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1a M&S : clear sections and seasonal displays near the enterance.

1b John lewis: working gadgets and seasonal shop widows.

1c all of the three stores we visited have wide aisles, lifts and automatic doors.

1d John Lewis because of the interactive displays and high quality products

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ABDULLAH ALFAYEZ

MOHAMMED ALSAADI

MOHANAD ALSHANFARI

SAUD ALDOSARI

AHMAD ALHARTHI

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a)- Demonstrations, workshops, or personal shopper services.

-John Lewis Partnership card offers and benefits.

-Seasonal sales: Christmas, January sales, etc.

b)Increase sales, attract new customers, build loyalty, and create a positive brand image.

c) Billboards or posters

d) John Lewis ads often blend both. They inform about products but also aim to create an emotional connection with the brand (think of their Christmas ads).

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2A) Types of Pricing Strategies

Premium Pricing – Higher prices for quality or branded items (e.g., Finest range).

Promotional Pricing – Discounts like "Buy One Get One Free" or special offers.

Psychological Pricing – Prices ending in .99 to seem cheaper (e.g., £4.99).

Everyday Low Pricing – Consistently low prices on basic items.

Loyalty Discounts – Clubcard prices for members only.

2B)Do These Fit?

M&S: Premium pricing fits their focus on quality. Promotions attract more buyers.

John Lewis: Premium and bundle pricing match their high-quality products.

Tesco: Everyday low prices and promotions fit their goal of being affordable for everyday shopping.