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Another part of synergy is the font his name is in. Used on all ancillary packs including our blog page. A font easily distinguished and related to S.Dot.

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The kind of audience S.Dot has is one who will appreciate his authenticity and so will prefer him wearing his glasses. Also this will make him seem more real and relate-able to his audience. The rings is what he uses to impress his audience and show off his success something many similar artists do (i.e. Nines and Yxng Bane)

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Links within the video and the ancillary products:

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Links within the video and the ancillary products:

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As the main focus of our artist (his synergy) is to do with his glasses and rings we've worked to make sure both things are visible at all times across all his media products. But not only this, the black and white theme is clear across all our products as well and this theme is very important as the theme to our album is black and white.

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Within our music video there are clear shots showing our synergy. For example close up shots of S.Dot's face and extreme close up's of his rings.

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I think I've done really well in showing our synergy products within the ancillary packs. Keeping them the main subject of every page. I.e the close up of S.Dot's hands on the inside cover and image of his face as the background of the website.

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The links through out our products are really obvious and shown/ used very often. Which makes them easier to relate to our artist as he can often be connected to black and white and is also known for his rings and glasses.

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How effective is the combination of your main product (video) and ancillary texts (digipak/ band website)?

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How effective is the combination of your main product (video) and ancillary texts (digipak/ band website)?