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Speaking of his latest project, Jacquemus shared in an interview; “I have always dreamed of having a Jacquemus flower boutique. The idea of this pop-up came out naturally with my friends from Les Fleurs de Paul and the agengy Yoann and Marco. I have always been passionate about flowers, they are part of my inspiration when I design my collections. It was also a desire for me to share things other than clothes in this particular period of time.”
If the gorgeous arrangements and commitment to sustainability weren't already enough to have us wishing we were living in Paris; Jacquemus' latest project also has a sartorial edge.
https://www.russh.com/jacquemus-flower-shop/

the idea of this pop up fit well for the brands image and ideas, the use of flowers not only being a personal favourite but something featured heavily throughout the aesthetics of the brand wether it be the designs or locations for shoots / runways

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The brand became very popular last year with many influencers promoting the there mini bag. Which lead to a lot of people wanting it as they saw there fav influencers with it.

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Often inspired by his French heritage, often including Breton stripes and even once using washing lines in his collections because 'France has washing lines'

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What does the brand sound like?
When looking at their Instagram the words that come to mind are warmth, wholesome, inviting, clean and fresh. The use of bold colours could be described as loud however there’s a softer tone to jacquemus.

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- Jacquemus relies heavily on social media to market the brand
- Simon Jacquemus the brand owner and designer manages the social media pages him self
- "if it's cute on instagram, it will sell"

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Jacquemus' designs are simple but bold and often use natural fabrics like linen, cotton and wool. Their overall look is quite contemporary.

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https://www.youtube.com/watch?time_continue=40&v=lRhMFbiBFZo&feature=emb_title

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How to Pronounce Jacquemus? (CORRECTLY) French Fashion Designer Pronunciation

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'The brand is not about nightlife and clubbing, it's about fruit vegetables and rolling in the grass'- J 2016

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primarily found online. There isn't one specific store but it can be found in many different department stores for example Selfridges.

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As he had little to no money when he started the labels minimalist style was out of necessity not a choice, J later leaned into this with his third collection made almost entirely of wool. This notable collection helped him gain support from Rei Kawakubo

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When looking at Jacquemus’ overall aesthetic they seem to have a bold colourful approach to engage potential customers. Seen here on their Instagram page:

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Jacquemus described himself as "happy excited and impatient" which comes across in his clothes

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A few months after moving to fashion school in Paris Jacquemus' mother passed, he dropped out of school and started the label working at Commerce de garçon to fund it.

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Find high-quality images, photos, and animated GIFS with Bing Images

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Q4 Where is the brand positioned?

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Your Task: The brand you have been tasked with researching is JACQUEMUS. Linking to what we have discussed today you need to work together as a team to answer the above questions. Please place your answers below each question and remember to add in written/visual research to back up your answers :)

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Q4 What is the history of the brand?

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Q3 What are the brand values?

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Q2 What does the brand sound like?

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Q1 What does the brand look like?