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DEFINITION:                           "her smile was like the Mona Lisa" this quote means that her smile was beautiful. they used the Mona Lisa because the Mona Lisa is a very known painting.
EXAMPLE: https://www.bing.com/images/search?view=detailV2&ccid=rI28dPwo&id=2EC3882712B8D84E2950531DA0F554A5FB15D0A8&thid=OIP.rI28dPwoVKBkESnCxsHOLgAAAA&mediaurl=https%3a%2f%2flookaside.fbsbx.com%2flookaside%2fcrawler%2fmedia%2f%3fmedia_id%3d534421466618276&exph=503&expw=400&q=aLLUSION+ad&simid=608019736537075575&selectedIndex=71&cbir=sbi&ajaxhist=0

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analogy:                         DEFINITION:                   a comparison between two things for the purpose of clarification.

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analogy:                         DEFINITION:                   a comparison between two things for the purpose of clarification.

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EXPLANATION:
this ad is comparing humans needs to our car needs. its saying that things have changed and that now car needs are more important then are needs which would make the audience think.
EXAMPLE: https://www.bing.com/images/search?view=detailV2&ccid=PR707Co7&id=6F720B760DF4AA4FCDE2B7E2C09E4E259B0003CF&thid=OIP.PR707Co7zWHpB8UwhYfGKgHaF3&mediaurl=https%3a%2f%2fs-media-cache-ak0.pinimg.com%2f736x%2fcc%2fc8%2f3c%2fccc83c5f18623788c8b4995ea5dbbe83.jpg&exph=550&expw=694&q=analogy+ad&simid=607989229407766828&selectedIndex=7&cbir=sbi&ajaxhist=0

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rhetorical question:      DEFINITION:                  a question asked in order to create a dramatic effect, or make a point to get an answer. 

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rhetorical question:      DEFINITION:                  a question asked in order to create a dramatic effect, or make a point to get an answer. 

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EXPLANATION:
this ad is asking you how much cruelty you can swallow cause its telling you that animals get abused and your involved in it. it makes you think about the choices your making and trying to change your mind.
EXAMPLE: (wouldn't let me copy the URL!!)

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logos ad:              DEFINITION: the principle of of reason or judgement using facts/ true statements.

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logos ad:              DEFINITION: the principle of of reason or judgement using facts/ true statements.

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EXPLANATION:
ad tells us all the bad things that happen to you when you start smoking. its telling you real information and facts to make us think again about the choices were going to or have made.
EXAMPLE:
https://www.bing.com/images/search?view=detailV2&ccid=YxvaqnCt&id=560BC924E425DCE537CDE8BBDBCA2FB7A65A36ED&thid=OIP.YxvaqnCt-uAq6KjXb0u99gHaJQ&mediaurl=http%3A%2F%2F3.bp.blogspot.com%2F_tP2Zl4QXL7s%2FS4GQIvLt_KI%2FAAAAAAAAAEs%2FO9dtKgVpXog%2Fs400%2FAnti_Smoking_Ads_43.jpg&exph=400&expw=320&q=logos+ad&simid=608006752857948553&selectedindex=94&cbir=sbi&ajaxhist=0&vt=Default&eim=1,2,6

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ethos ad:                                  DEFINITION:               ethos means its beliefs and aspirations.

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ethos ad:                                  DEFINITION:               ethos means its beliefs and aspirations.

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EXPLANATION:
this ad has Kobe Bryan who is a famous basketball player and it says "try it.. it worked for Kobe." its saying that vitamin water will help you be more active.
EXAMPLE:
https://www.bing.com/images/search?q=ethos%20ad&qs=n&form=QBIRMH&sp=-1&pq=ethos%20ad&sc=8-8&sk=&cvid=7EB6326C9A4F4C87B912B7074F5695F5

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pathos ad:    DEFINITION:  the quality that evokes sadness or pity.

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pathos ad:    DEFINITION:  the quality that evokes sadness or pity.

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EXPLANATION:  this ad is pathos because its showing you that smoking will give emphysema and this will try and persuade people to stop smoking.
EXAMPLE: https://www.bing.com/images/search?view=detailV2&ccid=fgfZ5K7K&id=1B85F10D3C54070797BB6E9400155CD8CBAAA268&thid=OIP.fgfZ5K7KjCSfradn3f0rRgHaJG&mediaurl=https%3a%2f%2fs-media-cache-ak0.pinimg.com%2f736x%2fd1%2fc0%2f12%2fd1c0125359f187eecadb622b181e443d.jpg&exph=904&expw=736&q=pathos+ad&simid=608043715348663862&selectedIndex=62&ajaxhist=0

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Is the use of a word referring to or replacing a word used earlier in a sentence, to avoid repetition.

Ex: "A Tale of Two Cites" by Charles Dickens “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.”
http://literarydevices.net/anaphora/

My Ex: I like it and so do they.

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Is exaggerated statements or claims not meant to be taken literally.

Ex: From Joseph Conrad's novel "The Heart of Darkness".. "I had to wait in the station for ten days-an eternity.”

http://literarydevices.net/hyperbole/

My Ex: "She's as fat as a whale"

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Figure of speech that makes a comparison, showing similarities between two things. Draws resemblance with the help of the words "like" or "as".

