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I also used a Mod target in the ‘O’ of my masthead which was then represented as the main logo for my magazine i thought this was quite a good logo to use to help attract my audience as all they do if they are looking to buy the magazine is just scan across the page and look for key things that will interest them, this is things like the mod target and i feel that this will work quite well with the selected audience.

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I then used my cover lines to help attract my audience, i did this by making quite big and bold so that they stood out, i then included in the cover line some quite big and well known artists, as i think if there were other big and successful artists used in the magazine then it will help attract the target audience and make them think if all these big artists are included in the magazine then it really must be something quite good and worth buying, i then went on to research possible stories i could use to keep the audience interested i did this by writing things like ‘THE WHO’ ‘shock reform’ by doing this it makes the reader want to buy the magazine as they want to read it and find out what happens which is a good way of marketing and attracting the target audience to buy the magazine.

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I also had to think about my house style and the colours that I used this was especially for my pug, i set my pug with a red background in a circular shape so that is would clearly stand out on the white and the light blue background i then chose the outside border of the pug to be in a yellow line which just helped it stand out that little bit more from the rest of my magazine i think that by doing this it helped me attract and address my target audience.

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1  Attracting and Addressing the audience

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1  Attracting and Addressing the audience

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There were many ways that I wanted to address my audience, one of them being direct address, I felt that this would be quite a useful technique to use as it helps involve the audience a lot more, it helps make them think that you are talking to them and directly to them as an individual which makes them feel really engaged and motivates them to keep up their subscription with the magazine, I had the picture of the ‘Modfather’ on the front cover and had him so he was looking directly into the camera which of course gives the effect that he is staring right at the reader which makes them feel engaged as the main person involved with the magazine is giving them direct eye contact which makes them feel that the magazine is really aimed at them and just them.