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Summer TV Advert | Hodson Bay Hotel | Video company Ireland

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Summer TV Advert | Hodson Bay Hotel | Video company Ireland

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Check out our Summer TV Advert Testimonial Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Summer TV Advert | Hodson Bay Hotel | Video company Ireland

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Check out our Summer TV Advert Testimonial Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Building Surveying | ORS | Video Production Dublin

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Building Surveying | ORS | Video Production Dublin

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Check out our ORS building surveying Video. Studio Great is a brand agency near Dublin Ireland. We specialize in rebranding outdated brands.

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Building Surveying | ORS | Video Production Dublin

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Check out our ORS building surveying Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Family Summer TV Spot Video | Brand Agency Dublin

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Family Summer TV Spot Video | Brand Agency Dublin

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Check out our Family Summer TV Spot Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Family Summer TV Spot Video | Brand Agency Dublin

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Check out our Family Summer TV Spot Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Check out our Gama vlog Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Novice MMA Vlog | GAMA | Video Production Kildare

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Check out our Gama vlog Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Mullingar Ink Process | Brand Agency Dublin, Ireland

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Mullingar Ink Process | Brand Agency Dublin, Ireland

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Check out our process mullingar ink Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Mullingar Ink Process | Brand Agency Dublin, Ireland

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Check out our process mullingar ink Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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I’m here | Brand Agency | Ireland | Studio Great

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I’m here | Brand Agency | Ireland | Studio Great

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My name is Calvin Doyle and I own a brand agency in Ireland called Studio Great. If you’d like to talk to me about the brand strategy process, or more importantly, what your audience wants and what you want, please get in touch. I love talking about this stuff. I could do it all day.

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Yesterday I was listening to Johnny Cash in San Quentin and he said something that stuck with me. He said, " All these business folk are telling me how to stand, how to dress and how to look. But I dunno man, I'm here to do what you want me to do and what I want to do." He was speaking to the crowd. Basically, he was saying that his music and its success are down to two things. Johnny Cash and the audience.

As you may know, I own a brand agency here in Ireland and recently I've been going deeper and deeper into the brand strategy process. I used to think that branding was all about the audience. Whatever the audience wants we give it to them. Find out who they are, find out what they like, and build your brand around that. I preached this.

But as I grow and learn I've changed my mind. Your brand is about what your audience wants you to do and what you want to do. See you are the driving force behind the brand. You are often what makes the brand authentic. If you remove that then what are we left with? A bland brand created by your audience.

I know it's an overused statement but Henry Ford said it best when he said, "If I had asked people what they wanted, they would have said faster horses."

Think about the most impactful brands. The Beatles, Apple, and Bob Dylan didn't give the people what they wanted. They gave them something new. Something they never knew they wanted. That's what made them special. That's what made them unforgettable.

I'm not saying you have to be an innovator or an outlier to build a successful brand but you do have to do one thing. Be true to yourself. Do what you want to do. Discover an audience for that. Then learn how to bridge the gap between you and them.

That's basically what a brand strategy is. Knowing what you bring to the table. Knowing an audience that needs it. Developing a strategy to connect with them. When I say to connect it sounds so cheap. That's because it's hard to articulate how a brand actually works. For some people a brand can make them think about their grandmother or their childhood, others can make you feel confident or cool. They affect people in different ways. What we want to do is find out how you want your audience to feel and then figure out how to make them feel that way.

It's not as difficult as you may think. It's a process and the way will present itself once you follow it. The hardest part is thinking clearly and remembering what it's all about. As good old Johnny said "Doing what you want me to do, and what I want to do."

My name is Calvin Doyle and I own a brand agency in Ireland called Studio Great. If you'd like to talk to me about the brand strategy process, or more importantly, what your audience wants and what you want, please get in touch. I love talking about this stuff. I could do it all day.

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I'm here | Brand Agency | Ireland | Studio Great

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Yesterday I was listening to Johnny Cash in San Quentin and he said something that stuck with me. He said, " All these business folk are telling me how to stand, how to dress and how to look. But I dunno man, I'm here to do what you want me to do and what I want to do."

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ORS Energy | Brand Agency based near Dublin, Ireland

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ORS Energy | Brand Agency based near Dublin, Ireland

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Check out our ORS Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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ORS Energy | Brand Agency based near Dublin, Ireland

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Check out our ORS Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Ann Sheehy: Creative thinking and acting fast

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Ann Sheehy: Creative thinking and acting fast

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Calvin and Ann discuss how she used creative thinking and quick decision-making to grow her business during the pandemic.

