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On Facebook Insights you are able to identify how many people, where and when they viewed your post(s), the age group of them etc. This can be useful when trying to target a specific audience.

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This is a useful video telling you how it all works!

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Facebook Insights 2016 Tutorial – Analyze Your Facebook Statistics For Optimal Facebook Marketing

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Facebook Insights 2016 Tutorial - Analyze Your Facebook Statistics For Optimal Facebook Marketing My website: http://smediahub.com/ Article on my website: http://smediahub.com/facebook-insights-2015-tutorial-analyze-your-facebook-statistics-for-optimal-facebook-marketing/ This video tutorial on Facebook Insights will teach you how to use the new reports. The layout saw five major changes.

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Your page must have more than 30 likes for Facebook Insights be available.

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People who have actively engaged with your content rather than passively interacting with it.

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The total number of people you can reach for free on Facebook or with paid advertisement. You are able to differentiate between organic and paid post reaches in order to identify where the majority of your post reaches are being seen.

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www.facebook.com