# data[].attributes.body
This week i began filming the long shots of the cars. To make it look like they are going to crash without speeding 2 cars together, i began with the cars close together, then reversed them. When i edit this part of the advertisement i can reverse this footage and therefore give the effect that the cars are speeding towards each other.

Another technique i utilised is a lot of POV shots. By doing this it immerses the audience and creates realism in my piece.

I will need to continue to film more parts of the advertisement to finally be able to edit together the full piece.

I will also need to begin researching some good editing software that will fit my needs and help me create a realistic advertisement.

# data[].attributes.body
Close up of face expressions to display emotion to audience

POV footage of someone driving a car (VITAL)

Long shot of both cars before impact. (can be filmed in reverse then footage reversed to make it look like cars coming together)

# data[].attributes.body
https://support.apple.com/kb/sp685?locale=en_GB

- 8 Megapixel Camera
- 1080p HD video recording (30 fps)
- True Tone flash
- Slo-mo video (120 fps)
- Time-lapse video
- Video stabilization
- Face detection
- 3x zoom

# data[].attributes.body
This week I focused on researching a variety of editing techniques and camera use to create an effective advertisement.
As stated in the previous mind-map, I plan on using many close up shots to express emotion to the audience which will help me to express the message in the advertisement.

Currently the only filming equipment i have is my IPhone 5s. I have researched its camera specs and it seems like suitable equipment to be used in making my advertisement.

# data[].attributes.body
Effect of colours to humans. Need for my video (grey-scale colours affect emotions like sadness, depression, gloom)

# data[].attributes.body
Explains how to use text to connect with audience. (DONT NEED AS MUCH)

# data[].attributes.body
This source helped me understand how visual text can be used to elicit emotional responses (USEFUL)

# data[].attributes.body
Target Audience
I want my target audience to be young male teens who are on there p plates. This is due to the fact that i have researched car related injuries in the past year and teenagers were the most effected.

Tone

How does your target audience feel about your product before they’ve seen your video?

I believe that despite the fact that teenagers are aware of what causes car accidents, they do not care about their safety or the safety of others. This is probably due to the fact that they are not mature enough.

How do you want them to feel after they’ve seen your video?

After they have seen my video, i hope they will feel shocked and more weary around driving. I also hope that they become more aware of common dangers and distractions on the road, leading to less accidents.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

I hope to use the a variety of emotions such as excitement then shock then sadness to really create realism in my video. This will not only entertain my audience but relay my message across.

Which colours best represent these emotions? Why?

I believe a use of grey-scale colours such as blacks and greys will need to be used to represent these emotions. This will allow me to create realism in my piece, and hopefully connect with my audience on an emotional level.

# data[].attributes.body
Black screen, start of claire de lune, pan over images of young kid, (greyscale)

Establishing shot of p-plated car driving down the road. Close up on both Driver and Friend Diegetic music is blasting (Slowmo).

Establishing shot of another car further down the road ready to turn into lane.

Close up of driver visibly looking away from road, then snapping head back. breaks can be heard and black screen.

Mum or teen visibly wakes up from bad dream. (closeup of childs potrait in the background if mum) (mise en scene).

Text appears "Distracted driving is the lead cause of injury and death in South Australia. Wake up"

# data[].attributes.body
Shot in car. Close-up on mums face. Baby can be seen in background of shot. Close-up on baby.

Toy Drops, baby starts crying. Mum turns around to grab toy off floor.

Car drifts into other lane. Another car can be seen in background of shot.

Car crash sound. Screen goes black.

# data[].attributes.body
Idea of car accident prevention was explored through the use of a mind-map on bubbl.us

I also refined a message towards this advertisement which will be "Distracted driving is the lead cause of injury and death in South Australia. Wake up".

The use of the mindmap helped me explore my idea further and got me thinking about all the use of different filming techniques to help me persuade my audience and get my message across better.

There are still 2 options available whether to make my advertisement have a happy ending or not.

At this point of time, i will go forward with the plot idea that the teen wakes up at the end as it really fits my message and creates an emotional roller coaster in my advertisement.

# data[].attributes.body
This week I embedded my Padlet onto my basic html website using Sublime Text. As i had only ever used basic html in the past this was a bit of a challenge. With help from the instruction guide i was able to finalise it successfully.

