# data[].attributes.body
It is age rated 18.
2 actors in the film are Paddy Considine and Gary Stretch.
Shane Meadows is the director.
Mark Herbet is a producer of Dead Mans Shoes.
Shane Meadows and Paul Fraser were the screenplay writers.
It was released on the 1st October 2004.

# data[].attributes.body
The type of film the cover is advertising is a horror/thriller but it is actually a crime/drama. You would think the genre is horror because of the colours used on the cover as they are red and black which represent death and blood. You would also think it is a horror because of the black silhouette presented on the cover and because there is also an axe in the mans hand which makes you think of brutal murder.

# data[].attributes.body
The narrative of the story is a brother is out to get revenge on 5 men by killing them but he leaves one to live as Richard wants him to kill him. He wants revenge on the men because were all involved with his brothers death as they took advantage of him as they abused him and forced him to do drugs and it all ended with Antony being hung to death and all the men leaving him. The title itself suggests death as it is called "Dead mans shoes". The cover doesn't really relate to the film as the cover makes you believe its more of a serial killer going around when infactct its just a man getting revenge on people who terrorised his brother.

# data[].attributes.body
Special effects weren't as advanced in 2004 as they are today so they weren't many in the film. Special effects involved in the film were a black and white filter to show flashbacks. Also effects are used when the men are on drugs and it shows how they see things so blurry and in slow motion.

# data[].attributes.body
The age certificate on this film is an 18 and that is because the film shows violence, nudity and uses inappropriate language.
The film is constructed to appeal to a particular audience by what the film involves so violence particularly interests men and not so much women. Plus children are not going to be interested in violence or should see it either.

# data[].attributes.body
| Dead Man Shoes - Audience Profile
| Age range | 18-45
| Gender  | Predominantly Male
| Demographic  | Straight males, not religious, white British, working class, more north of England, Typically c1-e demographics
| Ethnicity | White
| Psychographics (values, attitudes, interests, or lifestyles) | VALS= survivours
|Why would the film appeal to this particular type of audience? | The film would appeal to this particular type of audience because it involves violence and drugs which mostly interests males. Also the film would interest the age range set as they are going to understand what is happening in the story.
The director of Deads Mans Shoes is Shane Meadows.
It was released on 1st October 2004.
Its Certificate 18

# data[].attributes.body
| Lovefield - Audience Profile
| Age range | 15-25
| Gender  | Male and Female
| Demographic  | Lower – higher, straight or gay, anyone can watch it, worldwide.
| Ethnicity | Any
| Psychographics (values, attitudes, interests, or lifestyles) |  Survivours
| Why is the audience for Lovefield different from that of Dead Man Shoes? | The audience is different from The Dead Man Shoes because this short film is available to watch on the internet whereas The dead man shoes was not and only people who went to the cinema would see it.
The director of Lovefield is Mathieu Ratthe.
It was released on the 25th April 2008 in Canada.
The certificate is 15.

# data[].attributes.body
PRIMARY RESEARCH:

QUANTITATIVE: Uses numbers for date

QUALITATIVE: Have detailed answers that gives an understanding of what they are finding out.

Questionaires, surveys and interviews

SECONDARY RESEARCH:
QUANTITATIVE: Uses other peoples numbers for information

QUALITATIVE: Uses someone elses detailed answers.

Books, articles and journals

# data[].attributes.body
The film targets people aged 18-35. The target audience is at least 18 because the film involves violence and drugs which is not appropriate for young ages. The film mostly targets men because all the main characters are men with only 2 women shown but only for a short amount of time. The film doesn't have a majority of races its just mainly Caucasian. People who like fighting and any type of violence would be more likely to watch the film than others who don't like it.

# data[].attributes.body
In Dead Mans Shoes the characters are all aged around 25-50/55. They are all represented in negative ways as they abuse people or murder them. The characters in the film are working class as what they do for a living is sell drugs. All the main characters in the film are Male because the film is called 'Dead Mans Shoes' and its stereotyping men as drug dealers and being abusive. The places are just represented as always empty and dark so even the scene when the pub wasn't the best atmosphere and it was quite dull. By the places being represented this way it matches the story of the film.

# data[].attributes.body
The film is on a low budget so there isn't much professional camera work.
This is a wide shot which sets the scene and shows you that the characters are in a derelict place.

# data[].attributes.body
There is reviewers quotations are on the front of the cover and the back. The reviews are good as one of them says 'An outright masterpiece' so this would make people want to see it as it has such a good review.

