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Here is a little style board of how I would like the visual guidelines to look like. Very bright colours, and bold fonts

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Only 50% of consumers said that they have heard of Molly Goddard, this means there is a lot of room for more brand awareness. And 100% of consumers said that they'd be interested in a pop up in Covent Garden

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I found this small article in the most recent issue of Vogue. As i was flicking through this image jumped out to me, with Tessa Thompson in an oversized tulle dress, however, this was not by Molly Goddard. This shows that the oversized, volume look and tulle material is really on trend at the moment.

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As this project has gone on, i have gone through and ticked off everything that has been done. I have also added extra things to the list that needs doing

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Here i have made a quick list of everything that needs to be completed today. I feel quite confident with all of my work and have completed it to the best of my ability.
As you can see there are only a few bits that i need to do today

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Here i have my survey created on Survey Monkey
I have asked 5 different questions based on the brand, pop up stores, and how you prefer to shop. I will document the results later on in the project.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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Here is my complaint email which we did the the assessment centre. The feedback on this is on the feedback sheet below

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- Our whole collection will be manufactured in a London based location, which follows the ETI Base Codes to ensure that our garment workers are treated and paid fairly.
- There will be regular checks from out team to ensure health and safety standards are being met
- Our team wish to reduce the carbon footprint by 10% each year until we can't get it to be as little as possible
- As the collection will be manufactured in London, and retailed in London, our distribution method will be road. This has a smaller negative impact on the environment than other methods of distribution.
- Some of the profits will be put towards future collections and put into the brand. Our workers will receive a share of the profit made. The left over profits will be re-invested into improving appliances used to create the pieces.
- We want to create a circular economy, so at the end of the garments life, it can be re-used and made into something new, so there is no waste.

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Our whole collection is sourced in the UK as we are a sustainable brand.
Molly Goddard is a high fashion, haute couture brand, therefore, we order in smaller quantities, with much shorter lead times. However, sourcing in the UK is a lot more expensive than sourcing in somewhere like China, producing products sustainably costs more! Therefore, this has been taken into consideration when pricing our collection

Transparency - consumers now understand the garment journey and its impact on the environment, carbon footprint and sustainability. Consumers are willing to pay more for their products if it has been made sustainably and ethically.

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All of our bags, boxes and tags will be made from bamboo.
This is because bamboo packaging offers a high level of durability. Bamboo is a natural renewable resource, and is the fastest growing woody plant on earth. The plant also releases 35% more oxygen into the atmosphere than hardwood trees.
We have decided that we won't provide physical receipts, as this just causes more waste. During checkout, customers will enter their email address, and their e-receipt will be emailed to them. This way it cannot be lost and reduces waste.

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As all of our pieces in the SS22 Collection are fully sustainable, we must include some recycled materials and re-use what we already have!
Each piece has recycled materials from our old, previous collections to reduce the waste we produce as much as possible! The pieces are also mixed with new sustainable fabrics such as bamboo, hemp, peace silk and organic cotton.
In the pop up store, there will be QR codes where customers can scan with their phones and find out more abut our collection, like how and where our materials are sourced and made

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1. Summer accessories - boats and sailing
2. Spring bloom, Chelsea flower show
3. Bank holiday/ office party

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Re-purpose & Sustainability In the Window 

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Re-purpose & Sustainability In the Window 

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All of the brands' off-cuts of the tulle material will be used in the window.
The mix-match colours/ fabrics will be sewed together to make curtains, used as the backdrop of the window, making the whole window bright, and giving off summer vibes.
By making use of the fabrics that are not needed and up-cycling them into something useful is what the brand is all about, trying to reduce waste as much as possible!

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The pop up store window will be bright coloured, with a lot of different textures going on.
I am going to take inspiration from this Gucci window, with the pink curtains in the back ground.
I have an idea to use the off cuts of tulle the brand doesn't use so nothing goes to waste! The different coloured tulle off cuts will be sewed together to make curtains and used as a backdrop for the window.
As the pop up store is for Molly Goddard's SS22 collection, i want the window to give of summer vibes with the bright, clashing colours.

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We must appeal to the customers subconscious using specific VM principles such as colour/ print balance and on trend, inspirational outfits.