I have learned a lot from both the lecture and the tutorial and now feel comfortable with writing basic html (with use of notes).

# data[].attributes.body
Black screen, start of claire de lune, pan over images of young kid, (greyscale)

Establishing shot of p-plated car driving down the road. Close up on both Driver and Friend Diegetic music is blasting (slowmo).

Establishing shot of another car further down the road ready to turn into lane.

Close up of driver visibly looking away from road, then snapping head back. breaks can be heard and black screen.

Text appears "Distracted driving is the lead cause of injury and death in South Australia. Wake up"

# data[].attributes.headline
Important Stats For SA DISTRACTED DRIVING

# data[].attributes.subject
Important Stats For SA DISTRACTED DRIVING

# data[].attributes.body
https://www.mac.sa.gov.au/statistics/

# data[].attributes.body
Firth, D, Goffey, L 1981,WHAT DO TEENAGERS THINK ABOUT ROAD SAFETY?, Traffic Education, vol 6, no 4, pp 23-25

This source showed me that teenagers have had an impact on car accidents and road safety since 1981 when this article was published.

The article explains that the main thing that causes accidents with teenagers in vehicles is peer influence/distractions. This assists me in creating my advertisement as i mainly plan to focus on peer influence and its dangers. This also assists me as the article explains how safety information is not given much attention to by teenagers as the attitude towards this information is not possitive.

# data[].attributes.body
Parry, S, Jones, R, Stern, P & Robinson, M 2013 'Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising, Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion, vol 12, no 2, pp 112-121

This source explained the effectiveness of shock advertisement and which demographics are most affected by it. I plan to use shock advertising in my advertisement as I believe it will the most powerful emotion to get my point across to the younger audiences.

This article also explained other tactics used by companies to manipulate consumers and get their point across more effectively. With the use of shock advertising, I also plan to pair it with another depressing emotion to have an overall effect on the audience.

# data[].attributes.body
Lam, L 2002, Distractions and the risk of car crash injury: The effect of drivers' age, Journal of Safety Research, vol 33, no 3, pp 411-419

This source helped me understand which age level audience to target as most of the car accidents reported pre 2002 had people aged mainly between 16-24.I plan to now target a younger teenage audience (mainly P-Platers) as they seem most at risks of car accidents.

This article explained both what demographic was affected and what distractions affect them. For my advertisement I plan to focus on both the most popular results in hopes to reduce danger on the road.

# data[].attributes.body
https://pediatrics.aappublications.org/content/118/6/2570.figures-only#fig-data-tables
https://onlinelibrary.wiley.com/doi/full/10.1002/cb.1430
https://trid.trb.org/view/174087
https://www.sciencedirect.com/science/article/pii/S0022437502000348

# data[].attributes.headline
Target Audience for this compared to mine

# data[].attributes.subject
Target Audience for this compared to mine

# data[].attributes.attachment_link.title
'Mistakes' (New Zealand road safety advert)

# data[].attributes.body
Beginning to channel focus on a main idea and begin base research into audiences, emotional impact and resources needed.

I have decided to pursue the idea of promoting car safety with my main target audience being young drivers such as P platers. I would like to promote the message that driving with friends can be dangerous especially if the driver is being distracted by loud music

This advertisement will mainly be focused around an emotional impact and the shock factor to get the message across.

# data[].attributes.body
Video explaining dangers P-Platers may face and how to drive safer to prevent accidents

# data[].attributes.body
Pay attention to camera angles, points of focus

# data[].attributes.attachment_link.title
Simple Promotional Video Example - Great for Social Media!

# data[].attributes.body
Beginning to brainstorm basic ideas, trying to find an idea that best demonstrates skills and that I am excited about.

So far I am feeling the most confident in promoting a made up product as it allows me to creatively showcase something with no or limited restrictions.

I plan to use Sony Vegas as my chosen editing software as I have previous experience using it and I believe that it is the most appropriate software to use for this task.

# data[].attributes.body
- Birthday
- Club Event
- Sports Game

# data[].attributes.body
promotional video to help him get picked for an afl team

# data[].attributes.body
https://www.boredpanda.com/powerful-animal-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic

# data[].attributes.body
Video demonstrating human impact on an endagered species.

# data[].attributes.body
Selling product to target audience