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Ann Sheehy: Creative thinking and acting fast

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Guinness Formula 1 Vlog | James Roe Jnr Brand Agency Dublin

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Guinness Formula 1 Vlog | James Roe Jnr Brand Agency Dublin

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Check out our James Roe Jnr Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Guinness Formula 1 Vlog | James Roe Jnr Brand Agency Dublin

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Check out our James Roe Jnr Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Conor English — Calvin's Brand New Podcast

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Conor English — Calvin's Brand New Podcast

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Conor English is the co-owner and Head of video production at Studio Great. In this podcast, Conor discusses the creative side of the video, ideas vs production quality, what you should focus on when making videos, and much more!

Videos discussed in podcast:

Kelly Bros International: https://www.studiogreat.eu/videos/v/brand-video-kellybros-international
Hodson Bay Conference Video: https://www.studiogreat.eu/videos/v/fj49lx49n2dgn66h9b6fl2jbr2gtz2

––––––––

Want to take your brand to the next level? Book a call with Studio Great.
We build brands for the future. This includes strategy, design, video and website development.

Visit our website: https://www.studiogreat.eu/

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Conor English — Calvin's Brand New Podcast

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Ryan Hoey — Calvin's Brand New Podcast – All that glitters is not gold!s

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Ryan Hoey — Calvin's Brand New Podcast – All that glitters is not gold!s

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Ryan Hoey is an Irish brand designer. He chats to Calvin about what it takes to design a memorable brand. The importance of a strong logo. How to take advantage of every brand touch point. LinkedIn Lunatics and Brands vs Humans.

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Check out our conferences Hodson Bay Hotel Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Hodson Bay Hotel Video | Brand Agency based near Dublin

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Check out our conferences Hodson Bay Hotel Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Change Your Business With a Brand Marketing Agency

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Change Your Business With a Brand Marketing Agency

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https://sites.google.com/view/irish-marketing-agency/home

Branding is all that resource your business can have. Putting resources into proficient Branding promoting studiogreat.eu for your business is an unquestionable requirement. Studio Great, a chief brand marketing agency, can assist with changing the picture of your business.

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Contact Studio Great for Brand Building and Marketing

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Contact Studio Great for Brand Building and Marketing

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Studio Great is a brand agency based near Dublin Ireland. We specialise in rebranding outdated brands. Contact us if you are ready to rebrand your company.

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Contact Studio Great for Brand Building and Marketing

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Studio Great is a brand agency based near Dublin Ireland. We specialise in rebranding outdated brands. Contact us if you are ready to rebrand your company.

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Credit Union Association Brand Video | Video Production Ireland

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Credit Union Association Brand Video | Video Production Ireland

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Check out our Brand Credit Union Members Association Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Heavins Testimonial | Jigsaw Better Business

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Heavins Testimonial | Jigsaw Better Business

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Check out our Heavins Testimonial Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Chez Animaux Rebrand | Brand Agency near Dublin, Ireland

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Chez Animaux Rebrand | Brand Agency near Dublin, Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Chez Animaux. The project involved: Rebranding, Branding, Website Design, Package Design.

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Chez Animaux Rebrand | Brand Agency near Dublin, Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Chez Animaux. The project involved: Rebranding, Branding, Website Design, Package Design.

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Irish Branding Agency | Irish Marketing Agency - Studio Great

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Irish Branding Agency | Irish Marketing Agency - Studio Great

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If you would like to work with my branding agency Studio Great, please get in touch (email: calvin@studiogreat.eu). We’d love to discuss your project.

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Blending in with competitors

Have a bad reputation

Business has outgrown it's original branding

Want to enter into a new market

Make sure they ask you the right questions

The best Irish branding agencies will want to know you, your business, your goals and what problems you are having. Branding is about making an emotional connecting with your audience. Making them remember you. Giving you a competitive edge. If you are on a call with an Irish Branding Agency and they are not talking about your customers it's a big warning sign.

Your customers how the answers to your brand. We need to understand them deeply to know what they like, what they don't like and how we can help them. The answers to these questions help us create a powerful brand.

Here are some questions the brand agency should ask you?

What do you do?

Why should people care?

Who are your target audience? How do you help them?=

What is a day in the life like for them?

What is the biggest problem you solve for them?

If you don't hear any questions like these, run a mile. Generally a bad brand agency will ask you superficial questions like what colours you like or what kinda logo do you want. This would not be the approach of a professional.

Don't get hung up on past projects

Branding is a process. Sometimes I get clients who worry that my Irish branding agency (Studio Great) don't have enough experience in their industry. The truth is it's the same process for every industry. Branding is branding. In fact I would say that it can be a positive to have a lack of knowledge in an industry because you will be less likely to copy others.

One of the biggest issues businesses have is copying competitors branding. This is completely the opposite of what branding is for. The aim is to stand out from your competitor. Show people you are different. But if you copy everyone else in your industry you will blend in and become invisible.

That's where zagging comes in. In my branding agency we say "When they zig, we zag". Meaning whatever your competitor is doing you need to do the opposite. That's how you stand out. Humans see in patterns. Anything that breaks the pattern stands out. Everything else blends in.

Look for social proof.

