# data[].attributes.body
COCA-COLA "FALLING"

# data[].attributes.headline
Week 2 (Original Ad Brand Research - Coke)

# data[].attributes.subject
Week 2 (Original Ad Brand Research - Coke)

# data[].attributes.body
Story Title: At the Mania

Client: Institute of Mental Health

Target Audience: Everyone / People who are not aware of how serious mental health

Platform: Television / Social Media Platforms / Public Advertisements

Style + Tone: Style should be informal as the advertisement should be related to everyone. Tone should be serious as it must be taken seriously.

Key Message(s): The message about this advertisement is to convey how mental illness should be taken seriously especially during this pandemic. The lonesome and depressing situation has caused damages to others and it needs to be aware immediately.

Synopsis: The synopsis of this advertisement is to promote awareness about mental illness. No matter how unbelievable it is, it is very real and serious.

Unique Selling Point: The unique selling point is to prevent mental illness from happening and also help those in need.

Call to Action: I want the audience to take precaution and also share the message among friends and family. Also volunteer at IMH to learn and help further.

People: A girl (Patient), her mom, and an imaginary guy. The audience will relate to the girl.

Context + Places: It is set at a theme park during a bright and sunny day. It then went downhill to a dull and gloomy evening. In the end, the girl found herself in a mental hospital room.