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https://www.edunators.com/becoming-the-edunator/step-6-self-care-reflection-for-learning/the-importance-of-reflection-in-education

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easy to use, clear and well organized

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https://scholar.google.com/
Very academic, easy to cite, convenient to filter articles from different aspects.

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1.https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/#2ee17b285ebc
very good points of how to do well in a single marketing action(the audience, the content, the offer, the promotion and distribution, the follow up).

2.https://www.sciencedirect.com/science/article/abs/pii/S0148296316304325
position of social media in new era's marketing.

3.https://www.emeraldinsight.com/doi/abs/10.1108/14635770010378909
good case of how marketing management build a great company and how Six Sigma works

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mind mapping (please click the photo to see)

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The seminar is mainly about how marketing management work and why it is important. To prepare, First will find some cases of successful marketing management strategies and find out their common feature. Then I will move to some negative examples, Companies that failed because lack of attention on marketing management or have chosen wrong strategies. Finally, I will try to sum up marketing management from both sides.

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Programme link: https://www.rsm.nl/bachelor/international-business-administration/curriculum/