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Was Thinking about making a promo video of the google pixel, its a little late, but regardless its a very versatile device.

actually instead Im thinking of planning a promo for the new "Polaroid Original OneStep 2" It's a remake of the original OneStep created by Polaroid that was released September of last year, but hasn't really seen any promotion. Because the device has had a lot of changes from the original, I think a good comparison type video or promo displaying all the revisions included in the new device.

Group Ideas
1. Throw things at people
2. metal g-string
3. engraver using coat hanger
4. branding iron coat hanger
5. bottle opener coat hanger
6. coat hanger spit roast
7. 50 other uses for a coat hanger
8.  life hacks using a coat hanger
9. jewellery using a coat hanger
10. DIY coat hanger handcuffs
11. how to spice up the bedroom with a coat hanger
12. how to plant a tree
13. walking frame with a coat hanger.
14. how to catch friends with a lasso
15. how to fish using a coat hanger
16. torture device with a coat hanger
17. failed buzzfeed ideas
18. behind the feed (buzzfeed)
19. whats the buzz??
20. how to dress a barbie doll?
21. how to kys with a coat hanger
22. how to cook a great BBQ
23. coat hanger trailers
24. how to cook perfect ramen
25. how to sketch
26. how to UNI on a budget
27. how to use a mac for dummies
28. how to live
29. how to social
30. how to dress for men
31. how to dress for uni
32. how to glasses
33. life hacks for glasses
34. 50 other uses for glasses
35. how to read
36. advertisement for coat hanger magazine
37. hangerz adult magazine R18+
38. advertisement for budget jewellery
39. how to Harry Potter
40. how to meet girls
41. how to meet people
42. how to meet guys
43. how to fandom
44. how to tumblr
45. how to star wars
46. how to happy
47. how to live on a budget
48. how to doomsday prep
49. how to Netflix
50. fake facts
51. how to handle existentialism
52. how to, how to
53. why should i live?
54. why should i have a social life
55. my strange addiction: coat hanger addition
56. 50 reasons why netflix is good for you
57. how to pre- drink (the right way)
58. why does my mum yell at me when she cant hear my reply???????? (80's style)

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Throughout the week i've been thinking about all the different ideas that I could do for the promo, reconsidering what I had my mind set on in the first week.

So as of right now Im debating on whether i'm going to continue with the idea(s) that I had before or if I want to try a new idea from the list of group ideas that was created last week.

I like the idea of continuing on with what I had thought previously, its a practical idea that promotes something that interests me, on the other hand, these new ideas are more wacky and out of the box.

THE SQUARE IDEA
speaking of boxes, a thing i've been thinking about for a while has always been to do with the simplicity of squares and how stupid and absurd an ad for such a simple object would be. I think Edgar Wright and Thomas "Tomska" Ridgewell would be my biggest inspirations in terms of direction and story.

I believe there's so many things that I can use when it comes to a square/cube I want to make it catchy and memorable so I want to sound like a nursery rhyme or dr suess book

I.e. Put a square in your hair, Put a square on your chair. Feed the square to a bear, take good care of that square.

So in summary at the moment, my final idea is just 'Squares' Anything squares

THE PROMOTED MESSAGE
I want to promote the usage of Squares, the usefulness of squares, in an absurd 30 second comedy sketch. the message needs to be catchy, something like "think outside the box with square" "Square, simplify your life" "Don't spare, buy Square" this message would be promoted to a demographic of young adults most likely around the ages of 18 to 25, looking for devices to help with daily life but are ultimately useless.

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We're starting work on out sites, we're currently looking at the design, fitting the site to our desires.

INITIAL IDEA
For now my design is a monochromatic black and white theme, a minimalist design that represents what the cube stands for. the logo design follows this theme and fits right into the website, the black and white are also behind that Idea that somethings are just black and white, its just a cube, there's nothing behind it.

UPDATED IDEA
I believe taking on the same colour scheme as Google.

"There were a lot of different color iterations," Kedar says. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." A quote from the designer of the Google Logo in an interview with Wired.

