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PART ONE: What is a focus group? Why would the producers of Deadpool use Focus Groups and test screenings?

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PART ONE: What is a focus group? Why would the producers of Deadpool use Focus Groups and test screenings?

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A focus group is a small  group of people that have open discussions about a new product or something else to determine the reactions that can be expected from a larger population. I believe that the producers of deadpool will use focus groups as a way of getting other peoples opinions about certain ideas. I also think it will be used to gather a target audience's opinions and attitudes before the film actually goes into consideration.

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What is a survey/ Questionnaire? How could the producers of Deadpool use this method to get feedback on their film? Where might they distribute the survey?

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What is a survey/ Questionnaire? How could the producers of Deadpool use this method to get feedback on their film? Where might they distribute the survey?

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Surveys are a method of gathering information from individuals. Surveys have a variety of purposes, and can be conducted in many ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. A questionnaire is a List of research or survey questions asked to respondents, and designed to extract specific information. The producers of Deadpool could use this method as a way of gathering feedback about their film as they could ask a variety of different people what they thought about the film and what they didn't like and it could help them figure out ways in making the second one better or just as good. It also helps them understand what parts people enjoyed the most and what parts they didn't. They could distribute their survey onto social medias and onto websites. For example , the surveys could pop up when you go onto a website and ask people to complete it before they are allowed on the website. They could also distribute them through competitions and could get people to complete the survey for a chance to win a prize. Surveys can also be distributed via paper and be handed out on the streets.

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What was the Worldwide Gross for Deadpool and why would the producers of Deadpool find this information useful?

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What was the Worldwide Gross for Deadpool and why would the producers of Deadpool find this information useful?

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The worldwide gross for Deadpool is $783,112,979. They will find this information useful as they would like to know how much they earn in the making of the film and how many people went to watch it. This is also useful as it makes them more likely to release a second film if that many people went to watch the first.

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PART TWO Explain how media producers categorise audiences (discuss what demographics and Psycho-graphics are).

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PART TWO Explain how media producers categorise audiences (discuss what demographics and Psycho-graphics are).

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Demographics is the target audience which is categorized into gender, age, sexuality, ethnicity, etc. Media producers categories audiences because when the make the film they have an idea of what the target audience is going to be and what type of stuff they need to include in the film to make it match the correct target audience. Psycho-graphics is a qualitative methodology used to describe consumers on psychological attributes.Psycho-graphics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Media producers catagorise the psycho-graphics by finding out what the target audience spend their money on and what their types of hobbies are and so on.

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Who are the target audience for Deadpool?

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Who are the target audience for Deadpool?

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The target audience of Deadpool is aimed at young adults that are interested in the action movie genre or action films. The demographics of the film are not of a working class but are aimed of a higher power, working class.

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Niche means that the market is the subset on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target.

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Mainstream is used to refer collectively to the various large mass news media that influence a large number of people, and both reflect and shape prevailing currents of thought.

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Is Deadpool a niche or mainstream film - Explain your answer

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Is Deadpool a niche or mainstream film - Explain your answer

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I believe that Deadpool is a mainstream film. As it is very popular and had a big worldwide gross.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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TASK ONE: What things in the trailer appeal to a male audience? Give detailed examples and clear explanations for your answers.

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TASK ONE: What things in the trailer appeal to a male audience? Give detailed examples and clear explanations for your answers.

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In the Deadpool trailer the aspects which appeal to the male audience are the action scenes where he is jumping into the air and shooting his gun at people. The highway scenes also when he is fighting and guns are being show is also appealing to the male audience as men tend to enjoy action a lot more than women do. There is also men in the action scenes which is a very traditional aspect as in a lot of the films in the 90's only included men in the action films. Deadpools girlfriend in the film will also attract a male audience as she is good looking and men might become attracted to her and I believe this is why they cast a good looking person as they wanted to draw people in. The trailer also includes strong action and violence and will also draw the male audience in as men tend to enjoy the action genre a lot more than women do. In the trailer we also see a man dragging a women to safety and this could show that men care about there girlfriends and try their best to keep them safe as they believe they are the dominant one in a relationship and it is their job to keep them safe.

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What things in the trailer appeal to a female audience? Give detailed examples and clear explanations for your answers.

