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1. Analysis - Aim / Objectives of your campaign, customer research (Who are you selling to) Plan and Targets.

2. Development - Setting up your eTools - Social Media, Website, Email Marketing, etc Logo, Slogan, Colour Scheme, Images, Video Online Content Created.

3. Implementation - Run your campaign and adjust as required to encourage more engagement with your customers.

4. Control / Monitor - Monitor your campaign and look at how your campaign went through your analytics, feedback from customers, reviews, likes, shares etc. Show how you manage your CRM -Customer Relationship Management. Build trust.

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A Digital Marketing Campaign uses online media to engage and attract customers to buy the promoted products or services.
Do you see Instagram ads on your newsfeed? Do you follow brands on Instagram to see what they will release next? You see digital marketing campaigns every day.

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Surveys / Questionnaires - Microsoft Forms
Interview's
Observations

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Personalised fictional character created to represent a potential customer that may use our product/service.
Persona's represent the similarities of consumer groups or segments.

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Portfolio of work 50%:

Quiz

Flyers

Quiz

Blog

Report

Project 50% - Digital Marketing Campaign

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Who are you selling to? (Potential Customer)
Customer Research - Country, ages, gender, Devices used, how long do they spend on your website / social media etc
Types of target market - Kids, teenagers, adults, over 65, also college students, employed, retired etc. Ethnic Minority groups, Behaviours, buyers, Job types, titles (Managers/CEOs).

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Websites
Social Media (Facebook, Video, Instagram, TikTok)
Email - Mailing Lists
Apps - Just Eat, Taxi Apps

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TV
Radio
Newspapers
Billboards
Flyers
Posters

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1. Product

2. Price

3. Place

4. Promotion

People - Customer Service
Process - the process of buying a product/service
Physical Environment - different types of shop environments.

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Travel
Coffee
Eating out
Fitness
E-Scooters
Food Trucks
Online Card Reader Payments
Influencers Online Business
Drop shipping
Wellness / Beauty
Climate Change - Sustainability
Depop - selling online
Facebook / Instagram online market place.
Veganism
Online Shipping
TikTok
Online Education (Zoom / Teams) - Saves money & people's time commuting (Remote offices).

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Technology - Streaming Services Netflix
X-Box, Playstation, Zoom/Teams.
Kitchen Appliances - Baking at home
Takeaways - Eating in / Drinks
Fitness - Home gym equipment / classes online
Shopping - Online