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Randy was on to something here, he wasn't wrong about how people felt when they received good versus bad apologies. I know the difference as well and I can relate, I have received both more than once and it can be difficult to forgive someone who acts like they couldn't care any less.

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If you give someone a sincere apology and truly mean it, there is a chance of repairing the connection. As where if you are insincere you can and will make the person more upset and obliterate your chances at continuing being friends or partners. You could not apologise at all and it would be better than apologising poorly.

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"So just be patient. Many times in my career, I saw students apologize, and then several days later, their teammates came around. Your patience will both be appreciated and rewarded"(163).

When you apologize the effort isn't immediately recognized, it can take a couple of days or longer for someone to truly forgive you, depending on the circumstance.

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"Halfhearted or insincere apologies are often worse than not apologising at all because recipients find them insulting. If you've done something wrong in your dealings with another person, it's as if there's an infection in your relationship. A good apology is like an antibiotic; a bad apology is like rubbing salt in the wound"(161).

If you were to give an apology and only somewhat mean it, is worse than not apologising at all. It can be more hurtful to only put in a little effort rather than none at all.

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"Apologies are not pass/fail. I always told my students: When giving an apology, any performance lower than an A really doesn't cut it"(161).

You can't give a good enough apology, there's no such thing. You either give a great apology, or none at all, there's no inbetween.

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You can't just say something that sounds like an apology, you need to mean it. When people give these less that the best they can do apologies the person will just feel insulted, it won't make things better.  There are three steps to forming a valid apology. The first is admitting you were wrong, acknowledge that you did something bad. The second is to tell them you feel poorly for the actions you took, you feel bad that you hurt them. Last, how do you work it out or make things better, how do you resolve the issue and get closure. Although you followed the  correct procedure to sound sincere and apologise like the bigger person, that doesn't mean they will reciprocate and apologize to you for their part in the issue. that rejection shouldn't put you off of apologise, it is still the right thing to do. You cannot control what the other person will do, so just apologise and have hope they will accept it, reciprocate, and move on from there.