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Topic sentence: An insight of the rich history of Western Electric gives a better understanding where smart phones came from and how they originally emerged from Western Electric.

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Even though smart phones are almost owned by 77% of Americans today (https://www.pewinternet.org/fact-sheet/mobile/), the ad is presented with brand new technology advancement that only the rich could afford in that era.

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Audience/Purpose
1. Considering the amount of money to use such a device would be equivalent to about 1,000 USD per month today, the ad was targeting upper class, rich Americans who were interested in being seen.
2. Desired effect would be for people to be excited to "be a star" and be seen on t.v. as back then, only movie stars were consistently on T.V.

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Looks like first skype ever made
hairstyle
old cord phone
first picture phone
old dial up connection
"crossing telephone with a tv set"
working with bell telephone
control pad
"someday you'll be a star"
if they only knew..
called "picture phone" vs smart phone
"build for the future"
"one of the communications of the future" What else were they working on?
Camera location on the tv looks very similar to today's location on phones Ugly colors that were so popular back then
black and white only, color had not come out yet. What year did color come out?
How did western electric come up with that icon?

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Background info:
During its early years, Western Electric manufactured numerous technological developments and industrial innovations. The company was founded in 1869 by Elisha Gray and Enos Barton, as Gray and Barton, producing electric parts for various companies. The company was renamed Western Electric Company, and soon after, Gray sold his shares to Western Union in 1875, leaving behind his fight against Alexander Graham Bell for the telephone patent.
All of the electric components for AT&T were designed and built by Western Electric, and AT&T did not allow any other type of device to be connected to their network. Western Electric merged with AT&T in 1899, and in 1925 Western Electric was renamed Bell Labs, a world-famous research laboratory. Bell Labs soon became an early leader in global manufacturing. It developed breakthrough technologies in typewriters, vacuum tubes, radio, television, motion pictures, radar, and transistors. It is now evident that Bell had invented much of the technology that made the 20th century work. Prior to joining the Bell System a century ago, Western Electric was the largest electrical manufacturer in the United States. Lucent Technologies is currently the latest successor to Western Electric, manufacturing for both AT&T and the regional telephone companies. Lucent Technologies now travels paths in international markets once covered by Western Electric.
Original place of publication: 1960's Mad Men
Describe picture

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Ad was found on Thrillist "Best 1960's Classic Print ads from the 1960's Mad Men"

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Americans are easily influenced by social media when compared to other countries, which is why moving forward with smart phones and technology was such an important part for advertisements to be more effective in America.

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Although this ad may seem elementary, it notes the beginning of a mass series of advancement with technology and merging of companies and is analyzed for it's rhetorical appeal both in the 1960's and how it affects American values today

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five paragraphs and a thesis
Introduction and thesis
context
purpose/audience
Rhetorical appeals (ethos, logos, pathos)
Conclusion (evaluation of author's decisions)
How does the ad reflect the American dream?

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https://www.thrillist.com/vice/best-1960s-classic-print-advertisements-cigarettes-alcohol-cars

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B.F skinner's technology of behavior in American life
"understanding these diverse, and often contradictory portrayals requires a consideration of the social and political discourses in which they were embedded"
Cross-national study of consumer spending behavior: The impact of Social Media Intensity and Materialism
"Using data collected from the U.S and South Korea, social media intensity strongly influences consumer spending in the American sample but has no effect on credit overuse behavior in the South Korean sample"
Examining consumer luxury brand-related behavior intentions in a social media context
""Luxury brand-related activities on social media.... results confirm positive relationships between the variables."