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When i was given the briefing for this project i was very happy about the brand i was given. i didn't really know much about the Southbank other knowing some artist that have performed there but was still excited.

I didn't appreciate the fact that we couldn't change the logos type i found this quite limiting but with most disappointments I had to leave it and move on.

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I did this to get an overall understanding of what the Southbank centre is I haven't been there prior to this project so also visiting the centre really helped with my understanding since I was able to talk to workers there which also gave me more information that further informed my creative process.

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Both of the competitors have similarities to each other as well as to the Southbank centre however I believe that the Southbank centre brings a creative uniqueness that the others don't. The Southbank varied experiences allow it to stand out because of its expansive past and optimistic future.

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After doing my research i found out that this rendition of the Southbank centre logo is very new only being made in June 2017. They had switched to a more of a vibrant colour palette that i like, making the yellow steps a low level land mark in the city which is why i decided to keep the colours the same.

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these are the first round of logo sketches i did for my brand. I wanted to focus on the yellow stairs and its shapes so i did a rough drawing of it and began to deconstruct it and highlight shapes and patterns i saw within the stairs.

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As i continued to deconstruct the staircase i found two shapes that i grew fond of so i decided to use them as the bases of my logo design. I began to use the research i did to help me make the logo, i decided to go for the approach of art being apart of our DNA which is why i tried to turn the shapes into a double helix type of shape while still trying to retain the blocky shape exterior of the Southbank centre. I made multiple different renditions of the DNA style but also went back to the traditional stack that the staircase has and switching it around snd seeing what made sense.

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I then began to emphasise certain parts of the shape with curves and elongating certain parts of it to give it more of an abstract feel, i even went back to the Southbank's original logo and deconstructed the different shapes i saw in the type.

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After having discussions with Sunita she advised me to focus more on the idea and insight I gave my brand which revolved around the building blocks of creativity, was more of a hands-on experience which lead me to move away from flowing shapes and pulled me towards more rigid vertices and industrial shapes.

In addition to that, I saw the phrase "building blocks" suggest that they are entities that can exist individually but create something when added together which is why it started to use the shapes to make different

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Once I added the sketches to illustrator I then began to recreate the shapes so that I could further edit and play around with them.

I felt like illustrator gave me more freedom when it came to visualising what I wanted because my drawing skills aren't so strong

keeping the idea of building blocks in mind I began to use the shapes to make different variations and I took a liking to the man I made using the shapes after tidying him up I decided I wanted that to be my logo.

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Banky represents The coming together of everyone each limb is a different shape which connotes the different styles and experiences we all bring to the world and what the Southbank Centre whats to showcase giving the invisible visibility, the silent voice and the opportunity to experience art from other viewpoints.

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Postcards are a tangible way to preserve memories because they are physical objects that can be kept and viewed at a later time. They also often feature pictures or illustrations of a specific place or event, providing visual cues which is why i thought it would be a perfect way for people that go to events in the Southbank to take the memory home with them.

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A good website home page is important because it serves as the first impression for visitors and sets the tone for the rest of the website. It should be easy to navigate, visually appealing, and clearly communicate the purpose and goals of the website.

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A good poster is important because it serves as a visual representation of a message, product or event which is why wanted to have the promotional posters to have an abstract artistic feel making sure i stay within the Southbanks themes

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There are many different types of animation, each with their own unique characteristics and techniques. Some examples include:

2D animation: This type of animation uses flat, two-dimensional images to create the illusion of movement. It is often used in traditional animation, such as in hand-drawn cartoons, and can be created using techniques such as hand-drawing, cel animation, or digital animation software.

3D animation: This type of animation uses computer-generated, three-dimensional images to create the illusion of movement. It is often used in films, video games, and other digital media, and can be created using software such as Maya, 3DS Max, and Blender.

Stop-motion animation: This type of animation uses physical objects, such as puppets or clay figures, that are moved incrementally and photographed to create the illusion of movement. It is often used in films and commercials, and can be created using techniques such as claymation, cutout animation, and object animation.

Motion graphics: This type of animation combines animation techniques with graphic design to create animated graphics, typography, and visual effects. It is often used in video production, advertising, and digital media, and can be created using software such as After Effects, Adobe Premiere Pro, and Apple Motion.

Interactive animation: This type of animation allows the audience to interact with the animation and make choices that affect the outcome. It's often used in video games and digital media, and can be created using software such as Unity, Construct, and GameMaker Studio.

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It is important to do research about animation styles because different animation styles can be used to achieve different effects, communicate different messages, and appeal to different audiences. Understanding the characteristics and best practices of different animation styles can help animators and animators teams to make informed choices about the style and techniques they use when creating animation.

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this was my final gif design. I wanted to keep and abstract theme throughout this project. compared to the other one i centred it mainly around the logo and the colour scheme i had chosen.