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The last time in went into Nike Town, Oxford Circus, i stayed for a while, this was due to a number of reasons.
They always have a dj, makes customers feel happy and puts them in a good mood while shopping around the store.
Obviously its a huge store, so there is a lot to look at
The store has things like design your own nike trainer, where customers can personalise their trainers.
When the US open tournament was on, the store has a tennis court where customers can just go and play, there was also a game to see how fast your serve is. Having fun activities like these in a store makes customers want to stay longer, and potentially could buy more.

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- Equipment
- Materials
- Emergency Provision
- Security
- Maintenance
- Insurance

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I have used this website to get a rough idea of how much the store will be to rent in Covent Garden.
The prices varied a lot, so i have made a guesstimate of the rough price range. As the store will be in the Piazza Arcade area, which is the centre of Covent Garden, the prices will be very expensive. I have come to the conclusion that the cost of the store per day will be around £3,000! This price will be used in my spreadsheet of financials

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In the central piazza from where the district takes its name, street-performers juggle alongside market stalls and grand flagship stores.

Slightly away from the bustle, the Opera House, theatres and restaurants are clustered in cultural oases. Here, slick-suited locals mingle with tribes of tourists in the capital's most upbeat, energetic retail neighbourhood.

Covent Garden is truly a place to idle away the hours, which makes it the perfect place to launch a retail store. Find a space below.

View all Covent Garden spaces

© 2013-2022 APPEAR HERE. ALL RIGHTS RESERVED Errors and omissions accepted. Terms & Privacy

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Covent Garden Pop-up Shops | Appear Here

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In the central piazza from where the district takes its name, street-performers juggle alongside market stalls and grand flagship stores. Slightly away from the bustle, the Opera House, theatres and restaurants are clustered in cultural oases. Here, slick-suited locals mingle with tribes of tourists in the capital's most upbeat, energetic retail neighbourhood.

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Here I have the feedback from the consumers from the survey. I will use all of these answers to help with the pop up. The look and interior of the store was the most popular factor as to why they would enter a store. This information is crucial, to ensure that the look of the store is really attractive.

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Brand image - the story and visuals that are created in the customers' mind from your branding
The goal is to create a consistent brand experience for your customers and clients across all of your brand touch points

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For the Gucci X Balenciaga collaboration they have made the use of old materials to create something new and unique. In this instance, old lifts and unit containers.
The VM is made interesting and unique from using these things. The whole area is made attractive to customers, wanting to have a closer look

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- The store is located in a skating area of NYC
- There are skating ramps inside the store
- next door to Supreme - similar type of customer
- Sells one off unique skate boards

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Following its successful pop-up on Fairfax Avenue in Los Angeles, Florida-based skatewear brand RIPNDIP is hitting the East Coast, as they take over the WALLPAPER POP-UP space on Orchard Street in New York. Thanks to its stark blue exterior sporting Lord Nermal on its façade, the pop-up initiative is certainly an eye-captivating sight that is hard to be missed. Playing host to the label's 2016 spring/summer collection, the project also finds LORD NERMAL and the WE OUT HERE mascot coming to life, a selection of in-store exclusives, an immersive extraterrestrial stairwell and a gallery on the second floor. The store is daily from 11 a.m. to 8 p.m. EST, so make sure to pop by the RIPNDIP's NYC pop-up as it runs through May 28.

RIPNDIP NYC Pop-Up Shop
118 Orchard St.
New York, NY 10002
United States

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RIPNDIP's Latest Pop-Up Shop Opens Its Doors in NYC

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Following its successful pop-up on Fairfax Avenue in Los Angeles, Florida-based skatewear brand RIPNDIP is hitting the East Coast, as they take over the WALLPAPER POP-UP space on Orchard Street in New York. Thanks to its stark blue exterior sporting Lord Nermal on its façade, the pop-up initiative is certainly an eye-captivating sight that is hard to be missed.

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Royal Opera House 8, North Piazza Arcade, Covent Garden
WC2E 8HD
I visited Covent Garden last week, and decided that i wanted the pop up store to be based in the centre of Covent Garden, in a store like so, as this is how my floor plan has been laid out.
I am aware that the cost of the store per day will be very expensive as its in such a prime location. I have looked on a website for spaces to rent in covent garden, however, nothing came up in the centre, so i have made a guesstimate of how much the store will cost per day. For the sake of this project, i have said that this specific store will cost £3,000 per day.

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This is the Bare Minerals website
This screen was a slide show about their new products, and also shows how to apply the product on a model.
The whole window looked very clean and neat, just showing their products and videos, with a plant.

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My dream job mind map

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This is a Skinny Dip window
I think that the window is on trend, with the graphic quote, 'gorgeous gorgeous girls....', which is currently a huge TikTok trend. I like the way the window still shows the clothes on the rail, rather than on a standard mannequin.
As the window will just have a headless mannequin with the tulle dress, i may see if i have room to add in a hanging rail to showcase some pieces of the collection.

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Today we went to Seven Dials market and looked around Neal's Yard. I found many different types of windows, and gained lots of inspiration for my window for the pop up store. I took a few pictures of the different types of windows, mainly from smaller brands

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Explore a hand-picked collection of Pins about Molly Goddard Window Inspo on Pinterest.

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I went into Zara today and had a look at how they've laid out their products.
Their new collection pieces are laid out in outfits, even with shoes and accessories that match. Some pieces you can clearly see without taking it off the rail, and others you can't. I want my products in the pop up store to be laid out very clearly, with every piece visible. The quilted bag in the collection goes with every outfit, I will add some shoes to the planogram to make a whole outfit.

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Here is my rough sketch of how i would like the window to look.
I have chosen a closed back window so all people can see when walking past is the over the top window. Hopefully they find the window so interesting they come into the store and have a look.
I wanted the window to be quite minimal by whats in it. I wanted Molly's signature style, the oversized tulle dress to be the main attraction, so i think it looks effective by just having the dress in the window.
I also went for a headless mannequin, as i felt having a normal mannequin with hair might be a bit too much, this way, all the attention goes to the incredible dress. The back and the sides of the window will be covered in coloured tulle curtains. These curtains will be made with the off-cuts of Molly's tulle dresses, therefore, no material goes to waste!
Lastly, the signage will hang down on string beside the dress, 'Molly Goddard'.

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Definition:
Commercial quality or character; ability to produce a profit
Profit - the monetary surplus left to a business after deducting costs.
e.g. wages, rent, cost of raw materials

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Here is a rough sketch of my planogram. I would like the Volume Tulle Dress to be in the centre of the area as this is the main product. The rest of the pieces in the collection will be laid out in outfits. The products will be hung up either behind or next to in size order. Below the dress, there will be a shelf where the quilted bags will be placed. I will also add a pair of shoes that will go with every outfit. I would also like to add some kind of decoration at the top, for example; hanging plants

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Here is what the fitting rooms will look like. I wanted to go with bright, bold colours and make this area instagramable so customers can post selfies of them in the new collection.

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This image shows the other side of Molly's Bar. Here customers sit in and have a drink

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Molly's Bar is where customers can come and grab a coffee, smoothie, or cocktail after shopping with us. We would like this to be an Instagramable area where customers can post on social media, influencing more people to come and see the store.

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This is where customers will pay for their products. It is a quick and easy way to checkout, there will also be members of staff around for any assistance needed. I have also placed a bright pink LED sign, 'please pay here', so customers can clearly see where they can checkout.

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This is what the main part of the store will look like. The main centre point of this room is the Molly Goddard LED light and the oversized tulle dress on the mannequin as a centre piece. The coloured curtains are made from old tulle dresses. The round table in the middle will display bags and shoes.

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This is my pop up store floor plan from a birds eye view. You can clearly see the store is a unique shape, with the main part of the store in the centre. On the left side is Molly's Bar, where customers can come a grab a drink after shopping. On the right is the fitting rooms, mirrored walls.

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Here i have made a list of everything i need in my pop up store for my floor plan. This will help me while creating the floorplan to ensure I haven't forgotten the main bits

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I have chosen to go with an Exhibition layout for my pop up store, this is because it is mostly used my Luxury Fashion Retailers. I want the store to look more like a museum than a shop.

There will be plenty of empty middle space with unique pieces like an art gallery. Molly Goddard's products are all works of art.