Ireland is a small country. Before you select an agency talk to their past clients. Ask them what the experience was like and if they would recommend them. You will gather some great feedback here that will help you make a decision on what Irish branding agency to work with.

Conclusion

While Ireland has some of the best branding agencies in the world you still need to be careful selecting one. Always do a call to discuss your project before you make any decisions. You should know from speaking with them if they are your kinda people. The last thing you want is someone creating a brand that completely misrepresents you and your business.

At my Irish Branding Agency, Studio Great we use the branding process as a collaborative experience. It's you and our team working together towards a common goal. The goal of creating a brand that your target audience trusts. One they love. One they choose over your competitors. To do that you have to work with professionals who share your passion. There are plenty of them in Ireland. It's up to you to choose the right one.

If you would like to work with my branding agency Studio Great, please get in touch (email: calvin@studiogreat.eu). We'd love to discuss your project.

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Irish Branding Agency | Irish Marketing Agency - Studio Great

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Blending in with competitors Have a bad reputation Business has outgrown it's original branding Want to enter into a new market The best Irish branding agencies will want to know you, your business, your goals and what problems you are having. Branding is about making an emotional connecting with your audience.

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ADTA Testimonial Video | Brand Agency Dublin

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ADTA Testimonial Video | Brand Agency Dublin

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Check out our ADTA Testimonial Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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ADTA Testimonial Video | Brand Agency Dublin

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Check out our ADTA Testimonial Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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FINE Food Company Rebrand | Brand Agency near Dublin, Ireland

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FINE Food Company Rebrand | Brand Agency near Dublin, Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Fine in Athlone, Co. Westmeath. The project involved: Branding, Brand Strategy, Signage.

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FINE Food Company Rebrand | Brand Agency near Dublin, Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Fine in Athlone, Co. Westmeath. The project involved: Branding, Brand Strategy, Signage.

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KellyBros International Video | Brand Agency Dublin, Ireland

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KellyBros International Video | Brand Agency Dublin, Ireland

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KellyBros International, This project involved brand video and photography.

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KellyBros International Video | Brand Agency Dublin, Ireland

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GAMA Rebrand | Studio Great Works | Branding Agency Ireland

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GAMA Rebrand | Studio Great Works | Branding Agency Ireland

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Studio Great helped rebrand Irish MMA and BJJ tournament GAMA. This project involved a full rebrand, branding, brand strategy, photography and video.

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GAMA Rebrand.

This project involved branding, brand strategy, website design, signage, printed material, and photography.

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Studio Great Works | Branding Agency Ireland

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Studio Great helped rebrand Irish MMA and BJJ tournament GAMA. This project involved a full rebrand, branding, brand strategy, photography and video.

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Rebuild Rebrand | Studio Great Works | Branding Agency Ireland

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Rebuild Rebrand | Studio Great Works | Branding Agency Ireland

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Studio Great rebranded Rebuild. Rebuild is a construction company based in the Irish midlands. The project involved: Branding, Brand Strategy, Naming and Photography.

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Rebuild Rebrand.

This project involved branding, brand strategy, naming, website design, signage, printed material, and photography.

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Studio Great Works | Branding Agency Ireland

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Studio Great rebranded Rebuild. Rebuild is a construction company based in the Irish midlands. The project involved: Branding, Brand Strategy, Naming and Photography.

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Form a deeper connection with your customers | Studio Great

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Form a deeper connection with your customers | Studio Great

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We help Irish entrepreneurs reposition their brands to form a deeper connection with their customers. The deeper the connection, the more valuable the brand. The more valuable the brand, the more profitable the business.

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Form a deeper connection with your customers | Studio Great

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Studio Great #1: Ryan Hoey | Starting your own design practice

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Studio Great #1: Ryan Hoey | Starting your own design practice

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Calvin Doyle and Ryan Hoey discuss starting your own design practice.

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Studio Great #1: Ryan Hoey | Starting your own design practice

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While it’s difficult to convince engineering firms to develop their branding when they do it can be a powerful tool. Create a brand strategy. Be different. Be memorable. Tell a story. Brand internally and attracting talent.

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Branding for an Engineering Firm

It can be difficult to begin the branding for engineering firm. The first hurdle is often convincing the board to refresh or rebrand the business. Engineering firms by nature are not that interested in developing their brands.

In my opinion that’s one of the reasons why you see so many of them struggling to retain and attract talent. Think of it from the talents point of view. There’s a sea of engineering firms that all look the same. No one is offering me anything different so I’ll just go with the one that offers me the most money.

You see engineering firms mostly rely on traditional marketing, in-person relationships and networking to land jobs. And this does work for them. But when you want to go from €5 million a year to €20 million a year it gets a little harder.

That’s where branding comes in. Now, branding isn’t going to land you €20 million contracts by itself. But it’s part of the puzzle. Here’s why.

