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FFF רון אוזן 

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FFF רון אוזן 

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315349092 רון אוזן

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רועי קרן FFF

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רועי קרן FFF

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עוגיית השוקוצ'יפס

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עבודה FFF נועם קליין 

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Systematic Creativity - FFF Assignment - Shir Ofek

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Systematic Creativity - FFF Assignment - Shir Ofek

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Systematic Creativity - FFF Assignment - Shir Ofek

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מטלת FFF, דיסטורשן, עמית אלנבוגן

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מטלת FFF, דיסטורשן, עמית אלנבוגן

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Sadie Hulkower ID: 804485

Function Follows Form Assigment: iPod

1. For this assignment, I chose the example of the iPod. The iPod follows this pattern of function follows form because Steve Jobs disliked the idea of portable MP3 players. He did not believe that they had the capability to contain as much music as he desired them to. So, his idea was to have a portable ‘hard drive’ of music since it would be able to contain more data.

2. I chose this example because I remember having an iPod when I was a kid. I always loved listening to music. My parents and I would always listen to music through our iPods while we were cooking and cleaning. It brings up positive childhood memories for me.

3. The final product allows for people to download and listen to their whole music libraries on the go. The IPod’s design was so rushed at first, there were some drawbacks. For example, the stainless steel back got scratched very easily once out of the box, but overall it was wildly successful. A way to prevent the scratching is to make the backing of plastic, or to buy a cheap case.

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FFF assignment

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קוקה קולה לונא

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Jonah Laxer

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Inbal Herrman

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FFF ריטה נובק

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SYSTEMATIC CREATIVITY FFF ASSINGMENT ZACHARY FOLKMAN

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Saccharin

Saccharin, is a synthetic sweetener that was discovered accidentally in 1897 by a Johns Hopkins University researcher. Synthetic sweeteners seem like a miracle food. They require no land for growing, no smoke-belching refineries, and most of them pass through your body un-metabolized, which is what makes them zero-calorie and safe for diabetics, since they don’t affect blood sugar levels.

The researcher was looking for new uses for coal tar derivatives. The work interested him so much he forgot about his supper until late, then rushed off for a meal with his hands all still covered in laboratory goo. He forgot to wash his hands before food and tasted something sweet on his fingers. After tasting everything in his lab to determine the source, he figured out it was benzoic sulfimide, a coal tar derivative that is 300 times sweeter than sugar.

By 1907, saccharin was already widely used in sodas and canned goods, but most Americans had no idea it was in their food. As part of a series of sweeping food and drug reforms, Harvey Wiley, the head of the chemical division of the United States Department of Agriculture, recommended banning saccharin for possibly being toxic. The person who got in his way was President Theodore Roosevelt, who was on a weight-loss regimen that included a dose of saccharin prescribed by his doctor.

The sweetener was eventually banned in 1912, but the decision was reversed during World War I, when sugar rations necessitated the use of saccharin as a substitute. Once the war was over, people continued to enjoy the calorie-free sweetener.

In this particular case, I chose to analyse not a business, rather an invention. The example follows the FFF principal. The researcher wasn’t looking for a sweetener that diabetics can use, he discovered it by complete accident, by making a curtail mistake in the lab, by not washing his hands. The ruined product was considered toxic, however the outlying benefits of the calorie-free sweetener sparked an idea and it revolutionised the way diabetics can consume sugar.

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שי די קאסטרו

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FFF Assignment - Tamir Ben Ari - 204428510

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Tea Bag Invention

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Caleb Bradham was an inventor pharmacist who invented the Pepsi drink. Pepsi is now known as the primary rival to Coca Cola. Pepsi drink has been created for medical purpose in order to solve digestion problems and acts as a booster, but it never really worked. Caleb Bradham decided to remove the alcohol and replaced it with sugar syrup and eventually removed cocaine from the formula. This change launched the popularity of the product until now. Its function is no longer used for medical purpose, but instead Pepsi became known for its taste and refreshment.

1.         Pepsi drink is a good example of the FFF principle since the primary aim function (medical purpose) of the product has been completely shifted to another function (enjoyable refreshment), which resulted in being an amazing creative innovation.

2.         What I liked about the Pepsi invention is that instead of throwing the product away after seeing that there was no concrete medical effect, they tried to alternate it by removing some components and turned it into a really nice drink.

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-               Therefore, the final version of Pepsi ended up being a really nice drink that everybody can take as a refreshment.

-               The product can be really easily ruined since we can just let the Pepsi bottle open for a while in order for the gas to evaporate and thus the product will loose its enjoyable taste.

-               From this point, we could use the Pepsi for many different purposes, for example it can serves as a way to supercharge the compost. The sugar in the Pepsi can help speed up the compost by feeding micro organisms and the acidity in the Pepsi will help the compost to break down faster. This is an effective way of using the same product for another function and it will certainly become popular since Pepsi is accessible to everyone and that could really help firms to grow their plants/fruits/vegetables faster for a really affordable price.

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Function Follows Form - Bulletproof glass

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The example of form before function that I would like to look at is Kleenex. Kleenexes as we know today are used for cleaning your nose, but they did not always have a use. It was hard to market disposable tissue at the time so they tried different uses. Originally advertised as a skincare tissue to make you look like an actress or actor. This was unsuccessful for the most part and the product only gained popularity when used for blowing ones nose. I like this example because everyone around the world uses Kleenex for this purpose. It's hard to imagine a world before disposable tissue for people these days. A way of ruining the main function of Kleenex would be to make the product either too thin or too think for use. If the Product is uncomfortable to the soft skin of the nose and non disposable it will have lost its main function. An alternative use for this now ruined product could be used for fire starter. Paper mixed with oil or lighter fluid will burn for a very long time. This enables the would in your fireplace to ignite. Hikers, campers and survivors would be able to use this new tissue product not for hygienic purposes but practical fire building purposes. Large quantities will be able to be sold in all equipment stores.

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שרון יעקובוביץ 

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שרון יעקובוביץ 

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הממתיק המלאכותי

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Dan Tayar Assignment

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 Dan Tayar Assignement 5 - Systematic creativity 