The perimeter space is where the main bulk of the product is displayed

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The extended producer responsibility system could work and benefit the industry in many ways. It will lead to circular fashion, and in the long run will be hugely beneficial to the fashion industry, giving it a more sustainable future.

In the pop up store, customers will have the opportunity to bring their unwanted old clothes. These textiles will then be recycled and reused for future collections. When customers bring a bag of old clothes, they receive a voucher to spend in Molly's Bar.

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The aim of EPR is to encourage manufactures to design environmentally friendly products by holding producers responsible for the costs of managing their products at the end of life. It is based on the principle that manufacturers have the greatest control over the product design and marketing, and have the ability to reduce toxicity and waste.

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Traditional silk is made from silkworms. The silk is made by silkworms when they make their cocoons, which are then collected, boiled, then spun into threads. Therefore, the boiling process kills silkworms in their cocoons before they develop into moths. It takes around 5,000 silkworms to make a pure silk kimono

The peace silk process starts once the silkworms have developed into moths and their empty cocoons are then collected to create peace silk. Therefore, this process is sustainable.

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Hemp is one of the most sustainable fibres in the world!
- It uses four times less water than non-organic cotton
- The plant matures very fast - in up to 120 days
- 60-70% of nutrients are returned to the soil
- One hectare can absorb a huge amount of Co2 -  around 15 tons
As a natural fibre it is breathable. It takes colour very well, and is soft and long lasting. The fibres adaptability means its easy to blend with other fibres to create different fabric weights - for warmer or cooler clothing

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Organic cotton is cotton thats produced without the use of harmful chemicals and certified to organic agricultural standards. Its production sustains the health of soils, the environment, and people by using natural processes rather than artificial inputs
- Produces 46% less Co2 emissions
- Uses 84% less water than ordinary cotton
- Eliminates the use of harmful chemicals
- Only represents less than 1% of global cotton production
As a natural fibre its breathable, and soft.

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Bamboo is a natural renewable resource that cab be crafted into a soft fabric.
- Bamboo is the fastest growing woody plant on earth
- It can grow up to 47 inches in 24 hours - a highly sustainable resource
- Releases 35% more oxygen into the atmosphere than hardwood trees
- Can absorb as much as 12 tons of carbon dioxide per hectare per year
Sustainable clothing made from bamboo is grown in controlled, responsibly sourced forests that are FSC certified, so has no impact on wildlife. It is very soft and naturally breathable

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I've looked at sustainable materials to use in my collection, i've come up with 4 different materials which include:
Bamboo
Organic cotton
Peace silk
Hemp
I have carried out some research and all of these are sustainable alternatives to cotton, polyester, nylon etc.

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Puff Sleeve Dress
I had already looked at puff sleeves as a whole on WGSN articles, however, i wanted to look specifically at puff sleeve dresses. This trend is going to be key within the millennials generation this spring/ summer.
However, i would like to create some volume to the dress and possibly some tulle material.

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Skirts
I was looking at skirts to include in the 6 piece collection, however, i wasn't sure whether to include a mini, midi, or maxi. After looking at this summers trends for millennials, i decided to go with either a midi or maxi. I wanted to include some volume tulle material in the skirt to make it more Molly Goddard like.

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Quilted Bag
This article was about the accessories for AW22/23. The quilted bag was mentioned how it would be a huge trend for next autumn/ winter. However, this trend is slowly coming in this summer, in bright bold colours

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Bright Bralette
Soft stretch bralettes in bright colours will be a huge trend this spring/ summer. This piece can be paired with jeans, trousers, skirts, shorts, and more!
However, the bralette in our collection will be altered to look more Molly Goddard like. Along the cup line we will add a few layers of tulle to jazz the plain top up, which will come in a range of bold colours

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Last year, puff sleeve tops/ dresses were a key trend within the Gen Z generation. However, this generation has now moved on to different trends.
Molly Goddard's target customer falls into the Millennials age bracket, puff sleeves is a key trend this spring/ summer. Molly's silhouettes are mostly oversized, so this trend ties in perfectly.
The puff sleeve blouse in our collection will be cinched at the waist with ties, this adds a shapely contrast.

