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Who is CutQ?

What is CutQ’s values and objectives as a company?

What do they do/what services do they provide?

What are CutQ’s current strategies to promote themselves? Is it effective enough?

What is CutQ’s ESP/USP. What differentiates them from other companies?

What is a Creative Media Strategist?

What are the responsibilities of a CMS?

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Who is the target audience?

Age, gender, occupation

Why are we targeting this audience?

Why do they use CutQ’s services?

What are the consumers' perception of CutQ?

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What are different media outlets we could use?

What could be the most suitable medias for our target audience?

What are the more popular medias amongst the general public?

What makes a campaign successful?

What could be a suitable brand or non-profit organisation for CutQ to work with for our target audience?

What is CutQ currently doing to promote their services?

What can CutQ do to promote their services in a way that attracts their target audience?

What is the budget for CutQ’s promotional activities?

Why does CutQ’s current advertising strategies fail to reach out to their target audience?

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Who are CutQ’s competitors?

What are they doing/what are their pre-existing innovative ideas to advertise themselves?

How have they managed to reach out to their target audience? How do they attract new customers?

How is CutQ different from their competitors? What is it that CutQ’s competitors have that allows them to be more recognized than CutQ?

What makes a campaign successful?

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What could be a suitable brand or non-profit organisation for CutQ to work with for our target audience?

What are the specific factors of the brands or the non-profit organisations that CutQ are looking for in order to work with them?

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COMPANY

1. What is a Creative Media Strategist?

2. What does Cutq do?

3. What does services Cutq offers?

4. What is the process of planning a campaign?

5. Who is Cutq’s competitor?

6. What were the strength and weaknesses of Cutq’s past campaigns/ advertisements?

7. What are they doing wrong?

TARGET AUDIENCE

1. Who is the Target Audience?

2. How do we engage with target audience?

3. Why is it difficult to reach out to TA?

MEDIA

1. What is the tone of the campaign?

2. What kind of media platform suits our target audience?

3. What are the different media applications?

4. What are successful food and delivery campaigns?

5. How are they successful?

6. What are unsuccessful campaigns?

7. What are our competitors doing well in advertising?

8. How are they reaching out to their audience?

9. How can we stand out from our competitors in terms of advertising?

COLLABORATIONS

1. In what way will collaboration help?

2. How will the possible brands/organization collaboration benefit us?

3. Which brands/ organizations should we collaborate with?

4. Will our collaborations help increase brand awareness?

5. Why will collaborations help?

6. What kinds of collaborations?

7. What are the different medias the campaign can be shared/spread?

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Do competitors have collaborations with other companies?

Will there actually be a collaboration?

Would a forward looking brand or a Non-profit organization suit the campaign better?

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What platform is the service provided on?

What social media platform is cutQ currently using?

What is the the range of media applications?

How does cutQ interact with their customers?

What counts as shareable and innovative?

Ways to increase brand awareness?

What counts as a successful campaign?

What are their existing campaigns?

How to make a campaign successful?

Who are their existing campaigns reaching out to?

When should the campaign be launched?

How long should the campaign last?

What occasions can the campaign take advantage of?

What trends can the campaign take advantage of?

Would it beneficial for the company to collaborate with a competitor to fight other competitors?

Should all 3 types of media be launched at the same time?

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Who is their Target Audience?

What are the demographics of their current user base?

What is engaging to their Target Audience?

Why is their Target Audience so difficult to reach?

How to prompt Target Audience to share about the campaign?

What kind of media best suits their Target Audience?

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1. What companies are forward looking?

2. What kind of companies are interested to collaborate with Cutq?

3. Who are possible collaborators?

4. Do the collaborators having similar brand belief?

5. How much do the collaborators willing to spend on the collaboration?

6. How can they collaborate with Cutq?

7. How can they benefit to Cutq’s business?

8. Why choose to collaborate with these companies?

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Media

1. What is the job scope of a creative media strategist?

2. What is media?

3. What is the objectives of media

4. what are the different forms of media?