Branding by nature is about memory. We want people to think about us. We want to be top of their mind. A great brand will be easy to remember. This is important in certain buying situations.

If people can’t remember your brand you could potentially miss out on a lot of money.

My favourite thing to do is building the branding for engineering firm. It’s a lot easier to make a big impact than it is with other industries. All the brands in the engineering industry are so similar that standing out isn’t as difficult. But if you don’t do it right you can really harm a brand. Engineering branding must promote the feeling of trust, safety and expertise. It’s easier but not simple.

I’ll share some of my process when branding for engineering firm.

When they zig you zag.

I research the competition. Normally it doesn’t take long to see a pattern. As I said engineering companies don’t normally invest too much into their branding so they are all the same. I look for similar patterns in their logo designs, colours, typography, brand message, imagery and video content. This gives me an excellent idea of what not to do.

Humans see in patterns. Anything that breaks a pattern we notice. I like to bring this idea into my branding process. If all the competitors look a certain way I make the branding I’m building look completely different. When they zig I zag. This makes the brand stand out for being different.

Create a Brand Strategy

I never start building the branding for engineering firm without doing the brand strategy first. The brand strategy is the foundation of everything we build the brand on.

First I like to discover who the brand is by discussing the who, what, why, and how with the founders of the business. Then we will define the mission, values and goals of the brand.

The next part is understanding our target audience. We need to deeply understand our target audience. Their pain points and how we help them. Once we know this we can begin to discover new way of connecting with them.

Finally I’ll develop a series of insights and gaps in the market the brand can try to fill. I’m quickly describing the process of the brand strategy but I can’t stress how important it is for making the branding for engineering company a powerful force by opening new opportunities and ways of generating wealth.

Tell a story

Engineers are famous for data and numbers but when it comes to branding people prefer emotional storytelling. Like I said branding is about memory. People remember stories.

Find stories that represent the way you want your brand to be perceived and make them an important part of your branding. Share it on your website and in your branding campaigns.

Be human. Be emotional. Be remembered.

Use a Character

A personal favourite of mine is to create a brand character. There are very few engineering firms using brand characters.

I don’t mean creating a cartoon character although that could work. Think of Steve Jobs or Elon Musk. They are figures who inspire. They drive the brand. There’s no reason when your building the brand for engineering company you can’t create your own brand character. People remember faces more than they’ll remember a logo.

Internal Branding

It’s important when building the branding for engineering company to pay particular attention to internal branding. It has the power to get everyone in the business working towards one goal. I’ve worked on engineering brands where the internal branding inspired their employees with a new sense of purpose and drive. This can completely transform an engineering firm.

Attracting Talent

One of the biggest benefits building the branding for engineering company is that it will attract top talent. (When done right of course)

Studies show that companies with a bad brand image pay 20% higher salaries. That speaks volumes in terms of the importance of branding for attracting talent.

Conclusion

While it’s difficult to convince engineering firms to develop their branding when they do it can be a powerful tool. Create a brand strategy. Be different. Be memorable. Tell a story. Brand internally and attracting talent.

If you build it they will come.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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While it’s difficult to convince engineering firms to develop their branding when they do it can be a powerful tool. Create a brand strategy.

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Ors culture Video | Video Production Company Dublin, Ireland | Dublin Design Studio

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Ors culture Video | Video Production Company Dublin, Ireland | Dublin Design Studio

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Check out our Ors culture Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Talk to our team of experts

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Studio Great

Working remotely in:
Mullingar, Co. Westmeath
Athlone, Co. Westmeath
Portarlington, Co. Laois

info@studiogreat.eu

© Studio Great Ltd. 2022 All rights reserved.

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Video Production Company Dublin, Ireland | Dublin Design Studio

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Check out our Ors culture Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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Check out our piercing Mullingar ink Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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• 06/04/2022

Piercing | Mullingar Ink

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Contracting | KellyBros International

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Video Production Company Dublin, Ireland | Dublin Design Studio

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Check out our piercing Mullingar ink Video. Studio Great is a brand agency near Dublin Ireland. We specialise in rebranding outdated brands.

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How to Find the Right Marketing Agency in Ireland

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How to Find the Right Marketing Agency in Ireland

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If it’s not your expertise outsource and hire a digital marketing agency. So how do you find the right marketing agency in Ireland. I’ll help you with a few of my top tips.

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How to Find the Right Marketing Agency in Ireland

So you’ve decided it’s time to start delegating your workload. Excellent idea. Marketing takes up a huge amount of time. If it’s not your expertise outsource and hire a digital marketing agency. So how do you find the right marketing agency in Ireland. I’ll help you with a few of my top tips.

I’m going to help you with the do’s and don’ts of choosing a marketing agency in Ireland to work with.

Don’t go with the first agency you talk to.

