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the marketing concept focuses on organisations to evaluate the wants and needs of consumers and to produce goods that satisfy those needs

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the marketing concept starts off with an apparent market, which is then followed by focusing on customer's wants, and then integrating the marketing activities that affects the customers wants. This lead to a profit yielding through forming relationships with customers based on their value and satisfaction

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Initially in the early 2000's, Colgate produced their toothpaste products in a singular manner. Over the years, they had observed that most consumers purchase toothpaste in bulk and came out with the proposal of selling packs of 2 toothpaste tubes.

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In Japan, Coco-Cola released a healthier version specifically in order to be approved by 'FOSHU' the Japanese government. Health factors were important to consider due to Japan's aging population. Reportedly drinking one 'Coca Cola Plus' per day alongside meals will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating.