the customer a coupon for 20%, which makes it an effective coupon ad. It creates an emphasis in brand recognition by highlighting the "CVS" wording, and then having the audience connect that to 20% off. According to what we learned in chapter 7, magazines and newspapers have high flexibility and credibility, since they have to go through many sources to get published. They also create direct responses. In other words, because this had a coupon, a person can go into the store directly and buy items while using the coupon. However, a disadvantage of this is that it is very cluttered. There are too many photos and words on the page that make the page look so busy, it is a little bit of a turn off the eye. Second, which I think applies to newspapers and magazines overall, is that internet competition impedes paper ads. Many people have access to internet nowadays where they can watch interesting/funny video advertisements. These advertisements are embedded in almost any website you go on, whether youtube or another social media. It makes the reach less than an internet ad.

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The message strategy in this specific Nike ad is a cognitive message strategy. This is because it describes the product attributes and benefits in the ad. It states that it is "comfortable while still remaining in style." This is emphasizing the best of both worlds in a shoe. It also says "stay fly" and "stay fresh." This is attracting an audience by basically saying that our shoe's are "the coolest" or the most "in-style." I believe that this ad uses rational appeals which follow the hierarchy of effects model: awareness, knowledge, liking, preference, conviction, and purchase. The ad is leading to the consumer having a stronger preference or conviction towards the comfortability and style of the shoe. Authoritative executions were used in this ad because the ad is trying to convince viewers of the shoe's superiority. Again, by emphasizing the style and comfort, they are trying to show that their specific shoe is one of the best.  I think that the right combinations were used because there are so many shoes out in the consumer world & many people tend to go for whats cheaper but also comfortable and in-style. A lot of the times, what is cheap, will not have both options. This Nike ad is showing that this shoe has both and Nike itself is already a huge brand that many people recognize so its an advantage to them.

Sandu , Bogdan. “Nike Print Magazine Ads That Boosted The Brand's Popularity.” Design Your Way, www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-the-companys-income/.

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Visual esperanto is something that makes "advertising possible for any good or service" (Clow & Baack, Glossary). I take that as symbols, universal languages, etc, that make it easy for the viewer to understand what is happening in the advertisement. Using the ad below, (Clow & Baack, 160), I want to explain why this uses visual esperanto! This ad appealed to me in that sense because a huge symbol of love all over the world is something as simple as holding hands. People of all ages, races, religions, etc., do this to express their care for one another. With that being said, its easy to pick up on the fact that this ad is signaling something about love or a connection. Then, the word "connections" written boldly in the ad, makes it clear that this ad is trying to show a happy relationship. The ad is actually promoting a beach visit, so its showing a happy couple on the beach. Overall, I think the ad uses a universal love language to show that connections are made at the beach.

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Inc., 2018.

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I found this ad from the Super Bowl that I thought was hilarious! The Morgan Freeman part was so appealing because he started rapping to a famous female rapper song. He was so into it, it went perfectly with his lip syncing! I think for this ad they used product attributes along with cultural symbol. I think product attributes were used because with the Doritos segment, they used fire to accentuate the spiciness of the chips. With the Mountain Dew segment, they used ice to accentuate the cool and refreshing feel of the drink. Cultural symbols were used by using famous actors along with famous songs to grab the viewer's attention; which was super effective! Everyone around me laughed when this commercial played. I think overall this was the best ad in this year's Super Bowl!

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As the US population grows, people have focused more on living healthier lifestyles. I believe this will tie into affect referral. This means that customers choose brands they feel emotional towards. The trend starts because customers feel a connection or something personal towards the brand and buys this brand often without evaluating alternatives. Now with both going hand in hand, I found this dog food commercial. Many people have a soft spot for animals and most for their pets. With that being said, this commercial emphasizes a newer and healthier food with real meat for their pets. I mean, who wouldn't want their dog eating real meat and a healthier alternative??? We humans tend to eat healthier to look better and feel better and if dogs are a man's best friend, then don't you think we will do the same for our loved ones?? I think this ad is effective because it is using our emotions and love for our animal to advertise a new and healthier product.

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New Beneful Grain Free | The Recipe You’ll Both Love

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New Beneful Grain Free has all the ingredients your dog loves, like real farm-raised chicken and accents of fruits and veggies, which is sure to bring a smile to their face - and yours!

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Okay, so this is a diaper rash ointment that is sold widely in drug stores or grocery stores. It is pretty odd just because when people walk down the aisle for personal care and see something called "Butt Paste," it most likely weirds them out. Or if young kids or even teenagers see it, they might think "ewwww." The audience is mainly parents of young children who still wear diapers. The name in itself is pretty odd. When I first saw it, I was super confused only because it sounded kind of disgusting. But at the same time, I was inclined to pick it up and look at it to see what it was. When I realized it was diaper rash cream, it all made sense. That is why I believe that it is effective (but not appealing). Many other folks just like me probably looked at it and thought "What the heck is that?" It also has a picture of a baby, so if a mom is just glancing at it, and she sees the baby, it will incline her to pick it up and see what it is used for!

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This is one of my all time favorite Super Bowl commercials. It is one of my favorites because from the moment it started, it captured my attention. This is because the famous Chris Walken appeared and he started quoting the famous N'Sync song "Bye Bye Bye." I thought it was hilarious only because he was being so serious. Not to mention, Justin Timberlake (such a classic singer) was featured and his reaction was hilarious too.
The people who created this commercial are the makers of Bai, an energy/antioxidant drink. I think they were trying to appeal to people of all ages by using two classic and well known people. People of many ages know of Justin Timberlake and Chris Walken. I think by using two popular people, they were able to appeal to many audiences. I think they tried to use their sense of humor as a strategy to attract their viewers attention. I know for myself, I kept watching it only because of how funny it was throughout the commercial. Then when I saw that it was for Bai, I recognized the drink. Its sold in refrigerators at my gym, grocery stores, gas stations, etc. I think it made people aware of the drink and it helped them associate the funny commercial with the drink itself. I had the thought "Hmm, I have to try that drink." Not to mention, when they captured your attention, they gave the nutritional facts of the drink, stating that it was 5 calories which will appeal to the more health conscious.

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Bai Commercial - Justin Timberlake, Christopher Walken Advert - Super Bowl Commercials 2017

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Bai Commercial - Justin Timberlake, Christopher Walken Advert - Super Bowl Commercials 2017 --- We can start counting the time until Super Bowl LI, on February 5th, 2017, in days - not weeks. The teams have been decided and Super Bowl commercial season has officially begun!