Ex: Story Lolita written by Vladimir Nabokov  "Elderly American ladies leaning on their canes listed towards me like the towers of Pisa."

http://literarydevices.net/simile/

My Ex: You're as stupid as a box of rocks.

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The choice and use of words and phrases in speech or writing.
Ex:
"You just hold your head high and keep those fists down. No matter what anybody says to you, don’t you let ’em get your goat. Try fighting with your head for a change".
(To Kill a Mockingbird by Harper Lee)
http://www.literarydevices.com/diction/
My Ex:
The man picked was picking flowers vs. the man slashed at the stalks.

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A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.
Ex:
ROMEO: But, soft! what light through yonder window breaks?
It is the east, and Juliet is the sun.

(Romeo and Juliet by William Shakespeare)
http://www.literarydevices.com/metaphor/
My Ex:
The wind was a hand leading the leaves in an autumn dance

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The occur of the same letter or sound at the beginning of adjacent or closely connected words.

Ex: Maya Angelou's I Know Why the Caged Bird Sings.. "up the aisle, the moans and screams merged with the sickening smell of woolen black clothes worn in summer weather and green leaves wilting over yellow flowers"
http://literarydevices.net/alliteration/
My Ex: Jamie juggled juice boxes around James.

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The general character or attitude of a place, piece of writing, situation, etc.
Ex: The tone is calm and peaceful.
"It was very late and everyone had left the cafe except an old man who sat in the shadow the leaves of the tree made against the electric light. In the day time the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference.
(Hemingway’s A Clean, Well-Lighted Place )
http://examples.yourdictionary.com/examples-of-tone-in-a-story.html
My Ex:
Friend 1: I cant make it to the event this evening. I'm sorry.
Friend 2: Wow! that's awesome.
The tone is suggesting sarcasm in friend 2's response

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A passing or casual reference: an incidental mention of something, either directly or by implication.
My Ex: He always seemed indestructible to everyone, but his kid was his Achilles' heel.
- Achilles' heel refers to his weakness.
Example in Literature:
“All night the dread less Angel unpursu’d
Through Heav’ns wide Champain held his way, till Morn,
Wak’t by the circling Hours, with rosie hand
Unbarr’d the gates of Light. There is a Cave
Within the Mount of God, fast by his Throne” - Milton's "Paradise Lost"

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Figure of speech that consists of the name of one object or concept for that of another to which is related, but is not physically connected to.
My Ex: In a matter of urgency, the crown had to be taken to a secret panic room in fear of danger.
- Crown refers to the king or queen that rules over a country.
Example in Literature: “I’m mighty glad Georgia waited till after Christmas before it secedes or it would have ruined the Christmas parties.”  - "Gone With the Wind", Margaret Mitchell

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Definition: The rhetorical repetition of the last word or words of one phrase or sentence at the beginning of the next.
Ex: “For Lycidas is dead, dead ere his prime,
Young Lycidas and hath not left his peer.” http://literarydevices.net/anadiplosis/
My Ex: I remember in the morning I had homework but I didn't do the homework, I never do the homework.

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The use of a number of conjunctions in close succession.
My Ex: The father and his daughter both played around the park, but the father could not swing or slide and the daughter could not climb on the monkey bars but they both had fun.
Example in Literature:
Maya Angelou, "I Know Why the Caged Bird Sings"
“Let the whitefolks have their money and power and segregation and sarcasm and big houses and schools and lawns like carpets, and books, and mostly–mostly–let them have their whiteness.”

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yea and i have found my calling and it is pals

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Definition:
the attribution of a personal nature or human characteristics to something nonhuman, or the representation of an abstract quality in human form.
Ex: The first rays of morning tiptoed through the meadow. http://examples.yourdictionary.com/examples-of-personification.html

My Ex: The stars danced the tango across the milky way.

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A figure of speech in which a part is meant to represent the whole or vise versa.  In synecdoche, the part that is used to represent the whole is actually a part of the whole.
Ex:

“Prepar’d to scrub the entry and the stairs.
The youth with broomy stumps began to trace.”
(Jonathan Swift in The Description of the Morning)
http://literarydevices.net/synecdoche/
My Ex:
At the Olympics, people could say the United states won the gold medal. This is referring to the team, not the country as a whole.

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Definition: Also known as a conceit or sustained metaphor, is when an author exploits a single metaphor or analogy at length through multiple linked vehicles, tenors, and grounds throughout a poem or story. Tenor is the subject of the metaphor, vehicle is the image or subject that carries the weight of the comparison, and ground is the shared proprieties of the two compared subjects.
Ex: "Bobby Holloway says my imagination is a three-hundred-ring circus. Currently I was in ring two hundred and ninety-nine, with elephants dancing and clowns cartwheeling and tigers leaping through rings of fire. The time had come to step back, leave the main tent, go buy some popcorn and a Coke, bliss out, cool down." http://grammar.about.com/od/e/g/extmetterm.htm
(Dean Koontz, Seize the Night. Bantam, 1999)
My Ex:  The Fog comes upon like a cat. It sits looking over the city, silently stalking.  It assess the situation before deciding to pounce onto its helpless victim.
Video: https://www.youtube.com/watch?v=y1FR5sUWu3Y