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I have selected a mixture of warm and cool tone colours to feature in my video. These colours give off a fresh feeling and warm and fun atmosphere to the video which I would like to display.

I will use these colours through to environment and the focus of the products i show.

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I have chosen the font Century Gothic as it is easy and clear to read. It also has that minimalistic and aesthetic feel that fits with the target audience well. It also fits the topic as it is simple and calm so isn't distracting in the video and doesn't change the audiences emotions.

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I want the audience to feel compelled to take part in supporting local businesses so therefore want the tone to be welcoming, calm and warm.

I want them to feel happy and peaceful, like the environment is something they would like to be a part of.

I will do this through the music in the background of the video and the colours used.

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This film will highlight the different brands and products you can buy locally and the positive effect.

The music running in the back of the film will be recorded live at the markets, featuring the artists performing.

The film will start with a shot of the front of the Gillies Market, then move to slowing panning around giving an arial view of the markets.

It will then go into close ups of certain products and people, with happy expressions, including the live music act.

It will then move to the Farmers Market, giving an overview shot of the market. Then moving to products, highlighting the aesthetic and beauty of the products.

There will then be an end slate with text saying "support your local", then fading to black.

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Attention
I am going to catch the target audiences attention by creating a visually pleasing and persuasive image. I will use the emotion of local interest and targeting wanting to help those struggling, making them chose local businesses over mass production and big brand names.

Interest
I will be targeting young adults interests and aesthetics including advertising popular markets from Adelaide and other local businesses I think fit the theme. These will include food and drinks, but also products that are specific to this group.

Desire
I will be convincing the audience to support local businesses by using visually pleasing framing and creating an emotion and desire behind the video. It will be more aesthetic rather than contain a storyline or humour, focusing on the products and their makers.

Action
After the message i want to audience to go and attend markets and make an effort to seek out local businesses instead of going mainstream or support large global brands. I want them to research how they can be more locally supportive and make them aware of the benefits it has on the economy.

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The message I am going to promote in my video is the importance of supporting and sharing local business in relation to the community effect.

My video will be targeting a younger audience than the previous video examples I watched and targeting their interests and aesthetic.

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This week we started coding our website. I found it easier than I though I would as I don't tend to be amazing with technology but I am excited to make the template my own.

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This ad by the town of the blue mountains demonstrates the affect of the global pandemic affecting local business and how as a local community you can still support them whilst being safe and the positives this has.

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Support Local Businesses - The Blue Mountains

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This Koala TV commercial highlights the aspect of local community faces and personal stories within their advert, making people see the faces behind the business and not just their product seeing the real people.

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Koala TV commercial - Support your local

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This Google ad for helping small businesses shows they provide everything you could need and can be chosen over big brand names, helping those locally.

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Helping small businesses: Return of the Macks

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Identify and profile your target audience

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Identify and profile your target audience

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My target audience is those local to the metropolitan South Australia area, both females and males primarily aged from late-teens to mid whom have an interest in environmental sustainability and supporting locally.

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I wish to promote the message of the importance of supporting local business especially as a society coming out of the Coronavirus pandemic where businesses struggled greatly.

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Craven, M., Liu, L., Mysore, M. and Wilson, M., 2020. COVID-19: Implications for business. McKinsey & Company, pp.1-8.

This source explored the way the COVID-19 pandemic affected businesses by explaining the delayed demand of community products and goods. The source was useful as it highlighted the implications of the virus and what it means for the economy but also what needs to be done to improve it for the future. From this source I was able to identify the importance of community and how supporting them through the pandemic and coming out of it is helpful.

Brown, C. and Miller, S., 2008. The impacts of local markets: a review of research on farmers markets and community supported agriculture (CSA). American journal of agricultural economics, 90(5), pp.1298-1302.

This source explained local markets and the positive economic impacts is has for local businesses. The source was useful as it demonstrated the use of markets as a way to gain community involvement and other local businesses. From this source I was able to identify how businesses are connected and the success of one actually is positive for others, also the advantages of local markets.

Shuman, M.H., 2007. The small-mart revolution: How local businesses are beating the global competition. Berrett-Koehler Publishers, pp. 95-116

This source explained how local business are gaining populating and are rising the community economy. The source was useful as it explained how it is beneficial to shop with local businesses rather than big, global brands. From this source I was able to identify more advantages with local businesses and the positive effects they have on the community.

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First 5 Seconds
- grab the consumers attention
- something memorable
- brand placement
- create interest
- suspenseful

Strategies
- music (relevant music)
- popular influencers or celebrities
- relatable to interests
- ask questions, keep them watching to find out more
- tone choice

Last 5 Seconds
- reinforce brand and message
- make sure the audience remembers
- motive for audience to explore
- call to action

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1.     Mental health awareness

2.     New app for mental health

3.     Event for self-care

4.     Self-care products

5.     Messages on your phone that send positive affirmations

6.     Mindfulness

7.     New music related to what you listen to

8.     News targeted at teens

9.     New nightclub

10.  Make at home cocktail

11.  Monthly drink subscription

12.  App to decide where to eat

13.  Eating locally

14.  Platform to share photography

15.  Photography exhibition

16.  App to find people to do something with

17.  New music festival

18.  New band/music artist

19.  Subscription to a different concert each month

20.  Drink driving

21.  Drug driving

22.  Travelling locally

23.  Supporting local businesses

24.  New mobile device

25.  Astrology app

26.  Cat tracker

27.  Cat identifier

28.  Stray cat awareness

29.  Adopting not shopping for animals

30.  Breeding issues

31.  Drink bottle that reminds you to drink

32.  Film photography

33.  Nature conservation

34.  Single use plastics

35.  Ocean conservation

36.  Funding to the arts

37.  Promoting the arts

38.  Theatre companies

39.  Electric cars

40.  Dating sites

41.  Being cat-fished

42.  Veganism

43.  Holiday destinations

44.  Cancel culture

45.  Plants

46.  High-vis shoes

47.  Teeth whitening strips

48.  Fashion brand

49.  Fast fashion

50.  Donating clothes

51.  Calming tea

52.  Recycling

53.  Self-image

54.  Cooking show

55.  Recycling/ vintage shopping

56.  New jewellery line

57.  Jewellery subscription

58.  Star tracker

59.  Movie review/suggestion app

60.  Female empowerment

61.  Breaking stereotypes

62.  Clothes trading website

63.  Ghost tour

64.  Global warming

65.  Robot

66.  Camping trip

67.  A cruise

68.  Road trip

69.  Sporting team

70.  Lighting services

71.  Gin tasting

72.  Wine masterclass

73.  Deaf awareness

74.  Medical marijuana

75.  Guitar lessons

76.  Homeless community

77.  Drug abuse

78.  Dementia awareness

79.  Live music performances

80.  Band album release

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After hearing about this course and the tasks, I am excited to complete it. I like creative thinking and production and think I will enjoy it. I am slightly worried coding the website as it tends to initially take me a while to understand a learn new digital software but I am excited for making the video.