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With the development of the Internet, e-commerce, which orders products online, has begun to emerge. Early e-commerce did not show as much usage as it is now because of its complex usage methods and poor service. However, with the rapid development of the Internet and infrastructure, e-commerce has become an amazing treasure box that meets customers' needs and leads corporate profits. Companies are developing platforms for better services and establishing themselves as huge businesses in the market.

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The word e-commerce was first introduced and accelerated with the rapid development of the Internet, and e-commerce, which purchased products and services online, was finally activated. As the market moves at a faster pace than the actual company's readiness, companies have also begun preparing for online markets. Now, many companies have used agencies instead of their own shopping malls, but at that time, online markets began to emerge as the best alternative to TV advertisements and home shopping broadcasts in the manufacturing and retail sectors. With the initial development of Internet broadcasting, real-time advertisements through video-on-demand began to appear at that time.
As the market develops, online markets are proving to be sales channels with both effectiveness and profitability. Therefore, online markets can show the potential to improve the business of all other channels. However, as early online market platforms become older, more and more companies are unable to meet the increasingly complex customer needs and realize full profits. In order for these online markets to properly satisfy consumers' needs, they must have an accurate understanding of technologies and services, and actively participate in customer-led content sharing and search. In addition, personalized services are needed. It is expected that online markets that satisfy consumers' needs will become new industries in the economic market.

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With the outbreak of Corona 19, people meet people non-face-to-face and spend more time at home, spending more on leisure. Consumption for OTT services such as Netflix, Season, etc. has increased, and more people are buying clothes, tableware, furniture, etc. online rather than offline. As a result, the number of small business owners in financial difficulties has increased. We need to think about how to solve this phenomenon, given that the sales of those who do business online are increasing and the sales of those who do business offline are increasing.

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As shopping has become impossible outdoors due to COVID-19, more online shopping malls and more consumers purchase clothes through online shopping. Online shopping has the advantage of being able to purchase clothes quickly in a simple way, but producing clothes at a high speed has many hidden problems. First of all, there is a problem of stealing design, which degrades the designer's creative desire, and workers in developing countries are exploited. In addition, environmental pollution can become serious in producing and consuming goods. Therefore, I think it is important to shop online in a fair way.

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It was great to think about ways to improve the online market. Due to the recent COVID-19 incident, online markets' profits and recognition rates have risen. If we develop an online market environment, we will be able to enjoy shopping more comfortably.

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With the advent of the COVID-19 era, people's consumption trends have changed. As people's preferences have changed from face-to-face to face, the consumption of leisure life at home such as Netflix and Watcha increased. This trend also appeared in clothing shopping, which led to an increase in online shopping. Online shopping has the advantage of being able to buy clothes comfortably at home, but of course, there are problems. Because it is much easier to compare prices online than offline, it intensifies price competition among companies. In the process, various problems such as human rights violations and exploitation of labor rights can arise. It's a good opportunity to benefit economically, but I hope you look closely at the problems hidden behind them.

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The introduction of COVID-19 has caused rapid changes in many markets. Among them, the most damaging change in the market is the change in the online market market. As many activities have been converted into non-face-to-face due to COVID-19, households have spent their time in online stores, not offline stores. Online stores can pursue consumer convenience, but several problems also arise. The rapid increase in the usage rate of online stores may require excessive labor by courier companies. Workers' basic rights can be violated due to excessive labor demand, and environmental pollution due to excessive consumption of delivery boxes can be a problem due to numerous parcels. In addition, consumers flocking to online stores may be concerned about the closure of offline stores. Therefore, it should be considered that under the advantage of securing economic power through online markets, shadows of infringement of workers' rights, environmental pollution, and deterioration of economic power of small business owners can be found.

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The idea of adapting blockchain in E-commercial is quite a breathtaking approach when considering nowday's trend upon encrypted codes. First I would like to applaud for Laurence S. Ting School's fascinating presenters for giving such a full-of-insight speech. The flow of this presentation- from the history of online shopping to the problem of credibility in E-commercial and to the idea of blockchain- was highly logical. As a one of the commercial who was quite not sure about the availability of NFT or blockchain, this speech did a great job as a key of understanding the usage of those technologies in reality. Great presentation.

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As the online shopping industry spreads after COVID-19, reliability has emerged as a new problem. I thought that solutions such as information disclosure or review system should be prepared so that problems such as online fraud can be effectively solved.

