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Tailoring content- briefs
Thinking about what you want to put in and don’t want
What matters to the industry and what doesn’t

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Tailor it to their unique experiences, knowledges and perspectives

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People with real life experiences can help to bridge the gap between researchers and the wider community

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Are goals realistic, practical and attainable?

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audience have varying levels of understanding
recognizing the different dynamics/issues audiences may have (e.g. trauma)

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Including someone from the background of the problem/with experience of the problem into the research and communication of that research

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Using people with real life experience to bridge the gap between formal research and the application into practice
Can assist with tailored content

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Managing public expectations so that people are aware not all research will turn into practice

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Being clear on who it is for and why

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Know your audience, what is their background and education, what language and format should you present to them, what style will they respond to

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Working with multiple individuals, so that the power is more balanced between who is researched and who is researching

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making sure the timing is right for your presentation of ideas.

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language considerations, environment, distribution, data collection and dissemination

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Key stakeholder-invisible and visible
Complex relationships that have unequal power