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consumers have a choice if they want to purchase this product or not, if they don't see any benefit they will ignore the ad and not purchase it. If they see a benefit in purchasing the product they will buy the product hence; it all depends on consumer's choice

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Cannabis contains substances that have therapeutic and even medicinal properties. Conscious use in small / controlled doses can help people with stress and also it works in the form of a painkiller. Cannabis is a great alternative to heavy drugs (painkillers) that contain opioids, which leave a much worse mark on a healthy person.

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In terms of its content, the ad is not a violation to public decency or promote any illegal drug. It only uses Jennifer Aniston as an example to show the effect of proper use of cannabis, along with educational resources to help the audience learn more about marijuana.

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Product ambassadors or representatives have been utilized across numerous industries, in a wide variety of products. The use of Jennifer Aniston is no different, as they are not used to influence your purchase decision, rather represent a product/brand they support. Whether consumers choose to commit to the purchase is a decision made by their own free will.

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The ad is not targeting everyone or a huge number of people, it is only targeting a specific number of people who already smoke cannabis or want to smoke. Apart from the basic needs of human beings, there are higher order needs such as self-esteem that they need to fulfill and the consumers are free to choose if they want to fulfill their desire by being influenced through this ad or not.

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An advertisement draws attention and suggests contacting a few places to get educated about the cannabis use. As a result, it promotes conscious smocking and helps people to approach the cannabis more mindfully. Consequently, less people could be harmed by side effects, that uninformed smocking can bring

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The advertisement contains multiple organizations listed at the bottom for viewers to contact in order to receive more information surrounding the product. One organization that I'd like to highlight is "The Hemp and Cannabis Foundation" where their sole purpose is to Legalize, Regulate, and Educate consumers. While the ad encourages the usage of marijuana, it also encourages viewers/consumers to educate themselves on the product and to get the facts directly from reliable sources.

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The statement that marijuana is inspiring successful Americans does not say anything deceptive as it does not state that all or the majority of successful Americans. Perhaps, some successful Americans were inspired by it.

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2. While the ad uses Jennifer Aniston as the main subject, it does not violate the spirit of gender equality

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Advertisers have a right to freedom of speech. Specifically:

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Advertisers have a right to freedom of speech. Specifically:

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The ACA does not believe it is reasonable for a government to allow companies to manufacture and sell legal products and collect taxes, and then restrict them from telling anyone about it. To date, Marijuana is legally sold and consumed within Canada through the Canadian government. Advertising, including advertising of products we may not like, is an aspect of free speech, and that free speech is one of society’s highest values. Therefore, this ad does not infringe on any legal restrictions set out in any code provisions associated with the ACA or ASA. The ad also contains the Ad Council and ASA as sources of contact to receive more information. The above falls under the advertising principles of the Association of Canadian Advertisers, which advertisers may use as a guideline in preparing and evaluating their ads.

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The advertisement does not express any untruthful or deceptive ideas as Jenifer Aniston is just expressing her own opinion towards the issue.  Moreover, she, and the advertisers, have a freedom of speech, which is an utterly important society’s value that should not be infringed

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Deception can occur more subtly as a result of how consumers perceive the ad and its impact on their beliefs. The difficulty of determining just what constitutes deception, along with the fact that advertisers have the right to use puffery and make subjective claims about their products, tends to complicate the issue. Puffery has been legally defined as “advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts.” In this particular ad, consumers may percieve the tagline "Marijuana: Inspiring successful Americans since 1776," as a form of deception. Our intent was not to mislead or deceive consumers but to shine a light on how successful persons participate in the act of smoking. The intent, therefore, is to assist in altering the negative association with Marijuana usage.

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The ad respects all clauses in the Canadian Code of AS

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The ad is oriented at making people aware of organizations that can provide with credible information about cannabis. It is important for the smokers or potential smokers to know the impact that cannabis has on the individual, explain the differences in kinds of weed, explain how to smoke right and how much one can smoke.

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Ads cannot be published until ASC gives approval, even through ‘little word’ tweaks -> this would apply to non-prescription drugs like marijuana used in the Jennifer Aniston ad. Even though the code is voluntary, you do need ASC approval as print publications and media wont take a second look at your ad until it receives this. The integrity of these mediums is critical, therefore, your brand has to ‘abide’ by the code to receive the ASC stamp of approval.

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In regards to how the ad can influence young teens, the ad does not directly target children. In terms of content differentiation, the ad clearly displays itself as a piece of informational advertisement. Therefore, it cannot be mistaken by young children as content