I believe the colours have a connection with family, the joining of all primary colours creates a very harmonious mood, and for this product to be advertised to all audiences I believe this is the most effective way

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TREATMENT
The Video is a series of slow zoom shots of the cube in different scenarios with a nursery rhyme esc voice over, the voice over describes all the different uses the cube has and the video follows that, with many, vastly different scenarios. the video end with a pan shot of a man picking it up off a table and walking away with it with the text appearing on screen "Square; Think outside the box" a simple advertisement that caters to all demographics that is informative and tells a story of an item with infinite uses

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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The “Colour Family Drawing Test”: A Comparison between Children of “Harmonious” or “Very Conflictual Families”

WHAT
This paper is about the differences in children with Families who are "Harmonious" and Families who are "Very Conflictual"  the study took 120 children and examined how they drew their families with the classification between "Alarming and Serious" and "Reassuring and Playful" hues depicting their family types. The children were given 24 colour pencils, a black pencil and eraser to complete the task.

WHY
I used this source to determine what colour scheme would suit best for a product made for all ages, the conclusion was to go with something that created a very harmonious tone, the object needs to be something that looks playful and family orientated so to fit an all ages theme.

REF
Biasi, V. , Bonaiuto, P. & Levin, J. (2014). The “Colour Family Drawing Test”: A Comparison between Children of “Harmonious” or “Very Conflictual Families”. Psychology, 5, 2099-2108. doi: 10.4236/psych.2014.519212.

The Responsiveness of Autistic Children to the Predictability of Social and Nonsocial Toys'

WHAT
This paper follows the study of Autistic Children and their response to predictable and unpredictable toys, using this as an entry point of "Therapeutic Intervention" by focusing on creating highly structured, predictable environments for social play.

WHY
I Believe that I could make my product cater to the training of autistic children for young ages, the object is simple and can have many uses, its predictable and is able to calm a child down in situations of stress of a social situation. the paper states that although parents structure predictable sequences in early parent-infant play, other children are less predictable, this is where Square is used to calm any nerves.

REF
Ferrara, C. & Hill, S.D. J Autism Dev Disord (1980) 10: 51. https://doi.org/10.1007/BF02408432

The Effectiveness of Online Advertising: Consumer’s Perceptions of Ads on Facebook, Twitter and YouTube

WHAT
This is a study on the effect that online advertising has on consumers and the market, the study follows how markets can tap into online social media to advertise their products. using it as a new and more effective strategy considering the 78.1% of the american population (as of 2012) are online.

WHY
This is useful to help me understand the best ways to advertise my product online. through video of course but in that, what can I do to grab the most attention and draw in the most viewers. this work is 4 years old, its around the time that youtube advertising started to make start and so it is useful but not entirely up to date as advertisements have taking on many new forms on youtube and undergone a lot of different restructuring to obtain the most effective 30 second advertisements.

REF
Pikas, B. and Sorrentino, G., 2014. The effectiveness of online advertising: consumer's perceptions of ads on Facebook, Twitter and YouTube. The Journal of Applied Business and Economics, 16(4), p.70.

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YouTube. 2018. ANOTHER SONG FOR YOU - YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=xXSdE4sSV6Q. [Accessed 09 April 2018].

This Video is a small advertisement for TomSka's Mineturtle. a plush toy for kids that makes sounds.

The toy is advertised through a series of rhymes, quick paced music and sound effects, this is to grab the attention of the viewer immediately. I believe this is targeted at children 10 and up by its upbeat quick paced music and rhythmical comedy.

I intend for mine to be similar in aspects of the rhyming, but to change the speed and length of the video. I think his advertisement was effective but this is for one demographic, for it to be effective to all the video needs to be longer and more informative.

YouTube. 2018. Google Home: Show Off - YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=9I20frbeawg. [Accessed 09 April 2018].

a 30 second ad for Google's home assistant, the video is very simplistic. it primarily focuses on voice over to advertise the uses of the device, this is effective in that it acts like a way of subtly bragging to the viewer that it has a lot of "cool" features

I want mine to have some simplistic aspect to it, something that focuses the viewers attention only on the cube but provides enough visual and vocal information that you can understand everything that the cube can do.

YouTube. 2018. Apple Product Advertisement - YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=ZpUfqKU5EE4. [Accessed 09 April 2018].

This is Apples advertisement for the Iphone 7, its quick paced, to the point and interesting, it doesn't miss a beat and always keeps the viewer intrigued with a monochromatic theme, spitting words onto the screen one after the other

with some similarities like slow motion shots and a minimalist theme to the ad I want to differentiate it by removing the jumping words, I want it to have a steady pace thats easy to follow and intriguing, not so slow that its boring. the ad has to grab the viewers intention immediately