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a good setting is a old abandoned house that has a past to it because it gives the movie or the setting of the horror film back ground to fall off of

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people that are physically and mentally not ok they give a more scare to the horror giving you that fear but also giving you a feel to the story movie show, etc

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paranormal things or even things that change or haunt people that is something that make a horror film or most of the the time someone dies but that is what makes it scary because you think of how they are gonna get killed and by who

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the best elements that make up a horror film are things that pop out because they give you that fright but another big factor is anything that is based on a true story because it makes you think about how it really went and even look into the background of the true story

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personally the best endings to a horror film are the ones that end with a cliff hanger like the haunted bow that is throw by a dumpster that someone else picks up and it goes to them and the same things happen to them so its kind of a chain reaction but then also the ones with a happy ending where the good ones are saved and the bad ones die