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- Affect refers to the emotional element of an attitude, and typically refers to an individual's feelings towards something.
- This is measured by physiological indicators and verbal statements about feelings and emotions.

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- Behavioral intent refers to the feelings or "intent" that leads to a particular behavior.
- This is measured by actual observed behavior  or verbal statements and intentions.

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- Cognition refers to an individual's beliefs and perceptions.
- Attitudes measure this through cognitive (mental) processes like thoughts.

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- All of these three elements are essential not only to attitudes, but also for understanding them.
- Attitudes are also very closely linked to behavior, which is largely important within the workplace.
- Attitudes are frequently present.
- Understanding attitude can assist a manager in promoting good attitudes, and also adjusting attitudes that aren't so favorable.