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clarity is used to make the message more understandable, especially in overly complex situations or problem solving

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be able to get a message across quickly, especially in situations where time is short or with a young or older audience

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so that the audience, through a relevant message, can clarify their confusion or become familiar with the subject

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When there is a lot of noise and we must make sure that the message stands out but we know it will be difficult, this ingredient comes in here

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se añade cuando hay escepticismo o cuando hay competencia y hay que aportar valor a nuestro mensaje y opciones