# data[].attributes.headline
What will audiences use this page to do? [central purpose]

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What will audiences use this page to do? [central purpose]

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Why will audiences use  this page vs. other resources? [unique value]

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Why will audiences use  this page vs. other resources? [unique value]

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providing consumer financial products and services - they would apply for relief

# data[].attributes.body
Complaint database? Maybe a secondary audience

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They pay attention to the bureau's policies

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Pain point: Policies too much geared towards newer fintech companies? Want to make sure that we don't isolate traditional banking companies

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Pain point: Policies too much geared towards newer fintech companies? Want to make sure that we don't isolate traditional banking companies

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collaborations between startups and traditional companies?

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collaborations between startups and traditional companies?

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Startups selling products to more established companies -- these companies aren't necessarily freestanding companies. Business relationship between them.

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New ways of doing things dont fit into legal framework. The uncertainty is unnerving-- exposing yourself to lawsuits. etc.

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New ways of doing things dont fit into legal framework. The uncertainty is unnerving-- exposing yourself to lawsuits. etc.

# data[].attributes.body
Can't attract investments, can't sell your product.

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Remove cloud of uncertainty about how laws and regulations apply to the company's new idea

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Remove cloud of uncertainty about how laws and regulations apply to the company's new idea

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Better way to disclose information to consumers

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Better way to disclose information to consumers

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Companies with new ideas will come to website, learn about our tools for regulatory relief, they can then do what they need to do for the benefit of consumers

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Companies with new ideas will come to website, learn about our tools for regulatory relief, they can then do what they need to do for the benefit of consumers

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Provide readily graspable information to companies so that they can understand how the three policies differ and which one they should apply under

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Provide readily graspable information to companies so that they can understand how the three policies differ and which one they should apply under

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Start conversation with companies first, guide them to the right policy

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Start conversation with companies first, guide them to the right policy

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Dont want company to fill out application without talking to us first, but they will be on the page

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Dont want company to fill out application without talking to us first, but they will be on the page

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The Bureau has jurisdiction over certain kinds of products and services, we are the only ones who can provide this specific regulatory relief

# data[].attributes.subject
The Bureau has jurisdiction over certain kinds of products and services, we are the only ones who can provide this specific regulatory relief

# data[].attributes.body
What company is doing is already compliant with regulations--they don't need regulatory relief, more focused on working with company to do rigorous research that could be published -- link to research pilot with american express

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Not a priority over the regulatory relief policies

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cross-referencing - more information to guide users who may be the audience for pitch a pilot

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Geared at international collaboration. Regulatory relief from agencies in different companies while testing a product in many places

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Bureau is committed to working with other regulators participating in GFIN

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Test out disclosures that aren't current compliant with the laws

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Test out disclosures that aren't current compliant with the laws

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No-action letter can be about any statute/regulation within our jurisdiction

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No-action letter can be about any statute/regulation within our jurisdiction

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Only about the Bureau--this doesn't stop other state/federal regulators or private plaintiffs from sueing you. Not a total safe harbor

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No action letter policy does not require data sharing, no time limit

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No action letter policy does not require data sharing, no time limit

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product and disclosure sandboxes require that you share data with Bureau on consumer effects, time limits on both of them

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product and disclosure sandboxes require that you share data with Bureau on consumer effects, time limits on both of them

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Dont want to receive random applications out of a blue

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Dont want to receive random applications out of a blue

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Applications are a way to show what folks will need to submit if they want to submit an application.

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Applications are a way to show what folks will need to submit if they want to submit an application.

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If we didnt use the application, we would need to talk to paul first. FOrm provides preview and transparency -- this is good for observer