Ireland is small. It’s easy to get on the phone to the best digital marketing agency in Ireland. Don’t limit yourself to only speaking to the first person you find. Shop around. See how you feel speaking to different people working in different agencies. Marketing styles vary. Make sure on your initial call with the agency you like the way they are talking. If you don’t then keep searching.

Are they listening to you?

If you feel like the marketing agency aren’t listening to you that’s a big red flag. They need to understand your problem and what your goals are. If they don’t seem like they care don’t work with them. There are many a marketing agency in Ireland who don’t care about the success of their clients. They are only in it for the money. Don’t work with one of these agencies.

Are they only talking about data?

Data is great. It’s what makes digital marketing so powerful. Finding a marketing agency in Ireland who can really harness data to make important decisions can be a gold mine. But if they only talk about data and nothing else you might want to think twice about working with them. Marketing is about people. As great as data is we also need to form an emotional connection with our audiences. We need to tell our story. We need to create memories. Try find a marketing agency in Ireland who work in a more holistic manner.

Do you feel like they get it?

Sometimes they just don’t get it. And that’s alright. Not everyone is the right fit. As I said the best marketing agency in Ireland is out there but you have to find them. You have to choose the one that suits you and your business best.

Are they only focused on selling?

While selling is great for profits it’s important to make sure it doesn’t make people not like your brand. Many a marketing agency in Ireland are purely marketing for the sake of it. This means they are doing what we call a splash and grab. Shoving your product down peoples throats. Trying to get sales at all costs. A real sell, sell, sell attitude. This can damage your brands reputation. Hire a marketing agency in Ireland who are focused on customer led marketing. This means understanding your customer, their needs, and how you can help them.

Do they want to build your brand?

The best marketing agency in Ireland is the one who cares about your brand. Your brand is the future of your business. It’s what will help you become a big player. Without it you have no safety net. You have no future. Find a marketing agency in Ireland who want to build your brand. The stronger your brand is the more people will want to use your product or service. The more awareness created around your brand the more people will remember you. The more they remember you the less likely they are to choose anyone else.

Conclusion

Whether you are a small business or a larger one. I always recommend outsourcing some aspect of your marketing. The truth is you will always have to be involved. No one knows how to market their business better than the owners and founders. It’s essential to have you involved. But the day to day stuff can be time-consuming and it could be taking you away from more important tasks. Not to say marketing isn’t important but if you are a CEO and your making posts for instagram you might want to check your priorities.

The goal is that you find a marketing agency in Ireland that suits you and your business best. Sometimes you may even decide to go with a freelancer. I’ve worked with many great marketers who are freelancers. But deciding to build your own marketing team can be extremely difficult and draining. Then you can end up spending most of your time managing them instead of actually marketing.

Aim to streamline your process and get the best agency possible. I hope you find the best digital marketing agency in Ireland.

Calvin

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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If it’s not your expertise outsource and hire a digital marketing agency. So how do you find the right marketing agency in Ireland. I’ll help you with a few of my top tips.

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Answer these question to define your brand and goals. This blog post was written by Calvin Doyle. He is the founder of Studio Great the Irish brand agency.

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Answer these questions to define your brand and goals.

1. What do you do?

2. Who is it for?

3. What problem are you solving for them?

4. How do you change their lives?

5. What is a day in the life of this person like?

6. What do they enjoy consuming? (tv, films, books, music, social media)

7. What brands do they love?

8. What do they use social media for?

9. What is going to make them tell their friends about your brand?

10. What are the goals you would like to achieve?

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Answer these questions to define your brand and goals. What do you do? Who is it for? What problem are you solving for them? How do you change their lives? What is a day in the life of this person like? What do they enjoy consuming?

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Egans Rebrand | Studio Great Works | Branding Agency Ireland

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Egans Rebrand | Studio Great Works | Branding Agency Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Egans Auctioneers in Mullingar, Co. Westmeath. The project involved: Branding, Brand Strategy, Signage.

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Egans Rebrand.

This project involved branding, brand strategy, website design, signage, printed material, and photography.

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Studio Great Works | Branding Agency Ireland

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Irish brand agency Studio Great (Based near Dublin) rebranded Egans Auctioneers in Mullingar, Co. Westmeath. The project involved: Branding, Brand Strategy, Signage.

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TARA Crystal Chandeliers | Studio Great Works | Branding Agency Ireland

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TARA Crystal Chandeliers | Studio Great Works | Branding Agency Ireland

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Studio Great helped rebrand TARA Crystal Chandeliers. This project involved a full rebrand, photography and video. Studio Great are an Irish brand studio

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TARA Rebrand.

This project involved branding, brand strategy, website design, web development, brand content, video, and photography.

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Studio Great Works | Branding Agency Ireland

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Studio Great helped rebrand TARA Crystal Chandeliers. This project involved a full rebrand, photography and video. Studio Great are an Irish brand studio.