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The effectiveness of online marketing seems to be getting bigger as time goes by. It seems to have become even more influential as people spend more time on their phones per day. It is more convenient and time-saving than offline shopping, so people seem to use it more.

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Because online market is growing due to COVID-19, some internet crimes such as fraud. For example, in the second-hand business form called 'Junggo-nara', there are many case of fraud because they can participate in business in anonymous. Also, lots of online market sell cheap, bad quality products in expensive price. It can be serious problems because online market will grow bigger and bigger. So I suggest that we have to make clear laws about internet crimes about online market.

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It is true that consumers buying items online are increasing. Online shopping gives us much convenience, and I often use online markets to buy something in my daily life, too. However, I also agree with that online shopping system can't entirely replace offline shopping right now. That's because there are many sense of feelings only offline markets can give, and some items are not easy to be sold online. So, corporations need to develop more their online shopping systems, and I think it is good to adopt the technologies the hosts mentioned. To add one more thing, I think providing customized service is a good way to attract more people in online markets. It is much easier to get data and analyze in online markets.

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I was impressed when the presenters explained the progress in which the online marketing changed throughout our history from 1980 to the present day because it helped me, a person who does not know much about online marketing, get a grasp on what the online marketing is and the way it works in our economic system. Moreover, how the presenters looked into the changes that occurred in the time of the recent pandemic situation was also very impressive, and I as a listener was able to receive a lot of up to date information about online marketing. Due to the fact that you guys touched on the topic of online marketing in the time of Covid 19, I believe that listeners would now have the capacity to make wide decisions on their consumption online. Although there were lots of things that I was not able to understand utterly in the middle of the presenter Ryan's speech, I still was able to learn that blockchain is  a system in which a record of transactions made in bitcoin or another cryptocurrency are maintained across several computers that are linked in a peer-to-peer network. And from this learning, there was many lucrative ideas about the blockchain that popped up in my mind, which I would be able to use in the future so as to make clever decisions in consumption. Frankly, I did not really understand at all about the other system that the presenters talked about, and I would like to go more deep into it.
Now about the reliability, currently, albeit the fact that online market is in the middle of the developing process and that it is sometimes not as safe as the offline one, considering that digitalisation is bringing forth the invention and developments in the technologies such as blockchain and other networks, I believe that in the near future the time when online shopping is as reliable as or more reliable than offline shopping will come. Moreover, I am strong against the perilous idea that online marketing will never be as reliable as offline shopping and thus should be limited.

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Online stores were activated by combining the development of digital technology and the passion for fashion in each country. In particular, these days, media such as "Ably," which combines many shopping malls on one platform, not individual shopping malls, are providing convenience to consumers. For the MZ generation, clothing is not a necessity, but an important factor that reveals each personality, so the importance of these online stores will increase more and more.

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I like this video that introduces the online market and its prospects for the future.

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As the global online market develops, the Korean online market has also developed much more. With the epidemic of COVID-19, more and more people want to order food at home, and the culture of delivery food has developed significantly, so many people can easily order food and receive food quickly. There is also a culture of buying and selling used goods in Korea. However, there is a big drawback of being scammed. A typical fraudulent method is to send other items instead of the ones to be delivered.

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Compared to before the outbreak of COVID-19, buying and selling goods online now has increased, along with online sales platforms such as Coupang and Naver smart stores. Now, compared to buying and selling goods offline, the quality of life will be improved by making easy payments online and safe non-face-to-face delivery.

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As online shopping industry has been growing because of COVID-19, there should be solutions to get credibility of consumers. One way to secure reliability is using 'review system'. Since online consumers cannot actually see the products they want to buy, reviews from previous buyers will be able to provide useful information about the products or companies. Recently, the companies do know about the importance of review and often manipulate it. Therefore, companies should revise the system, for example, to only give the right to write review to whom prove one's transaction. Then the reviews will become more transparent and reliable for potential consumers, leading online shopping industry to gain reliability.

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I was impressed about you have tried to find the way to make online markets into a better place! Recently, especially affected from Covid 19, online markets have increased profits and also there is a statistic that the recognition of shopping online get better among 10~30! When we actually improve the online market system as your team has presented, I convince we can buy items more convenient and great ways!

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It was interesting to see the change of consumption form caused by the Corona Pandemic. Despite the convenience of online shopping, people prefer offline shopping for reliable consumption, but it was also interesting that the lockdown system caused by Corona led to the development of online shopping.

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Share your thoughts on the presentation.

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