5. What are the popular media platforms among the TA?

6. Why is social media an effective platform?

7. What kind of media is innovative? why?

8. What kind of media is shareable? Why?

9. What are cost effective media campaigns?

Creative Media Strategist

1. What is a Creative Media strategy?

2. What do Creative Media Strategist do?

3. What is Overall Conversion Rate?

4. Is Creative Media Strategist more design based or business based?

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1. What is Cutq about?

2. What is Cutq USP(what the brand wants other to know about them)/ESP/history?

3. What is Cutq's style?

4. what is Cutq's mood and tone?

5. How much Cutq is willing to spend on this campaign?

6. How Cutq receives benefits from doing this business?

7. Why is Cutq losing out to their competitors?

8. What is the public’s  impression of Cutq?

9. How much do they earn a year?

10. How many followers do their social media account have?

11. what are the different social media platform Cutq use?

12. What are the things Cutq post on their social media?

13. What do Cutq wants their consumer know about them?

14. What is the flow of using Cutq to order?

1. How to promote Cutq? What are the possible promotions

2. What Platform to reach out to TA?

3. What are the current ways Cutq promotes themselves?

4. Do the TA know about the current promotions that is being carried out?

5. What the the problems with the current promotion method?

6. How to improve on current promotions?

7. Which way of promotion will be the most effective?

1. Who are the competitors?

2. Who competitors collaborate with?

3. How the competitors promote their service?

4. How many different types of social media they use?

5. What kind of social media do their competitors use?

6. How many followers do the competitors have for their social media?

7. What are their USP?

8. Why competitors are better than Cutq?

9. What competitors are doing badly in?

10. How competitors carry out their service?

11. Do they have an app? Do their TA use it?

12. What is unique about Cutq that is different from its competitors?

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What is cutQ?

What services do cutQ provide?

How old is the company?

What is cutQ’s single minded proposition?

What is cutQ’s brand positioning?

Does cutQ have a brand story?

What is cutQ’s USP?

What is cutQ’s budget?

What is cutQ’s ESP?

What is cutQ’s brand image?

How credible is cutQ?

How much do they charge for their service?

How many competitors do they have?

Who are their competitors?

Are the competitors successful?

What are the competitors doing differently?

What distinguishes cutQ from its competitors?

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What is Cutq?

What are the strengths of CutQ?

What are the weaknesses of CutQ?

TARGET AUDIENCE

Who are the target audience?

Why is it difficult to reach out to their target audience?

What are the different technological approach to reach out to the target audience?

What is the relationship between social media and the target audience?

Who are the target audience

When is the best time to engage the target audience. Why?

MEDIA

Why did they seek for the interns help instead of their own?

What does a creative media strategists do?

In what ways are they going to to advertise?

Do they have their own social media accounts?

In what ways can we reach out to the older generations who are not tech-savvy?

Where does Cutq place itself in the market?

How can the campaign reach out successfully to its target audience?

What is sharable?

What is innovative?

Is social media counted as sharable?

What social media platforms can we use?

How do they plan to complete the work within 8 weeks?

What are the successful campaigns?

COLLABORATION

What are some brands or non-profit organisation that is suitable for them to collaborate with?

How will collaborating with other brands help?

Why work with non-profit organisation?

How have competitors collaborated with other brands?

How are the brands suitable for collaborations with Cutq suitable?

In what ways can Cutq collaborate?

How can collaborators help?

Why do they want to collaborate?

BRAND IMAGE

How can they improve their brand image?

How do they usually promote their brand image?

How do they usually promote their brand image?

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1. Who are the TA -Demographic/ psychographic/ethnographic

2. How do they feel about Cutq?

3. What media platform TA uses?

4. How often do the TA of each group uses their social media?

5. How many people use Cutq app?

6. Why they use the Cutq app?

7. Why they do not use Cutq’s app?

8. How many loyal customers use Cutq?

9. What are the reviews of the users?

10. How much does a user usually buy?

11. on an app to order something? (user behaviour)

12. What kind of service do they prefer?

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COMPANY
TARGET AUDIENCE
MEDIA
COLLABORATION