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I’ve run my own business, a brand agency in Ireland called Studio Great. Over the years I’ve experienced a lot of failures. But they have always made me stronger. Best of luck with your logo design!

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The topic of many conversations I am having at the moment in my brand agency in Ireland is "How do I know I have picked the right logo?"
A good question.
I've been designing logos for over a decade. Both as a freelancer and with my own Irish branding agency Studio Great. I've made great logos, bad logos, extremely successful logos, and logos that have never seen the light of day. There are so many different variables to what makes a great logo. People can often become obsessed with the tiny details of their logo. It can be stressful worrying about whether you've picked the right one or not.

The short answer is. There is no perfect logo. A logo is simply a symbol of your business. People interact with your business and see your logo, they now know that this symbol identifies your business. So when they see this symbol from now on. They will know that it represents your business. It's that simple.

Now. Creating a clear and easy-to-remember symbol is far more difficult than I've suggested. Over the years working at my branding agency in Ireland I've come across many different difficulties creating logos. Here's the number one problem.

People mistakenly think that a logo should explain their business. This causes confusion when creating their own logo and can affect the quality of the logo they end up designing.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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The topic of many conversations I am having at the moment in my brand agency in Ireland is "How do I know I have picked the right logo?" A good question. I've been designing logos for over a decade. Both as a freelancer and with my own Irish branding agency Studio Great.

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Brand perception: A detailed breakdown of how people form an impression of your business

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Brand perception: A detailed breakdown of how people form an impression of your business

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Calvin breaks down the link between person perception and brand perception. Both are mental processes humans use to form impressions and make decisions. Understanding the process helps you create a better brand.

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0:00 / 14:56•Watch full video

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Brand perception: A detailed breakdown of how people form an impression of your business.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Calvin Doyle (Studio Great co-founder) discusses everything brand, branding and rebranding in the Studio Great blogs

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28/05/2022 Access Manager 28/05/2022

Don’t copy your competition

Read More

Calvin Doyle 20/05/2022 Calvin Doyle 20/05/2022

What a brand is.

Read More

Calvin Doyle 29/03/2022 Calvin Doyle 29/03/2022

An engineering firm that can’t hire or keep talent. Time to rebrand.

Rebrand to compete with larger companies for the best talent. Keep your existing talent and attract the right people.

Read More

Calvin Doyle 01/03/2022 Calvin Doyle 01/03/2022

10 questions to define your brand

It all begins with an idea.

Read More

Calvin Doyle 25/02/2022 Calvin Doyle 25/02/2022

Don’t market your business this way.

When marketing your business don’t do this.

Read More

Calvin Doyle 25/02/2022 Calvin Doyle 25/02/2022

How to emotionally connect with customers

People buy feelings. Learn how to use this to connect with your customers.

Read More

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Calvin Doyle (Studio Great co-founder) discusses everything brand, branding and rebranding in the Studio Great blogs

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Don’t copy your competition - Studio Great

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Don’t copy your competition - Studio Great

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We are an Irish branding agency. The country is small. A lot of our clients are Irish. It's important that they stand out. If they follow this process and build their brand around it.

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Everywhere does that. We need something deeper.

What is your customer looking for when they walk into the cafe?

It's not coffee. It's more than that. Is it an escape from life? Do they come to the cafe to be alone? They read their book. They take a break from work, life, or daily chores. This is their time. It's a treat.

It's not the coffee they are buying. It's the space in the cafe. Their space. Their alone time. Their time away from the stresses of life.

How does this help them? It takes them out of reality for a short period of time.

It's not coffee. It's you time.

See how much more valuable you are to them now? You are giving them more than a coffee. This is what makes you different.

This encourages word of mouth, loyal customers, and brand growth.

The deeper you go into how you help your customer the more inspiration you will get for your brand.

Think of the cafe.

Instead of only promoting coffee now they can build on the space.

New comfy chairs. Private boots. A bookcase full of classics. later opening hours so people can chill out after work.

Even their music playlist. Curated around the customer.

This makes your brand 10x more valuable.

Value = Profit.

Assess your brand. Go deep and stand out from your competitors.

This is a process I have been creating for years. When I'm building a brand my number one I want to make them more valuable.

We are an Irish branding agency. The country is small. A lot of our clients are Irish. It's important that they stand out. If they follow this process and build their brand around it. They will stand out.

We do this day in and day out at Studio Great. This is what makes us the best branding agency in Ireland.

Try it for yourself. You won't regret it.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Everywhere does that. We need something deeper. What is your customer looking for when they walk into the cafe? It's not coffee. It's more than that. Is it an escape from life? Do they come to the cafe to be alone? They read their book. They take a break from work, life, or daily chores.

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Studio Great Works | Branding Agency Ireland

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Studio Great Works | Branding Agency Ireland

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Studio Great have worked with over 100 global and Irish brands. We specialise in rebranding outdated brands. We are a brand agency located near Dublin Ireland.