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This is the first gif that i made, i thought it was ok but i didn't feel like it. it didn't match my designates secondary type, but i did like the wave effect i did to it giving off a slight optical illusion.

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GIFs (short for Graphics Interchange Format) are animated image files that are widely used on the internet for a variety of purposes, such as expressing emotions, telling a story, or providing a step-by-step demonstration. Research on GIFs has primarily focused on their use in social media and communication, as well as their potential uses in education and marketing. Studies have shown that GIFs can increase engagement and retention of information, but they can also be distracting and disruptive in certain contexts. Additionally, research has also been done on the creation and optimization of GIFs for improved visual quality and reduced file size.

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Overall, redesigning the Southbank Centre's logo and brand identity was a challenging but exciting project. I was able to use my knowledge of design principles and branding to create a new visual identity that effectively represents the Southbank Centre's mission and values. I was particularly pleased with the way I was able to modernize the logo while still maintaining its recognition and connection to the past.

However, there are a few things that I would do differently if I were to undertake this project again. For example, I would have liked to spend more time researching the history and current perception of the Southbank Centre, in order to better understand how to position the brand and to make sure that the new design aligns with these values. Additionally, I would have liked to test the new design with a focus group of potential users to gather more feedback and insights.

Overall, this project has helped me to improve my skills in branding and logo design, and has given me a better understanding of the importance of considering the history and values of a brand when creating a new visual identity. Additionally, it has also given me the opportunity to practice working with clients, and to learn how to effectively communicate and present design concepts.

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When we first started working on sight and sound we were given pointers to relate to our own ideas of what we wanted out video to look like.

This helped me to really understand what stylistic path i wanted to go down in terms of aesthetic of the video and the meaning behind it.

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We also created mind maps for this as well where we were given free rein into the intricate details we wanted to include in our videos.

I don't really like mind mapping because it makes me feel as if i don't have enough ideas because i don't fill up the whole page but i did leave this lesson with a good understanding of what i wanted to portray.

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In my original story board i wanted to show what different events people could see at the Southbank centre which is why i wanted Banky to be in a sliding background wearing different clothes showing what different people could see or do at the Southbank centre.

I really liked this idea but i was skeptical about whether i would be able to actually do it due to my little to no knowledge in animation so i came up with another idea.

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For this idea i wanted to create a fantasied exhibition that would be showed in the Southbank centre. i will lay the video out as an add for people to come and see the new exhibition.

I feel like this is way more doable i have used blender before and i wanted to use this to make the actual exhibition and effects for it.

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A brand's sound can be an important aspect of its identity, as it can help to create a distinct and memorable experience for consumers. A sound can be used to create an emotional connection with the audience and to convey the brand's values and personality.

A brand's sound can also be used to create a sense of nostalgia or familiarity. For example, a classic jingle that has been used by a brand for decades can evoke memories and emotions associated with the brand, and create a strong emotional connection with consumers.

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This the final video i made i used blender and premier pro

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Space Grotesk is a good secondary typeface for the Southbank Centre brand identity because it is a clean, modern sans-serif font that complements the primary typeface well. It is also easy to read at small sizes and has a wide range of weights and styles, making it versatile for different design applications. Additionally, it can be used in a variety of media, from print to digital, and it will be easily legible and recognisable. Overall, Space Grotesk is an excellent choice for a secondary typeface because it is visually pleasing, functional, and versatile.

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I decided to choose this as my brand sound because it is a unique and memorable feature that can enhance the visitor experience in a few different ways. it can be used to promote the brand identity of the Centre by creating a memorable and unique feature that visitors will associate with the Centre.

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the sound of the river can be a good sound for the Southbank Centre because it can create a peaceful and calming ambiance, remind visitors of the Centre's location and connection to the River Thames, and enhance the visitors' experience in outdoor spaces. It can also symbolise the Centre's connection to London's history and its dedication to flow and change in its cultural programming.

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the sound of children's activities can be a good sound for the Southbank Centre because it can indicate that the Centre is inclusive, dedicated to education and learning, and can enhance the visitors' experience. It can also symbolize the Centre's dedication to growth and development, and create a sense of community among visitors.

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By identifying and understanding the demographics, interests, and behaviours of their target audience, a brand can create more relevant and effective advertising and promotional campaigns, resulting in increased sales and customer loyalty. But luckily for me the festivals target audiences is the same as the original main brand which makes it a-lot easier for me.

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I didn't really know much about zero-waste festivals so I was happy that we did some research about different brands and companies that had thrown similar events. Doing this really allowed me to understand the market I was about to theoretically tap into while also developing my own strategy so that could also have a success full festival.

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I wanted to find ways to incorporate a symbol of what zero waste should look like so I searched but what countries have a good system for that Denmark came up as one of the lead runners in Europe.

Denmark is considered to be a leader in the field of zero waste for several reasons:

1. Strong government policies: The Danish government has implemented a number of policies and initiatives aimed at reducing waste, including a tax on disposable packaging, a deposit system for certain types of packaging, and a goal to be free of landfills by 2030.

2. High recycling rates: Denmark has a high recycling rate, with over 50% of municipal waste being recycled or composted. This is due in part to the country's well-developed recycling infrastructure, which includes a network of recycling centers and sorting facilities.

3. Innovative solutions: Denmark is home to a number of innovative solutions for reducing waste, such as the development of biogas from organic waste, and the use of waste heat from industry for district heating.

4. Strong cultural commitment: The Danish culture places a strong emphasis on environmental sustainability, and many individuals and businesses in Denmark have embraced the zero waste movement. This cultural commitment is a key driver behind the country's success in reducing waste.

5. Strong collaboration between government, private sector and citizens: The government, private sector and citizens in Denmark work together to achieve sustainable waste management, this collaboration has led to the implementation of many successful programs and initiatives.

Overall, Denmark's commitment to reducing waste, along with its well-developed infrastructure and innovative solutions, has helped it become a leader in the field of zero waste.

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After deciding to go with Denmark as the model to follow i then searched what different works sounded like and was spelt in Danish, i then came across the word SPLID which means waste and thought it would be the perfect fit.

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in terms of colour scheme i wanted it to match the original one which is why the main difference is the inclusion of this green colour

The colour green is often associated with several different connotations, including:

1. Nature and the environment: Green is often associated with nature, and is often used to represent the environment and environmentalism.

2. Growth and renewal: Green is also associated with growth and renewal, as it is the colour of leaves and grass, which are symbols of life and vitality.

3. Health and well-being: Green is also associated with health and well-being, as it is the colour of healthy plants and the natural world.

Amongst many other things which is why i thought it would be the subtle but effect change the brand needed.

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With these initial sketches i really doubled down on the natural green aspects of the festival and started to draw hands and leaves but i believed it was a bit on the nose. So i decided to focus on the three Rs and their arrows.

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I then looked back to my old designs to my original brand and noticed that the arrows could be drawn in the way i wanted my logo to look like originally so i started to draw the arrows with the abstract brutalist aesthetic to see what it would look like and i liked it.

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I first started out my add the video to blender as a pane then creating a cube and moulding in to make it look like a tv.

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I then created the exhibition space where the tv's would hang from. i made the walls and fall metallic so that the light from the tv would bounce of it creating its own light. I then add a camera so that i knew what the positioning would look like.

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I then made multiple the tv's and positioned them within the camera frames, I wanted to give the exhibition a surreal feel to it which is why I made sure to angle them all in different ways.

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I changed the colour of the floor and i was done. I went into premiere pro added a title sequence and my sound and i was ready to upload it to vimeo

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I then went into illustrator and started to play around with the arrows and noticed that they over lap to create more of a wavey shape which i really liked. I spoke to one of my tutors and they thought it would be a great idea to use sharp edges on the arrows to echo the original brands one but preferred it wavey since its festival and we want everyone to have fun and the shape of the arrows help to portray that.

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This is the final design I chose I wanted the type to match the fluid theme of the logo itself which is why I opted for that one.

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Bag of seeds /wont let me add anymore images ran out of storage sorry

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Bag of seeds /wont let me add anymore images ran out of storage sorry

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Teaching people how to grow their own food can have a positive impact on the environment in several ways. One of the main benefits is that it can reduce the amount of energy and resources needed to transport food from farms to consumers. Additionally, growing food locally can reduce the carbon footprint associated with long-distance transportation. Furthermore, when people grow their own food, they are more likely to use sustainable practices, such as composting and crop rotation, which can help to improve soil health and reduce the use of synthetic fertilizers and pesticides. Additionally, teaching people how to grow their own food can also help to promote food security and self-sufficiency

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Online tickets are generally considered to be better for the environment than physical tickets for a few reasons. One of the main reasons is that they eliminate the need for paper and other materials used to create physical tickets. This can help to reduce the amount of deforestation and pollution caused by the paper industry. Additionally, online tickets often require less energy to produce and distribute than physical tickets, which can help to reduce greenhouse gas emissions.

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Billboards are often used as a form of advertising because they offer a number of advantages when it comes to promoting events. One of the main benefits is their visibility. Billboards are often located in high-traffic areas, such as major roads and highways, which allows them to reach a large audience. Additionally, billboards are typically larger than other forms of advertising, such as print ads or flyers, which can make them more attention-grabbing and memorable.

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It will be a 3 day event and each day will revolve around the 3R's (reduce, reuse and recycle) and the corresponding day and world will have special workshops and activities for all ages.

In addition to that we will also have talks with special guests that will revolve arounds the days festivities and how we as people can make the world a much more zero waste place