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What things in the trailer appeal to a female audience? Give detailed examples and clear explanations for your answers.

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Emotion in the trailer will appeal to the women as at the beginning of the trailer he is seen speaking to his girlfriend about how he has got cancer and this is an emotional aspect and women tend to show more emotion than men. Again the man pulling the women to safety may also appeal to the women also because it shows men caring for women and may make the women feel happy and safe. The kissing and romance scenes included in the trailer will also make the women feel things as the women tend to be more associated with romance and romantic gestures. Ryan Reynolds the guy that plays dead pool is also very popular with women as they think he is good looking and I think this could be a reason to why they picked him as the main character and also a reason to why women want to watch the film.

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What things in the trailer will appeal to a particular age group? Give detailed examples and clear explanations for your answers.

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What things in the trailer will appeal to a particular age group? Give detailed examples and clear explanations for your answers.

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I believe that the age group which this trailer would be aimed at would be ages 15-40 this being because of how there is a lot of violence included in the trailer. It also has strong humor and strong language included in the trailer which wouldn't appeal to ages under 15. Older people would not be interested in this as they are not really interested in action genres so that is why I believe the age category would be 15-40. The film itself is an age 15.

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What ethnicity would the trailer be aimed at? Give detailed examples and clear explanations for your answers

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What ethnicity would the trailer be aimed at? Give detailed examples and clear explanations for your answers

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The trailer does in fact feature many white actors and these people are also the main characters. It features white Americans so I believe it is going to be aimed at a white audience. The film is also set in America and they all speak English so the trailer would be aimed at English speaking countries. The text in the trailer is also all in English.

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What things in the trailer will appeal to a secondary audience? Give detailed examples and clear explanations for your answers. 

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What things in the trailer will appeal to a secondary audience? Give detailed examples and clear explanations for your answers. 

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A secondary audience is people that watch the film for different reasons. So people might watch the film just because Ryan Reynolds is the main actor in the film and they might really like him as an actor and want to watch the film just because of him. They may also just watch the film because of the director and they might of just enjoyed the directors past films and want to go watching this because o that reason. They may only watch it for the comedy or the music or even because somebody has said that the film is good and made them want to go watch it even though they have never watch a marvel film before.

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What other interests, would the people who watch this trailer, have? Give detailed examples.

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What other interests, would the people who watch this trailer, have? Give detailed examples.

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The people that this trailer is aimed at might have a few interests that make them want to watch this trailer. They might really like marvel comics and might of read all of them and this might be why they are interested in watching the film as it is a marvel based film. They might also be interested in superheroes and the trailer does show a few of them. They might also enjoy video games specially ones that have violence in and action because this trailer shows action and violence when he is shooting guns and it might intrigue people into watching for that reason. Another interest could be people that enjoy the marvel universe and watch all of the marvel films. The music in the trailer is also hip hop and songs from the 90's which people might be interested in making them more interested in watching the film. At the end of the trailer it says #Deadpool and a website link for it so this could be an interest of people that really enjoy social media. People interested in the genre action will also be interested.

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What VALs category does the trailer appeal to? Give detailed examples and clear explanations for your answers. 

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What VALs category does the trailer appeal to? Give detailed examples and clear explanations for your answers. 

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I believe that the VALS category of this trailer would be strivers - this being because they are lower on the economic scale and they strive to emulate people they admire so they might want to watch Deadpool because of Ryan Reynolds as he is quite a popular actor. Another VAL which I believe the trailer falls into is experiencers as they are youthful and constantly on the go. They enjoy the new and upcoming things .So they might want to go watch Deadpool because it is new and popular. Survivors is also a VAL as it is people on low incomes and people that are not employed so they will have the time to watch a trailer and time to go to the cinema.

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This is when people watch a film but they don't really take it in or think about it because they are too distracted by something else or they don't really understand the film and can't get into it.

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This is when people have their whole attention on the film and they can watch it without distractions and have an opinion.

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What is Stuart Hall's Reception Theory and explain how audiences can have a preferred/ negotiated and oppositional reading to Deadpool. You should use examples from the film.

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What is Stuart Hall's Reception Theory and explain how audiences can have a preferred/ negotiated and oppositional reading to Deadpool. You should use examples from the film.