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TARA Crystal Chandeliers Rebrand

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Studio Great Works | Branding Agency Ireland

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Studio Great have worked with over 100 global and Irish brands. We specialise in rebranding outdated brands. We are a brand agency located near Dublin Ireland.

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When I first started my Irish branding agency, Studio Great, I had trouble explaining what a brand was. This was a big problem for me. If my clients didn’t fully understand what a brand was, then they wouldn’t appreciate its value.

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When I first started my Irish branding agency, Studio Great, I had trouble explaining what a brand was. This was a big problem for me. If my clients didn't fully understand what a brand was, then they wouldn't appreciate its value.

Over the past decade, I have worked hard to simplify how I explain a brand. It's been a difficult task and I am still learning and working on it every day. Maybe too much at times. I tend to have an obsessive personality when it comes to working. As I'm sure you do too. It's an entrepreneurial trait that's good for business but bad for your personal life. I can say that it's contributed the most to ensuring that my Irish branding agency is successful. I read all the time about brands, branding, what a brand is, and the history behind brands. All to make sure I understand how they work and how to make strong brands for my clients.

Luckily for me, I run a branding agency in Ireland so I get to practice every day. I probably work on three different brands a week. Some are big, some are small. They all generally have the same problems. The more I work on brands, the better I understand them. The more I understand them the more I can help make them powerful. From experience, I know what it takes to build and grow a strong brand. My problem was always figuring out how do I explain this to my clients.

Here's how I like to explain what a brand is to my clients.

One of my favorite brand experts is Marty Neumeier. Marty is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California.

He has written many books on branding. My favorites are "The Brand Gap", "Zag" and "The Brand Flip".

Marty explains branding like no one else. He is extremely passionate and articulate about what a brand is and how important it can be to the success of a business.

He says the best way to describe what a brand is, is to describe what a brand is not.

A brand is not:

● A logo.

● An identity.

● A promise.

● A product.

● A service.

A brand is:

● A person's gut feeling about your business.

● Your business's reputation.

● The reason a customer chooses you over your competitor.

● What do people say about your business when you're not in the room.

A brand is how people feel about your business. We can never control this but we can influence it. Knowing exactly who the customer is and how we are helping them is where I always start.

As Marty famously said, "Your brand isn't what you say it is. It's what they say it is."

This means the brand is in the eye of the beholder. It doesn't matter what you think it is. It matters what the customer thinks it is. This is often a big problem when it comes to creating a brand. The owners of the business want to make a brand they love, and forget that the goal is to encourage your target customer to love your brand. All design, strategy, and brand decisions must be geared towards your customers. Not your personal preference. Be careful not to fall into that trap.

The Irish brand agency I own begins each project with a discovery session. The client helps us understand who their target audience is, their problem, and how they help them. Once we all understand this we can begin building the brand. The core however is knowing the answer to these questions.

(Marty Neumeier)

I suggest you go deeper before building your brand and create a brand strategy. I strongly advise you not to create any branding (visuals) until you've completed a brand strategy with a professional branding agency or an expert. Once you have completed your strategy it's safe to build your brand. This will elevate your brand to the next level. It will make sure you are on the correct path before you start. It will eliminate the possibility of incorrect positioning which can be costly and time-consuming.

By building the brand around the customer's needs we make it more valuable to them. This positively influences how they feel about the brand. That's the main goal. To encourage your customers to like your brand. It sounds simple. Even sounds one-dimensional. However, it is extremely complex and sophisticated. Do not overlook the importance of spending money and time on your brand. Over the long term, you won't regret it, think of it as an investment.

That's why I believe we are the best brand agency in Ireland. Our process is impeccable.

About the Author:

Calvin Doyle is a brand designer. He is co-founder of Studio Great. Studio Great is an Irish Brand Agency.

Calvin Doyle is a brand designer, strategist, and entrepreneur, with over ten years of experience growing and evolving brands.

Over the years Calvin has helped build over one hundred brands, both big and small, all over Ireland. He lives in Athlone, Co. Westmeath but is originally from Portarlington, Co. Laois.

Email: cd@calvindoyle.eu

https://calvindoyle.eu

When I first started my Irish branding agency, Studio Great, I had trouble explaining what a brand was. This was a big problem for me. If my clients didn't fully understand what a brand was, then they wouldn't appreciate its value.

Over the past decade, I have worked hard to simplify how I explain a brand. It's been a difficult task and I am still learning and working on it every day. Maybe too much at times. I tend to have an obsessive personality when it comes to working. As I'm sure you do too. It's an entrepreneurial trait that's good for business but bad for your personal life. I can say that it's contributed the most to ensuring that my Irish branding agency is successful. I read all the time about brands, branding, what a brand is, and the history behind brands. All to make sure I understand how they work and how to make strong brands for my clients.

