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2. In tortoise and the hare, readers expect the hare to win with his great speed, but instead the tortoise wins the race.

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Bugs Bunny's Angry Meltdown: Scene From "Tortoise Wins By a Hare" (1943)

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In this brilliant scene directed by Bob Clampett and animated by Rod Scribner and Robert McKimson, Bugs Bunny watches footage from his first encounter with Cecil Turtle and gives one of the best acting performances in animation history.

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1. In snow white, the audience is aware of the poisoned apple, but snow white is not.

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1. An alcoholic telling others drinking is bad.
2.  "Father of Traffic Safety" William Eno invented the stop sign, crosswalk, traffic circle, one-way street, and taxi stand—but never learned how to drive.

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This is ironic because the top billboard is talking about childhood obesity but underneath that billboard is a McDonald billboard and McDonald's is known for being one of the reasons children are overweight.

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The event in which what appears, on the surface, to be the case, differs radically from what is actually the case.