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Stuart Halls reception theory is a theory that audience could respond to a media test in 3 ways. This is an active theory as audiences can respond differently to various media texts. Preferred reading is when the audience interpret texts exactly how producers intend it to-like deadpool when they dislike Francis they prefer people to like deadpool and hate Francis. The negotiated reading is when the  audience argue with themselves and they agree with some points and disagree with others ,  Like characters they are not supposed to. The oppositional readings is when the audience completely reject and disregard producer’s intentions so instead of liking deadpool they dislike deadpool and like Francis instead even though he is the bad guy.

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  Blumler and Katz's Uses & Gratifications theory (DISS) what scenes in Deadpool distract us? What can we identify with in the film? What information do we attain from the trailer? And how can we interact socially. Detailed examples are a must!

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  Blumler and Katz's Uses & Gratifications theory (DISS) what scenes in Deadpool distract us? What can we identify with in the film? What information do we attain from the trailer? And how can we interact socially. Detailed examples are a must!

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The Blumler and Katz's theory is a theory on how audiences can watch/read/listen to media products. It is an active model and can be remembered using D-I-S-S. D stands for diversion and it means escaping from your everyday ‘boring’ life. People might watch Deadpool as the action scenes , funny scenes and people dressed in costumes might distract them from whatever else is going on in there life. People could also get cultural or aesthetic enjoyment (enjoy watching whats going on). They could even watch it for the lust and desire because they find Ryan Reynolds attractive and that might be the reason they are watching it. The I stands for identification which means finding reinforcement for personal values or gaining an insight into oneself. Finding a sense of model behavior. Deadpool getting cancer and also falling in love near enough the same time could identify with people suffering with cancer. The S stands for surveillance. This is when people retrieve information from watching deadpool.  To find out events happening in the world and how these events effect the reader. They might watch a tv show/listen to radio read a newspaper to get some sort of advice or someones personal opinion. Get advice- satisfy curiosity or interest. People can learn more information about the marvel universe. It also shows us Ryan Reynolds opinion on the Green Lantern ( as he played the green lantern). The S stands for social interaction which means what we can do after or whilst watching the film. TV shows or movies gives people the opportunity to chat about things. Use social media and write stuff about it or ask questions. People might want to talk about deadpool with each other.

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What is 2 Step Flow and how can it be applied to Deadpool?

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What is 2 Step Flow and how can it be applied to Deadpool?

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A 2 step flow is a theory where people are opinion leaders and other people get influenced by these people and this could be a part of an elite group which we are more likely to be affected by. This theory is one of the reasons why advertisers use celebs in their adverts. E.G Ryan Reynolds being in Deadpool may make people want to watch it as they find him attractive or think he is a good actor. The audience is passive , they take on board the messages that are being presented. The model makes them submissive. This theory also supports TV/Film critics. Good review means they are more likely to watch. A bad review means they are more likely to stay away. This is why quotes of critics go on film posters.

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Discuss 3 actual response from Deadpool (review, twitter comments, YouTube comments)

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Discuss 3 actual response from Deadpool (review, twitter comments, YouTube comments)

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Positive Reviews:

" I really, really liked Deadpool. And you know what? I didn't expect to. Seriously, I was never a fan of the character (in the sense that I hardly knew anything about him) and the humor as well as the violence seemed forced and overdone in the trailers. Still, I remained interested in the film, I just never expected it to actually be good - until the reviews arrived. After most critics unexpectedly showered this newest superhero movie with praise, I went in cautiously optimistic (but still fully prepared to hate the film)." - https://www.imdb.com/title/tt1431045/reviews

"Something incredible has happened. Ryan Reynolds has finally found a vehicle worth his talents: bringing Deadpool to life and giving the superhero genre just the right smack it needs."- https://www.rottentomatoes.com/m/deadpool/reviews/

Negative Reviews:
"It’s a disturbing film, in that all the things we might normally attribute to ineptitude — the fractured narrative, the confusing visuals, the repugnant lead character — seem intentional, possibly the harbinger of a new aesthetic. Maybe it doesn’t matter anymore that we know what’s blowing up, so long as something is blowing up and at regular intervals. Maybe it doesn’t matter that we’re not made to dislike the characters we see getting killed, so long as some violent death is depicted onscreen, which is maybe all audiences want — and all they ever secretly wanted."- https://www.sfgate.com/movies/article/Deadpool-is-bad-enough-to-be-the-future-6820782.php

