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Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Protector and Gamble, moves to standardize all facets of the industry.

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Cigarette makers and state attorneys general draft a $206 billion that curbs marketing and settles lawsuits to recover Medicaid costs.

Interpublic combine its Western International Media with Initiative Media in Paris to create world's largest media management shop with $10 billion in billings.

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Cordiant spins off Saatchi and Saatchi and Bates Worldwide in separate companies.

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Following crises within the organization, Saatchi and Saatchi re-emerge under under newly created Cordiant.

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In the largest account switch in history, IBM Corp, yanks its business scores of agencies worldwide and consolidates the entire account with O&M.

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WPP acquires thye Ogilvy Group for $864 million, the highest price paid for an agency.

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Saatchi and Saatchi merges Backer & Spielvogel with Bates to form Backer Spielvogel Bates.

Martin Sorrell sells more than $500 million worth of new shares in WPP group, allowing him to pay almost $600 million for JWT in the industries first hostile takeover

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Videotape recording makes prerecorded commercial possible.

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CBS becomes the largest advertising medium in the world.

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The Advertising Research Foundation is established

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Hewitt, Ogilvy, Benson & Mather is launched

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JWT becomes the first agency to surpass $100 million in billings

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Frederic Wakeman's "The Hucksters" is published and becomes a bestseller.

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Albert Lasker liquidates his stock in Lord & Thomas for $10 million.

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With 7,500 TV sets in NYC, NBC's WNBT begins telecasting July 1. The first TV spots, featuring a Bolova watch that ticks for 60 seconds, air as open- and close- time signals for the days schedule.

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Ted Bates leaves Benton & Bowles to start his own agency.

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Life publishes its first edition. It later becomes the first magazine to carry $100 million annually in advertising.

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Advertising age is launched in Chicago

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Goodrich Tires sponsors the first hour long show over a network of nine radio stations.

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Bozell &Jacobs opens in Omaha.

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Barton, Durstine and Osborn opens in New York.

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Saatchi & Saatchi buys Ted Bates Worldwide, becoming the world's largest agency holding company.

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Columbia Broadcasting System, a second major radio network, is launched.

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Standard oil, after being dissolved by the supreme Court, invites Harrison King McCann to form an agency to service its dispersed divisions. For the first time in history, P&G pays an outside agency, J. Walter Thompson Co., to launch Crisco its new vegetable shortening.

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Needleham Harper Worldwide, BBDO International, and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company.

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Gannett Co. launches USA Today

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The National Better Buisiness Bureau is organized

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MTV debuts with frenetic video images that changes the nature of commercials.

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Department store founder John Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. Powers

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The first convention of advertising agents is held in New York

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J. Walter Thompson Co. is the first agency to open an office in the U.K. Cambell Soup Co. Makes its first advertising buy.

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The American Newpaper Publishers Association is fromed

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Ted Turner creates CNN

Congress Removes FTC's power to stop unfair advertising.

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Procter & Gamble Co. begins advertising Ivory soap with an unprecedented budget of 11,000 $

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The Supreme Court grants advertising First Amendment protection

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Volney Palmer opens the first advertising agency in Philidelphia .

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Congress prohibits broadcasting advertisements of cigarettes

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Benjamin Franklin's General Magazine prints the first American magazine ads.

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Saatchi & Saatchi is established in London

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Wells, Rich, Greene is established. Mary Wells is the first women to head a major agency.

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NBC drops ban on comparative advertising. ABC and NBC don't follow suit until 1972.

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The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in Boston News-Letter.

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New Yorker and other magazines ban cigarettes ads after cigarettes are determined to be hazardous

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"The Pepsi Generation" kicks off cola wars.

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David Ogilvy publishes "Confessions of an Advertising man"

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Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think small" campaign for Volkswagen.

Papert, Koenig, Lois is launched. Becomes public in 1962.