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Trademarks are generally protected through registration, following an application filed with the national or regional intellectual property (IP) office. In some countries, trademark rights are also available through use.

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Pepsi-Cola Company of Canada, Ltd v. The Coca-Cola Company of Canada, Ltd.

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Pepsi-Cola Company of Canada, Ltd v. The Coca-Cola Company of Canada, Ltd.

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Pepsi-Cola Company of Canada, Ltd v. The Coca-Cola Company of Canada, Ltd. - SCC Cases

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This page contains a form to search the Supreme Court of Canada case information database. You can search by the SCC 5-digit case number, by name or word in the style of cause, or by file number from the appeal court.

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Coca-Cola: ensuring that it’s always the real thing

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Coca-Cola: ensuring that it’s always the real thing

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it’s always the real thing

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The Secret Behind Coca-Cola’s Iconic Brand: A Look at its Intellectual Property

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The Secret Behind Coca-Cola’s Iconic Brand: A Look at its Intellectual Property

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The Secret Behind Coca-Cola’s Iconic Brand: A Look at its Intellectual Property - Lawmitra

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The Secret Behind Coca-Cola’s Iconic Brand: A Look at its Intellectual Property. Discover the secrets behind Coca-Cola’s iconic brand identity and how it’s protected through a range of intellectual property rights. From the company’s trademarked logo and packaging design to its closely-guarded formula and trade secrets, this post provides an in-depth look at the various intellectual property protections that have helped Coca-Cola become one of the world’s most valuable and recognizable brands.

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The TRIPS Agreement is Annex 1C of the Marrakesh Agreement Establishing the World Trade Organization, signed in Marrakesh, Morocco on 15 April 1994.

The TRIPS Agreement was amended through the Protocol of 6 December 2005 that entered into force on 23 January 2017. The amendment inserted a new Article 31 bis into the Agreement as well as an Annex and Appendix. These provide the legal basis for WTO members to grant special compulsory licences exclusively for the production and export of affordable generic medicines to other members that cannot domestically produce the needed medicines in sufficient quantities for their patients.

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WTO | intellectual property (TRIPS) - agreement text - contents

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The TRIPS Agreement is Annex 1C of the Marrakesh Agreement Establishing the World Trade Organization, signed in Marrakesh, Morocco on 15 April 1994. The TRIPS Agreement was amended through the Protocol of 6 December 2005 that entered into force on 23 January 2017.

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On the USPTO website, Coca-Cola serves as an example of a trademark.

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On the USPTO website, Coca-Cola serves as an example of a trademark.

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Almost anything can be a trademark if it indicates the source of your goods and services. It could be a word, slogan, design, or combination of these. It could even be a sound, a scent, or a color.

Some registered trademarks you may recognize include:

for "automobiles."

for "hot pizza pies."

for Target's "retail department store services."

Trademark formats

You can apply to register your trademark in standard character format or special form format. The format you choose will affect the scope of protection for your trademark registration. For example, The Coca-Cola Company has registered its Coca-Cola trademark in both standard character format and special form formats, such as:

Coca-Cola

Here the trademark is registered in standard character format. This format provides the broadest protection because it protects the words themselves and is not limited to a particular font style, size, or color.

Here the trademark is registered in special form format, where the stylized lettering is a significant part of what's protected.

Coca-Cola also registered this trademark in special form format. It includes both the stylized wording and wavy lines underneath.

This registered trademark in special form format shows the same stylized wording, but it appears on their distinctively shaped contour bottle. The design of the bottle is part of what's protected.

Because color wasn't claimed as a feature of any of the above trademarks, Coca-Cola can use their trademarks in any color.

Standard character format

Most trademarks are registered in  standard character format. This format protects words, letters, numbers, or a combination of those without any limitation to a specific font style, size, color, or design. Basically, you're getting protection for the words themselves, regardless of how they're displayed, like with the registered word Coca-Cola.

Some other standard character format examples include:

Under Armour

Twitter

It's finger lickin' good!

Just do it

America runs on Dunkin'

Special form format

Trademarks registered in special form format protect trademarks that are  stylized , have designs or logos, or are in color. Trademark owners typically register in special form format when the stylization and design is an important part of the trademark. With this format, you're getting protection specifically for the way the trademark looks.

The McDonald's golden arches design is an example of a registered trademark in special form format.

The company Nike registered this trademark in special form format, combining the stylized word Nike with their swoosh logo.

The format of the trademark you apply to register affects your application filing requirements. Learn more about the two different formats of trademarks and their  filing requirements.

Trademarks with their specific goods or services

As shown above, trademark owners can register their trademarks in different formats. Here are some additional examples highlighting how a company might register a single trademark in both standard character format and special form format.

Head & Shoulders

The Head & Shoulders trademark is owned by the Proctor & Gamble Company.

Head & Shoulders

The trademark is registered in standard character format for "hair shampoo."

The trademark is registered in special form format for "medicated hair care preparations."

Google

The Google trademark is owned by Google LLC.

Google

The trademark is registered in standard character format for many goods and services including "software for accessing and searching online databases and websites," "technical consulting services in the field of archiving of data for others in the nature of historical records and documents," and "computer services, namely, creating cloud-based indexes of information."

The trademark is registered in special form format for goods and services like "computer hardware" and "bill payment services."

Facebook

DISCLAIMER: References to particular trademarks, service marks, certification marks, products, services, companies, or organizations appearing on this page are for illustrative and educational purposes only and do not constitute or imply endorsement by the U.S. government, the U.S. Department of Commerce, the U.S. Patent and Trademark Office, or any other federal agency.

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Almost anything can be a trademark if it indicates the source of your goods and services - a word, slogan, design, or even a sound, a scent, or a color.

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'Trademarks' and what they protect RE: question 5 @Qingyu

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'Trademarks' and what they protect RE: question 5 @Qingyu

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A trade mark is a type of intellectual property used to protect a brand. Learn how to stand out from your competitors.

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'patent' and 'design rights' as defined by IP Australia

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'patent' and 'design rights' as defined by IP Australia

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Step through the process of applying for a design right online.

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I found this really helpful as someone new to IP

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I found this really helpful as someone new to IP

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Coca-Cola Bottle Patented - Decades TV Network

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Detailed history of the Coca Cola bottle patent and the changes it underwent. Some good graphics to use too.

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The History of the Coca-Cola Contour Bottle - News & Articles

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One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Check out this story and more news from The Coca-Cola Company.

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Some examples of competitors at the time before The Bottle: Ameri-Cola, Café de Ola, Co-Cola, Koka-Nola, Loco-Kola, Cola-Coke

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The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world.

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This is a detailed biography of Coca-Cola. There might be some useful information in it.

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I think this short article might be useful because it uses coca-cola as example to explain some basic concepts in IP law.