" Deadpool may refuse to sign up with the X-Men but when the heroine is in peril, he starts behaving just like all the other superheroes. The plot, likewise, becomes increasingly formulaic the closer the final-reel showdown looms." - https://www.independent.co.uk/arts-entertainment/films/reviews/deadpool-film-review-sarcastic-superhero-cant-quite-save-the-day-a6868221.html

Reviews help people decide whether it is worth the time to go watch a film. If the audience reads a negative comment before going to watch a film it might put them off from watching it and spending their money. If they see a positive review about Deadpool it might make them want to watch it more.

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What is the hypodermic needle model? Why is it significant when discussing violent films? Do you think Deadpool could cause a moral panic? Give examples of which parts of the film may have a negative impact on impressionable audiences.     

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What is the hypodermic needle model? Why is it significant when discussing violent films? Do you think Deadpool could cause a moral panic? Give examples of which parts of the film may have a negative impact on impressionable audiences.     

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The hypodermic needle theory is a passive audience theory. This theory suggests that the media messages are injected into the brains of the audience to try and get a response. Audiences are influenced from media texts and do not question what they are being told. The technique is often used in advertising the audience and they are expected to take on messages and be influenced by slogans. Negatives displays how the model audience can be easily influenced in some cases people can become desensitized by what they see in the media(if you watch a lot of horror films all the time then seeing a dead body might not affect them). Video Nasties (80's) has no film classifications on home entertainment (vhs). Children were exposed to horror films E.G Chucky. Two children influenced by the film childs play due to the James Buldger case. Deadpool could cause moral panic due to the violent and graphic scenes.

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-Themes
The themes in Deadpool are , Romance- this is shown between deadpool and Vanessa. Action-this is shown through all the fighting scenes especially the beginning scene when they are fighting on the highway and the end scene when they are fighting on the scrapyard. Violence when they are fighting and when he cuts his own hand off. comedy throughout the film with the little jokes.

-Iconography
This is the same as props and everything is dull in the background and there is only a few colours used.

-Typical Situations
Fighting-This is typical in an action film as fighting happens a lot in films that include action so people expect this when watching.

Outnumbered- Deadpool has everyone fighting against him so he will feel outnumbered even though Negasonic and Collossus try to help him he always tries to turn it away as he doesn't want to join the x-men.

Rescue mission - he is trying his best to rescue his girlfriend from Francis.

-Stock Characters
Negasonic
Deadpool
Ajax/Francis
Vanessa
Colossus

-Settings
It is set on a scrap yard and it is filmed outside. I believe they have done this to make it seem more edgy and different.

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-Camera shots/ Angles
The camera angle shots used are; Close ups when it shows Nega sonics eyes as this shows fear and anticipation and also shows that she is trying to figure out her next moves.

Long shots when deadpool is speaking to a group of people so that the audience can see who deadpool is talking to.

Eyeline shot when the camera looks at people then the camera goes to them. High angle shot when Francis is looking down on deadpool as it makes him seem bigger than he actually is and makes deadpool seem vulnerable.

-Editing Techniques
The editing techniques that are used in deadpool tend to be quite fast which shows speed , quickness and excitement. Slow motion is used to make it more dramatic ,tense and so that people can see what is going on. Slow motion is used when deadpool jumps in the air and this makes it look very dramatic.

-Lighting Techniques
Natural lighting is used to make it look more realistic. It also makes the situation look more dull and miserable.

-Audio Codes
The sound effects used are gun shots, bullets bouncing of metal , explosions , silence when he speaks , sword use, music builds tension and also is very fast pace when they are fighting as it helps build excitement.

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-Colour Connotations in costumes
Deadpool is dressed in red and this signifys blood , violence and anger. Negasonic is wearing yellow which is meant to be a happy colour but could also represent the opposite of her character ( warning ) . People with guns are wearing black and this shows bad characters and evil.

