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Your first online activity we want you to read this section and take notes  on what and who the IPA are.

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ipa institute of practitioners in advertising

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Welcome to the Institute of Practitioners in Advertising

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IPA - Institute of Practitioners in Advertising

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#2 Podcast IPA 8 Point Plan For Gender Equality in the Workplace 

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#2 Podcast IPA 8 Point Plan For Gender Equality in the Workplace 

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I just wanted to welcome you all, this is our very first ‘Flipped Classroom’ module, you may ask what is a ‘flipped classroom’ or blended classes? Well it’s a combination of online and offline activities that are all interlinked with one another with an aim as a teacher when we come to the face to face classroom activity I can spend greater time  with you each on uncovering and digging deeper into the learning activities. The pre-online activities will be content that you will need to listen, watch and contribute all the content will be housed on here. I will send out regular updates and key timings.
Below is what you will be learning over the next 4 weeks.

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Lecturer’s name: Kevin Ferry
Date of session:
July 12th

Course:
BA(Hons) Creative Advertising
Module name:
ADV310
Level:
3rd Year Students
Topic: IPA Diversity and Gender

Aims of flipped classroom:

A fully immersive online and offline learning experience in what the IPA does and it is championing diversity and gender equality within the advertising industry.To present what is considered ‘dry reading material in an engaging but informative way.

Flipped classroom learning outcomes:

By the end of this module you will be able to articulate, understand and explain the importance of what the IPA does. They will also be equipped with the knowledge of best practice on equality and diversity within the advertising industry once you begin your career in advertising and marketing.
Contact me kevinferry2003@yahoo.co.uk
Twitter @kevinferry
WhatsApp and Messenger 00 44 7583183597

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#2 Activity: 3 Women Leaders TEDX Videos

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#2 Activity: 3 Women Leaders TEDX Videos

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Here we have selected three women who have all spoken at TEDX events they are very different in style and personality, but they have one common goal, how do we get more women leaders and how do we close the gender pay-gap.
In this section we want you to view all three videos and while watching in your own time, make notes, do you agree or disagree with what they are saying? If you disagree why? What’s your thoughts? Also we would like you out of three choose the one women leader who you most relate too and why? Post on the discussion forum here and share your thoughts. You will also need to bring your notes and thoughts to the face to face classroom on the 12th July as we will be discussing in much further detail. This is part of your build to your in class activity for summative marking at the end of terrm.
https://youtu.be/18uDutylDa4
https://youtu.be/TFbv757kup4
https://youtu.be/BSRTZ_q4RX8

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#3 Podcast Interview With Gail Parmenter 

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#3 Podcast Interview With Gail Parmenter 

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Thank you to Gail in sharing her wisdom on gender equality

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After 25 years in the advertising industry, Gail is now a university lecturer and trainer. During her career she's worked on major brands at agencies including Saatchi & Saatchi, McCann, Ogilvy & Mather and Bates Dorland.

Gail founded Creative Training in 2013 and has worked with companies including Nestle, Diageo, Blue Cross and Zurich Insurance to name just a few. She specialises in teaching creative writing and thinking skills that help all types of businesses realise their creative potential.

Gail is also a leading voice in diversity and gender awareness and advises businesses own simplicity bias and connected issues. She also offers advice and guidance to clients and agencies looking to connect with women in new and interesting ways that avoid the usual stereotyping. She has an  MSc in Gender and International Relations from the University of Bristol where she looked at Nike's Girl Effect campaign and its manipulation of gender ideology.

Gail is a media commentator on many topics and has appeared on Radio4 Woman's Hour and the Today Programme several times speaking about advertising. She's also had articles published in industry and national press including The Drum, Campaign, The Telegraph, The Guradian and The Huffington Post. She's delivered a TED talk and spoken at conferences including Women of the World, TFM&A and Vision Bristol, and she's chaired the IPA Women at Work series of talks.