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The original Starbucks logo was the image of a “twin-tailed mermaid”, aka a siren. In Greek mythology, sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Island5. The logo was used by the original Starbucks founders to lure coffee lovers from everywhere, both offline platforms and online websites.

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When the Athenians won the Battle of Marathon, a man called Pheidippides was tasked with delivering the message to the capital. He had no horse or cart, so he ran the full 26.2 miles from Marathon to Athens. Marathons (26.2-mile runs)  are now done for exercise, but all marathon runners should know the event’s history!

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 The Versace logo is based on the Greek mythological god, Medusa. The Head of a woman with living venomous snakes instead of hair. She has the power to petrify anyone who looked at her. From the tales, whoever fell in love with Medusa, cannot run away from her. This story is also the message of Versace. When Versace chose this logo, they wanted to build an iconic brand with a strong dominance on the global stage. 

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Jeff Bezos, the founder of Amazon, chose the name because the Amazon is the largest river in the world and it could function as a symbol of the company’s wide selection of books. That being said, the river got its name from Greek mythology. The Amazons were a race of women warriors known for their fierceness in battle.

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Dove was named after the goddess of beauty and love, Aphrodite.  The firm branded the soap as a dove because it is the symbol of Aphrodite, sending the message to the audience that by using this soap, you will have younger-looking and smoother skin. 

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The idea of the “swoosh” was derived from the wings of the Greek victory goddess named Nike. It inspires the warriors of Greek as it provides enormous and great power. Nike chose this name for their brand because it is the same name as the Greek goddess of victory. The brand name of the company and its logo are both perfect for its products as it sends out the message of victory and moving forward in people’s lives through sports.

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Every fourth year between 776 B.C.E. and 395 C.E., the Olympic Games, held in honor of the god Zeus, the supreme god of Greek mythology, attracted people from across Greece.  The Olympic Games are still held every four years to this day, in tribute to their ancient origins.

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Ajax was one tough soldier in Greek Mythology. He was the grandson of Zeus, and he never needed any help from the Gods when he was in battle. Ajax the cleanser is supposedly “stronger than dirt”. So, it makes sense that the Proctor and Gamble Company would name this product after a
tough Greek fighter.

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The Greek God of the Sea, Poseidon, is known for carrying around his three-pointed trident. The American Chicle company developed the first sugar-free gum that had three enzymes in it, and supposedly fought off cavities. So, they used this reference back to the trident because it had three points and it was used for battle. 

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Venus razors are an allusion to the Greek god Aphrodite, as her roman name is Venus. The brand uses this name because  Venus (Aphrodite) is the god of love and beauty. The Venus razor is entitling that if you use this razor you will be as pretty as the goddess herself. 