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·        Its shares have rose into 120-fold since 2000.

·        In 2015, it also reported the largest quarterly profits of any company in history-18billion.

·        Apple’s shares rose by 60% in 2014 (iPhone 6)

·        Investors feel that ethic business practises are the most important.

·        Although apple has attracted criticism on ethical grounds, its share price has remained strong.

·        Following attempted suicides in a Foxconn factory in 2010, Apple has introduced audits of supplier factories.

·        Apple has a reputation for driving tough, uncompromising deals with suppliers, which is as contributory factor in poor working conditions.

·        It is also accused of too much secrecy.

·        Transparency and flexibility have not been values associated with Apple

·        Cook has given greater attention to shareholder interests than his predecessor, introducing dividends.

·        However, he faced criticism because the dividend payment was funded by a huge bond issue of 17 billion, to avoid a tax bill that would have arisen on profits brought back to the US.

·        Three Apple offshore units, facilitated by the Irish government, are used to hold money without any legal tax residence at all.

·        Apple held 181.1 billion in profits offshore, which would lead to tax bill of 59.2 billion if the money were returned to the US.

·        Apple has a poor record on diversity as an employer: 70% are Asian and white. Only 30% are women and 7% are black.

·        In 2015, staff in the Apple store turned away a group of black people on the grounds that ‘they might steal something’.

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‘We insist our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes’ 2011

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We hold ourselves and our suppliers to the highest standard when it comes to human rights, environmental protections and responsible business practices in our supply chain

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-All employees encouraged to work in volunteer programs. Raised 78 Billion for charity since 2011.

-Apple's Tax Practices criticised, offshore accounts

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Mining less from the earth. And more from old devices.
There are a lot of valuable materials inside old devices that are perfect for making new products. The challenge is that recovering them is extraordinarily complex and hard to do efficiently. So we’ve put our passion for innovation into piloting new recycling technologies. With advancements like Daisy, our newest disassembly robot, we can recover more materials and at a higher quality