# data[].attributes.body
The film was only mostly shown at the film festivals because it was only shown at one cinema. On the dvd cover there is a section about the festival and it lists the awards the film has won and the showings. This may encourage people to watch the film as it has won awards.

# data[].attributes.body
Paddy Considine – Richard – He was in the army and hes brother died while he was there. So he came back and got revenge on a drug gang who bullied antohny and ended his life. Some people wouldn’t agree with what he did but others would probably see his reasons of why he killed them all as they did take his brother’s life and bullied him. He is represented in a negative way though as he is killing people and torturing them.

# data[].attributes.body
Gary Stretch – Sonny – He was a drug dealer. He was abusive and intimidating and most people were scared of him as he was like the leader.He abused Anthony by pouring water over him and shouting in he’s face. He is presented in a very negative way as he is not a nice man in the slightest.

# data[].attributes.body
Toby Kebbel – Anthony – Antohny is the brother who was vulnerable as he had a disability and the drug gang got him involved with them and took advantage of him as they made him do things for example forced him to do drugs and made him have sex. In the end, they also made him hang himself and left him to die.

# data[].attributes.body
The women are represented in a bad way as they come across that they sleep around with men. But one woman does have a child so it shows that she looks after her own.

# data[].attributes.headline
At this point the dealers realise the extent of their situation. Do you sympathise with them? 

# data[].attributes.subject
At this point the dealers realise the extent of their situation. Do you sympathise with them? 

# data[].attributes.body
You don’t sympathise with them as what they did was wrong also so they knew something bad had to come back on them which now it has. They got themselves into that mess.

# data[].attributes.headline
Possible effects of exposure to the violent content.

# data[].attributes.subject
Possible effects of exposure to the violent content.

# data[].attributes.body
Audience members could respond in many different ways to violent scenes. Some viewers may just watch it and not really think much of it. Others may hate violent scenes and just not enjoy watching it. People may take it to far by watching violent scenes as they might think its ok and 'cool' so they may take it into their own hands and go around being violent.

# data[].attributes.headline
Why do you think Richard is not scared of the drug dealers?

# data[].attributes.subject
Why do you think Richard is not scared of the drug dealers?

# data[].attributes.body
I think Richard is not scared of the drug dealers because hes been in the Army and dealt with a lot worse than drug dealers. Also he would of picked up how to do things so he has that advantage.

# data[].attributes.headline
Assess why you think Richard let Mark go

# data[].attributes.subject
Assess why you think Richard let Mark go

# data[].attributes.body
I think Richard let Mark go because someone had to go down so because he stabbed Richard he'll go to prison for that.

How do you feel about Richard at the end of the film?

I dont really have a feeliing about Richard at the end i was just shocked athat he did die after everything he did just do.

# data[].attributes.body
Survivors

# data[].attributes.headline
How the film affected the way you judge people taking revenge?

# data[].attributes.subject
How the film affected the way you judge people taking revenge?

# data[].attributes.body
The film makes you see different aspects of revenge and why people seek revenge so much. It shows revenge is used in this film because someones brother ended up dying and the reason for that was a drug gang just taking advantage. So he was doing it for hes brother which many people would say they would do but never actually would go through. Some people would agree on this revenge because the drug gang did take someones life who was harmless.

# data[].attributes.body
Sandy and Sandrs are very open on their opinions on X factor as they say it how it is no matter how harsh it is.

They are mostly predictable as they never really change what they do as they have the same routine.

# data[].attributes.body
The opening weekend for the film wasn't very successful as it only made $1,825. They did a second screening of the film because it was so unsuccessful but the second screening didnt do any better

# data[].attributes.body
The Michael Family

While this family was watching X-Factor Andrew wasnt very impressed by it as he doesnt like how people were being laughed at.
Other members of the family didn't think the same as Andrew though as they did think it was funny.

This family are thinkers.

# data[].attributes.body
These people are oppositional.

One thing they say is 'This is where x factor lets itself down and gets people like this on' this shows they are very open on their opinions also.

# data[].attributes.body
These are achievers.

# data[].attributes.headline
Formative merit- demonstrates some understanding of producers intentions and audience different responses. Primary and secondary research has been undertaken.

# data[].attributes.subject
Formative merit- demonstrates some understanding of producers intentions and audience different responses. Primary and secondary research has been undertaken.

# data[].attributes.body
Producers put the audience into demographics and psychographics.
Demographics is when it is based on age/gender/race .
Psychographics this is when it is divided into groups baed on a persons life style.