# data[].attributes.body
Synergy is the coming together of more than one thing. In media, it is the way two or more elements of media come together, promoting linked products against different media.

# data[].attributes.body
- Our video is about travelling around and exploring iconic settings and locations around London. We want our synergy to reflect this, so an image or logo that features in the video, album cover and on available merchandise that represents London somehow.

# data[].attributes.body
- A simple yet stylistic idea we had which we think will achieve our aim for our chose of synergy, is the London underground sign.

# data[].attributes.body
At the chorus part of the video we want the audience to see our choice of synergy (the underground sign) each time. This will hopefully help our choice of synergy be easily accessible for the audience to absorb!

# data[].attributes.headline
Other ways of emphasising the style of our artist/ video

# data[].attributes.subject
Other ways of emphasising the style of our artist/ video

# data[].attributes.body
- We want our audience to get to know the artist from clothing, hobbies and interests. (These will feature in the video/album cover/ press releases) An interest/hobby is expressed itself through her love for London.

# data[].attributes.body
- Our artist is from London and likes travelling round the area so we wanted that to be the main concept in the video.

# data[].attributes.body
Synergy is important because this is how the audience will be able to distinguish our artist from other artists.

It also serves as a marketing tool for our artist, because audiences will associate our synergy product with the artist when we see it.