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Denim Flares
Denim flares came from the bohemian style in the 1970s, and have recently come back in.
I think that a pair of denim flares are crucial to include in the collection as they are a key trend, these can be paired with anything! Therefore, we will bulk buy these, as i believe they would sell well as they are such a key trend.

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Bright Colour
This bold trend is carrying on from last summer, with bright coloured collections from every retailer.
Molly Goddard's colour palette is mainly bright colours, so this seasons key trend ties in perfectly with the designer!

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Covent Garden
I have chosen Covent Garden as the location for the pop up store, as this area is always lively, busy full of people shopping, eating and drinking.
The store will be bright, trendy and attractive, and will hopefully increase the footfall.

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The music in the store will be chilled beats, as I think this suits the customer well. It will also create a chilled, yet fun ambience within the store

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In the store I plan to have long, tall rails to display the products that hang.
There will also be small tables where bags will be displayed.

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Throughout the store there will be comfy sofas/ armchairs for customers to take a seat.
These will be brightly coloured to bring a pop of colour to the store.

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Molly's Bar
I really wanted ti include a bar in the store as it would make customers spend longer in the store. After shopping/ browsing customers can come and grab a smoothie, coffee or even a cocktail. I think this part of the store will be successful as it would draw more people in

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I would like the store to include some feature walls to make the area more interesting. I wanted to create tulle walls, which will be different bold colours. I think that these areas would be a great picture wall for customers to take pictures in front of.
The tulle material will be off-cuts from Molly's dresses, so there is no waste!

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I would like my pop up store to be colourful and bright.
There will be mirrors like the one on the right, but bigger around the main part of the store.
I want the fitting rooms to be really aesthetic, so customers can take selfies of them in Molly Goddard and tag us. These rooms will be lit up like a Hollywood dressing room

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Here I have worked out the margins for each of my products in my range, using this formula:

(Retail selling price - VAT) - Cost price /
(retail selling price - VAT) x 100

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Soon after I received the brief, I jotted down all of the research I plan to carry out throughout this project. I had a rough idea of every topic I wanted to touch on.
However, as I go on I will add to this as I think of more things

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Unlike Molly Goddard, the brand has stores all over the world in Paris, London, Milan, and Tokyo just to name a few, all of which are very eye catching.

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MM6 creative collection has taken an unconventional approach to feminine casual codes, through contemporary cuts and prints.

Maison Margiela offer a lot of trend high fashion items, which are very 'out there' pieces. However, the brand also has a lot more basic, everyday items than Molly Goddard.

The target customer is aged 35-55, which is a wider and older generation to Molly Goddard.

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In Simone's stores the VM is very eye-catching. She uses interesting props and fixtures which displays the clothes in a different way.

Unlike Molly, Simone has several stores around the world, including; London, New York and Hong Kong. Also with concession stores at Dover Street Market, and Browns' stores, just like Molly.

The label offers a lot of trend high fashion pieces and uses tulle, which are very similar to Molly's pieces.

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Simone Rocha has become well known from LFW, and is known for her signature sense of subversive femininity.
Similarly, to Molly Goddard, Rocha follows a strong belief that 'pretty' can be interesting and inspiring.
Simone Rocha's customer is women aged 25-40, which is a slightly older age range to Molly Goddard.

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ADD PICS OF NOTES/ LISTS

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Here is the Giambattista Valli X H&M campaign video.

I think that this collaboration created a big trend for oversized tulle dresses. The fact that Kendall Jenner was the main face of this collaboration defiantly boosted the trend more.

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The famous collaboration offered womenswear, menswear and accessories. The most popular product of the haute couture inspired collection was the layered tulle dresses, famously seen on Kendall Jenner in the campaign videos.

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This behind the scenes video was really interesting to watch, although this designer and Molly Goddard create virtually the same pieces, I think that Valli is a lot more extravagant.
I've watched some BTS videos of Molly Goddard's shoots, and they come across a lot more casual, and edgy. Whereas, this Valli shoot took many staff members, and the whole thing came across a lot more glam and over the top.