-Props
The props which are used in Deadpool are:
-Guns
-Swords

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Women are seen as strong in Deadpool this is seen when Negasonic fights with men and has super powers. Deadpool also uses Negasonic to fight Ajax and helps him by boosting him onto the ledge. She also doesn't care about the way she looks and can easily talk back to men and this is seen quite a lot throughout the film. Another representation of women being strong and independent is when Vanessa is in the bar and a random man walks past and touches her so she hurts the man. This shows independence as she is standing up for herself and not letting men do what they want or relying on men to help her out. Vanessa also stabs Ajax after he has had a battle with Deadpool which also shows women can stand up for themselves and help out when needed. Another example of women being strong is when Angel Dust jumps down from the ship and when she hits her hand hard down on the ground loads of dust comes up which shows her strength. She also manages to beat up Collusus which is something Deadpool couldn't do. Angel is Ajaxs muscle. All these examples deviate away from the normal stereotype of women.

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Vanessa being a damsel in distress as it shows her being weak.
In the opening credits it says "a hot chick" in the film- thats all she is known for nothing about her strength

Women are shown as weak in a few scenes in Deadpool for example when Vanessa is the damsel in distress when Ajax kidnaps her as this shows her character as being weak and in need of help. Vanessa is also always well presented and always wearing make up and provocative clothing which shows that women are always expected to look good for men. Another scene which shows women try to look good for men is when Deadpool goes to find her and she is working in a strip club which shows she doesn't want to be by herself and she wants to be around people and feel loved and she is seen as a sexual object being lusted over by men. Another scene which shows women being weak and not being able to fend for themselves is when they are on the highway scene and a man is seen pulling a women which shows that men think they are the stronger sex and think women are incapable of looking out for themselves.

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Identify the Narrative structure of Deadpool? Is it Linear or Non Linear? Give examples for your findings.

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Identify the Narrative structure of Deadpool? Is it Linear or Non Linear? Give examples for your findings.

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Deadpool is a non-linear because it includes flashbacks. The beginning of the film starts off with the fighting on the highway scene and then it goes to the opening sequence. It then jumps to the scene of how Wade Wilson became Deadpool which then leads back to the fighting scene on the highway and the story then leads on from there.

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Identify 3 Propp characters types in Deadpool and fully explain the reasons for your selection. 

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Identify 3 Propp characters types in Deadpool and fully explain the reasons for your selection. 

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The three main propp characters types in Deadpool are , Hero , Villain and the princess.

The hero in the film is Deadpool. The hero of the film is usually sent on a quest to seek something financial or spiritual. They are usually 'good' and 'admirable' characters and they carry the event of the story. The hero can be victimized and will face adversity throughout the story. Deadpool faces a lot of threats throughout the film such as getting cancer and his girlfriend Vanessa being kidnapped and also Ajax messing up his face.He faces adversity when he gets cancer and has to deal with the thought of dying and faces tough situations to try and save his girlfriend from Ajax.

The villain in the film is Ajax. The villain of the film is the complete opposite of the hero. They are often evil and have little empathy for anyone. By the end of the story the villain is usually taught a lesson. Ajax is taught a lesson by the end of the film as Deadpool manages to save his girlfriend and also Deadpool ends up shooting Ajax in the head and he dies.

The Princess in the film is Vanessa. The princess are usually the hero's reward and the object of the villains schemes. Vanessa is the princess as she is kidnapped by Ajax and Deadpool goes on a mission to save Vanessa. Ajax also uses Vanessa to get to Deadpool and knows that if he takes Vanessa Deadpool will come after him.

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Give an example of 3 enigma codes in Deadpool.

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Give an example of 3 enigma codes in Deadpool.

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Eniga codes are question narratives which keep the audience engaged. It is when we watch a film and constantly question what is going to happen or what is happening. Will Deadpool defeat Ajax? , Who does Ajax work for? , Will Vanessa die?

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Comment on the Binary Oppositions in Deadpool

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Comment on the Binary Oppositions in Deadpool

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Levi-Strauss created a theory that structured oppositions drive a narrative. One opposition is normally more powerful than the other. Without binary oppositions the world would unbalanced as you can't have an 'up' without a 'down'. Binary oppositions are shown in Deadpool by using the good vs evil. Deadpool vs Ajax as Deadpool wants to save people and Ajax wants to kill people.

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you have comprehensively explained how media producers define audiences with elucidated examples and consistently using subject terminology correctly

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you have comprehensively explained how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly

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You have comprehensively explained how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

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you have presented an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly