# data[].attributes.body
The first week was bit of a shock to the system after the Christmas break, with portfolios due. I wrestled with trying to find a fulfilling project but prioritised the creation of my portfolio, which I am ultimately happy with.

# data[].attributes.body
This is an excerpt from my portfolio, that I have spent a while perfecting.

# data[].attributes.body
I found it extremely difficult to settle on a project that felt meaningful to me. Even the neoprene one doesn't quite feel innovative enough. However, it is an issue that I have close relation with, so hopefully the idea will grow on me.

# data[].attributes.body
It was really interesting learning about the processes behind this material that Im surrounded by (literally) and considering how this issue may be dealt with.

# data[].attributes.body
This is one of my favourite stages of a project. The idea generation phase, where you can be creative and really let go with how you see the problem. All ideas are welcome, from silly to serious.

# data[].attributes.body
I struggled for a few days to find the right name for my brand, whilst doing this I had the idea of creating an organisation that deals with the care, repair and recycling of neoprene.

# data[].attributes.body
I settled on modus, which is the means by which something is done, so we aim to give people the means to Care/Repair/Recycle their neoprene. I have spent the week pinning down my rationales (colours, type, values, etc).

# data[].attributes.body
This is my logo and word mark representing the 3 branches of the brand, I like it but perhaps feels a bit rigid and robotic.

# data[].attributes.body
This week I spent brainstorming my communication strategy and some campaign materials, along with my other outcomes. I enjoy this process of figuring gout the best way to reach a target audience.

# data[].attributes.body
This week consisted of finishing some outcomes and putting a presentation together. I have discovered that I really like the buzz of presenting and I'm looking forward to being able to do it more.

# data[].attributes.body
in these final weeks I have not been a huge fan of this project as I feel I have developed quite a lot as a designer through collaborative practice and because the project is so close to me it almost feels a bit immature to be doing this, even though it is something I am passionate about.

# data[].attributes.body
If the photoshoots for this project had not gone so well, I would not be as satisfied with this project as I am. I'm not sure I like writing my own brief after all...