# data[].attributes.body
Reduce expenditure

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- Declining sales
- Declining profits
- Customers: Laggards
- Declining number of competitors
- Low cost per customer

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Product - Offer product extentions, service, warranty.

Price - Price to penetrate the market

Distribution - Build intensive distribution

Advertising - Build awareness and interest in the mass market

Sales promotion - Increase to encourage brand switching

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Product: Extremely competitive within the market due to its advanced technology and design.

Price: Teslas are expensive in comparison to a lot of other cars however the environmental benefits and safety features appeal to many. making it, to some consumers, worth the price.

Distribution: Tesla is an ever growing global brand in the current market. Tesla continues to produce new models with updated feature to continue to be competitive

Advertising + sales promotion:  Elon Musk does not traditionally advertise for Tesla

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Maximise market share

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- Phase out product
- Cut prices
- Phase out unprofitable outlets
- reduce advertising to level needed by hardcore loyals.

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Product -> Diversification (this is true as samsung must innovate to compete in this mature market)

Price-> To match/beat competitors
(this is true to extent as the large amount of companies= more options for consumers. However Samsung also compete by brand)

Distribution-> Build more intensive distribution
(True-> Samsung must continue making products widely available to continue growth)

Advertising-> Stress brand differences and loyalty
(Accurate-> mobile phones all provide one primary function however now compete on differences such as camera quality, new innovation, paywave, face recognition etc. The flip folds in half addressing the need for it to fit in one's pocket etc. )

Sales Promotion-> Increase to encourage brand switching
(Accurate-> Samsung need to increase promotion to encourage individuals to switch from other major players, due to significant competition

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Maximise profit and defend market share

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- 15 minutes of charing will drive 200 miles

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- Rapidly rising sales
- Average costs per customer
- Rising profits
- Growing number

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Diesel cars have slowly been phased out by companies since 2015 due to the researched impacts that the fumes and emissions produced by them have on the environment. And the decline in consumer demand because of this.

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Automotive, Diesel

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Automotive
Product is a diesel car.

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- Peak Sales
- Low cost/ customer
-High Profits
- Middle Majority
- Stable No. beginning to decline-> not currently due to constant re-innovation

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-Driving with active safety features:one accident for every 2.27 million miles driven

- Tesla achieved lowest overall probability of injury in the US Car assessment program.

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- Need to catch on
- Electric cars still relatively new in Australia
- Push for electric cars by 2030 (Growth opp)

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Electric Car

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Electric car, AC charging only

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Automotive, Electric, Self-driving Cars

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- Self driving cars in testing
-Brand new to industry

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Automotive
Product is a self-driving car

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Remaining PLC stages with product examples:

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Remaining PLC stages with product examples:

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Introduction: Self driving cars - Telsa Model Y
Growth: Electronic cars - Toyota Hybrids, Renault Zoe
Decline: Diesel Cars - Ford Focus TDCi

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Electronics; Communications;
Telephone
Mobile Phones

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Released 3 April in Australia