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Value Adding
The Virgin Group, as a corporate parent does value to its business.

Understanding of institutionalised Markets
Virgin’s management team have done well in identifying complacency in the market. It is this expertise/experience coupled with the strategy to offer more for less that has help the Group plough through complacent business industries.

Virgin brand name to overcome barriers to entry
The Virgin brand name is a consumer’s champion and as mentioned previously is a much respected brand with the British public.

Limiting Risk in joint Ventures
Any company, corporation or organisation in a joint venture with the Virgin Group has the benefit of limiting its risk in the market place. This reiterates the point made in the last paragraph.

Management are not restricted
A flat management structure helps encourage innovation; provides flexibility and promotes the values of shared ownership and responsibility.

Innovation
Virgin’s senior staff consists of individuals with successful careers. The Group acquires like-minded partners in ventures who match their ability to innovate and differentiate.

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like father like son

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Start with a great product

Start high and work your way down

Turn auto industry strengths into weaknesses

Create a new multi-channel model

Build the community & focus on the experience

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"The main objectives of your marketing strategy must ensure that the product must fulfill the customers demand as well as maintain a long relationship with those clients.

First and foremost, the main objectives of the market strategy must be to recognize whether target clients are pleased with the service and products provided by the company.

Once you have developed and implemented the marketing technique, try to recognize the feedback or comment of your clients and if some changes or development is needed, apply it for the best customer satisfaction.

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Nicky the shredded Maartenzs is a fine specimen and finer case study.