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I created this "Meme" to address young people about the company ASA

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Since people in our age group often use the "cap - joke", I thought I´d use it in my advertisment. Basically when you say "cap" it means something as "lie" or "wrong". Same in this ad.

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I chose a famous meme template to raise awareness to young people. The best place for this AD to be published would be the Internet.

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People like the opportunity to be useful. Also, ads in pleasant colors are attractive 

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I wanted to create something minimalistic but funny. Making fun about bad/harmful ads was an obvious choice. This advertisement could for example be displayed on a billboard located on a highway, because it can be read quickly while driving by.

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I tried to use darker tones in my add to show how realistic it is. I also tried to make it a bit aggressive, so everybody can understand the message.

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I thought about talking to people whether they have already made bad experiences with advertisings. I hope that this will create a more personal connection to the ad.

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Could imagine it maybe on the internet (social media) - probably the best way to target younger people.