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GIAMBATTISTA VALLI HAUTE COUTURE 19 BEHIND THE SCENES

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I've watched this interview with the designer, Giambattista Valli in his studio working on his pieces. Although his tulle dresses look identical to Molly Goddard's, his vision, his inspiration and ideas are very different. As this designer is based in Paris, it's a whole different customer to Molly Goddard

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Giambattista Valli Interview | In The Studio | The New York Times

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The Paris based designer, Giambattista Valli designs oversized, tulle, layered dresses, just like Molly Goddard.

Valli works with tulle, layers the pieces up to create volume, with bright, bold colours. Although Valli and Goddard's work is very similar, they have different views, ideas, and inspirations. Both designers' dresses are very extravagant, however, I feel that Molly Goddard comes across more casual, while Valli, more glam and over the top

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Molly Goddard is one of many London Fashion Weeks young designers, whose work is copied by high street retailers.

Some of these high street retailers who have copied Molly's signature tulle dress include; H&M, Nasty Gal, Zara, and Missguided, just to name a few. With the thousands of under paid garment workers, these retailers are able to copy these looks and have the products selling on their website within weeks!

Not only are these retailers copying Molly's work, but they are getting these products out to their customers faster, as the turnaround for luxury pieces is a much longer process

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Molly Goddard states how hard it is to be a sustainable fashion designer.

The majority of the pieces we see on the catwalks, won't be available to purchase, as its luxury, the turnaround times for producing these pieces can take several months.
However, high street retailers can reproduce trends from the catwalks in a matter of weeks, with their low-paid workers ready to go!

Molly talks more on how frustrating this topic is to her, as many high street brands have created knock-off versions of her signature tulle dresses.

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'The designer shared transparency in her fabrics from wool sourced in the UK to royal tartans woven in a small village in Scotland, while taffeta was woven in Northern Italy using 100 percent recycled yarn'

Molly Goddard is very open about the fabrics used in her pieces and where they come from. The transparency enables customers to gain trust towards the brand. When customers know where and how their pieces are made, it makes them feel a lot better to know that everything from this brand is made sustainably

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During Molly's AW21 show, the designers showed that it's not all about her frothy sensibilities, this was a collection with a commercial edge and a conscious effort to think more sustainably.

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This video was from the SS20 show, showcasing the Skye Dress.
Molly made the catwalk deliberately narrow to draw more attention to her incredible voluminous design.

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View this post on Instagram

A post shared by Molly Goddard (@mollygoddard)

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In this reel you can see the designers creating a part of the dress. This is the process they use to create the volume and texture of the signature dresses.

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View this post on Instagram

A post shared by Molly Goddard (@mollygoddard)

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In this interview Molly Goddard talks about how she takes a lot of her inspiration for new collections from old Balenciaga collections. She stated that she loved the way his dresses were not the usual silhouette of a body and was often a big piece of fabric with a head a hands sticking out.
One of her biggest inspirations was the Babydoll dress, part of the 1957 collection.
The idea of gathering the fabric to create volume and texture also came from Balenciaga. She uses a special machine that gathers the fabric, however only certain fabrics work, such as tulle.

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Back in 2016, the star was seen walking the streets of New York in this electric green number.
The dress was from Molly Goddard's SS16 collection.
The dress was worn with silver strap, rainbow pom pom heels, with a silver Dior bag.
The star had introduced the US to Molly Goddard

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In Rihanna's red carpet look back in 2017, she rocked Molly Goddard's voluminous, sky blue, off-the shoulder tulle dress with a pair of white sneakers, and black out sunglasses. Once again, Rihanna had introduced the US to Molly Goddard

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Molly Goddard's bubblegum pink signature tulle dress was showcased in the popular tv series Killing Eve, by Villanelle.
This iconic look in the show revived the tulle trend in luxury fashion shows, as well as, fast fashion sites.

Very soon after this episode was aired, the dress sold out very quickly!

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This baby pink signature tulle dress was the puffiest of them all. The mannequin was placed in the centre of the area as it was the main focal point of the brands' shop.
Just by looking at the dress you can see how intricate the tiny details are.

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I took a close up of Molly's signature tulle pieces, the baby pink top and the bright yellow dresses. You can tell just by looking at these pieces how intricate every detail is, and how much time and effort would have gone into these pieces.