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HOWARD SCHULTZ - EXECUTIVE CHAIRMAN OF STARBUCKS

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EXAMPLES THAT SCHULTZ HAS DONE TO THE COMMUNITY

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EXAMPLES THAT SCHULTZ HAS DONE TO THE COMMUNITY

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1. At every U.S. company-operated Starbucks store, non-expired perishable food items will be delivered to those who are hungry and have pressing food needs every day.

2. He has launched Starbucks’ One Tree for Every Bag program and donating an estimated 20 million rust-resistant coffee trees to farmers.

3. He launched a program called College Achievement Plan. This program gives a 100% tuition-free opportunity for employees to get a bachelor’s degree through Arizona State University and it has more than 5,000 partners enrolled.

4. As part of nonprofit Democracy Works’ larger goal of 80% voter participation in the 2020 election, Starbucks will be joining the TurboVote Challenge in a technology-supported attempt to make it easier for employees to vote.

5. Creating the 100,000 Opportunities Initiative whereby Starbucks has created opportunity youth hiring goal. This program aims to bridge the opportunity divide for the 4.9 million Americans, aged 16 to 24 who are out of school and not working. This will create pathways for opportunity youth while meeting critical business needs and strengthening their economy.

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1. ELNA EZYANI BINTI SAPUAN / BG 17160617
2. MOHD AMIRUL ASWAD BIN AHMAD / BG17160590
3. KHAIRUNNISA BINTI ABDULLAH / BG17160619
4. PUVANESWARY KANNAN / BG17160624
5. ELYEYANA EDLIN BINTI JUNAS / BG17160616

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NAME: Howard Schultz
AGE, PLACE, DATE: 64 years-old, born in Brooklyn, New York on JUly 19,1953.
EDUCATION : Bachelor in Communication in Northern Michigan University.
CAREER : -Former owner of the Seattle Supersonic.
-Become the Director of Retail Operations and Marketing for Starbucks in 1982.
PERSONAL LIFE:
-Currently living Seattle, Washington with his wife Sheri and their two children Jordan and Addison.
SALARIES :  US $ 21775,001/year
NET WORTH: US $ 3.1 billions (April 2017)

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1.   AN INSPIRATIONAL COMMUNICATOR
- He has inspire his managers and convey his message to have his managerial team to come back more energized as ever out of the 2008 financial meltdown.

2. BEING CONSISTENT
-  Schultz had the goal of giving the best customer care service and that includes consistency of Starbucks' products.

3. HE TAKES REAL GOOD CARE OF HIS EMPLOYESS
- He entitles his employees with comprehensive health insurance and and option to own stocks, part-time employees also included.

4. HE RESPECTS CULTURES AND ENCOURAGE DIVERSITY
-  Starbucks open to suppliers who belong in diversified communities.
- They are also contributing to the economic development of communities.

5. HE BELIEVES IN THE IMPORTANCE OF PARTNERSHIPS
- Schultz believes that by finding the right team to partner with will ease to build brand awareness achieve its goals.

6. HE KNOWS THE IMPORTANCE OF KNOWING EMPLOYEES AND CUSTOMERS.
- Customers and employees are pillars of a business.
- Schultz believe that employees have ideas to offer and it pays to listen to them. Thus, this elemental to the creation of Frappuccino.

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1. MAKES STARBUCKS THE WORLD'S LEADING COFFEE BUSINESS
-in 1996, he decides to markets the Starbucks at outside the United States.
-His first coffee store was opened in Japan.
-Then, the stores started to appear in Singapore, Korea, Taiwan, United Kingdom, Netherlands, Sweden and Israel.
-By April 2000, there have been more than 2400 Starbucks stores in the United States and 350 stores in Europe, Asia, the Middle East and Canada opened.
-At the end of 2005, Howard Schultz announced that Starbucks was going to expand its size up to 10,000 coffee shops. The popularity of the company has reached such a high level that the Economist magazine created the Starbucks Index.
2. COMPANY'S MOBILE PAYMENT SYSTEM
-He built this system as part of Starbucks loyalty program. Its managed to hook Starbucks customer and allow the coffee giant to know who they are and lure them with incentives as a result.
-contributes to Starbucks same store sales gains and traffic.
-Marketer estimates that Starbucks sales per square foot have risen to a record $781 in fiscal 2016.
-Mobile payments introduced nation wide in 2011, now represent 25% of the company's US transaction up from 20% a year earlier.
-Starbucks mobile payment app is each used by less than 4% of any available devices.