Luckily for me, I run a branding agency in Ireland so I get to practice every day. I probably work on three different brands a week. Some are big, some are small. They all generally have the same problems. The more I work on brands, the better I understand them. The more I understand them the more I can help make them powerful. From experience, I know what it takes to build and grow a strong brand. My problem was always figuring out how do I explain this to my clients.

Here's how I like to explain what a brand is to my clients.

One of my favorite brand experts is Marty Neumeier. Marty is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California.

He has written many books on branding. My favorites are "The Brand Gap", "Zag" and "The Brand Flip".

Marty explains branding like no one else. He is extremely passionate and articulate about what a brand is and how important it can be to the success of a business.

He says the best way to describe what a brand is, is to describe what a brand is not.

A brand is not:

● A logo.

● An identity.

● A promise.

● A product.

● A service.

A brand is:

● A person's gut feeling about your business.

● Your business's reputation.

● The reason a customer chooses you over your competitor.

● What do people say about your business when you're not in the room.

A brand is how people feel about your business. We can never control this but we can influence it. Knowing exactly who the customer is and how we are helping them is where I always start.

As Marty famously said, "Your brand isn't what you say it is. It's what they say it is."

This means the brand is in the eye of the beholder. It doesn't matter what you think it is. It matters what the customer thinks it is. This is often a big problem when it comes to creating a brand. The owners of the business want to make a brand they love, and forget that the goal is to encourage your target customer to love your brand. All design, strategy, and brand decisions must be geared towards your customers. Not your personal preference. Be careful not to fall into that trap.

The Irish brand agency I own begins each project with a discovery session. The client helps us understand who their target audience is, their problem, and how they help them. Once we all understand this we can begin building the brand. The core however is knowing the answer to these questions.

(Marty Neumeier)

I suggest you go deeper before building your brand and create a brand strategy. I strongly advise you not to create any branding (visuals) until you've completed a brand strategy with a professional branding agency or an expert. Once you have completed your strategy it's safe to build your brand. This will elevate your brand to the next level. It will make sure you are on the correct path before you start. It will eliminate the possibility of incorrect positioning which can be costly and time-consuming.

By building the brand around the customer's needs we make it more valuable to them. This positively influences how they feel about the brand. That's the main goal. To encourage your customers to like your brand. It sounds simple. Even sounds one-dimensional. However, it is extremely complex and sophisticated. Do not overlook the importance of spending money and time on your brand. Over the long term, you won't regret it, think of it as an investment.

That's why I believe we are the best brand agency in Ireland. Our process is impeccable.

About the Author:

Calvin Doyle is a brand designer. He is co-founder of Studio Great. Studio Great is an Irish Brand Agency.

Calvin Doyle is a brand designer, strategist, and entrepreneur, with over ten years of experience growing and evolving brands.

Over the years Calvin has helped build over one hundred brands, both big and small, all over Ireland. He lives in Athlone, Co. Westmeath but is originally from Portarlington, Co. Laois.

Email: cd@calvindoyle.eu

https://calvindoyle.eu

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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When I first started my Irish branding agency , Studio Great, I had trouble explaining what a brand was. This was a big problem for me. If my clients didn't fully understand what a brand was, then they wouldn't appreciate its value. Over the past decade, I have worked hard to simplify how I explain a brand.

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An engineering firm that can’t hire or keep talent. Time to rebrand

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An engineering firm that can’t hire or keep talent. Time to rebrand

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Rebrand to compete with larger companies for the best talent. Keep your existing talent. Attract the right people.

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I work with Engineering firms all the time and this is their most common problem. They can't recruit or retain talent.

Main pain points:

There's a solution. Rebrand your business.

Creating a strong brand with a positive image can completely change how talent feels about your business.

The stats to back it up.

76% of people look for what makes a company an attractive place to work

50% say they wouldn't work for a company with a bad reputation

Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.

Having a great brand can bring the expenses related to hiring and training down by as much as 50%

Brands with poor company branding pay 10% higher salaries.

Compete with larger companies for the best talent. Keep your existing talent. Attract the right people.

No more money wasted.

Goodbye sleepless nights.

Hello, future growth.

P.S To learn more about building a brand sign up for Calvin Doyles weekly newsletter here

If you'd like to talk to us about rebranding your business click the button below↓

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Main pain points: Creating a strong brand with a positive image can completely change how talent feels about your business. 76% of people look for what makes a company an attractive place to work 50% say they wouldn't work for a company with a bad reputation Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.

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When marketing your business don't make this mistake. Calvin Doyle explains the issues. Studio Great is an Irish brand agency based near Dublin.

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Avoid being marketing-driven. This means you care more about marketing than your customer's needs.

Marketing-driven means the marketing plan is marketing.

Sell, sell, sell.

If you want to build a good brand don't do this. It's a short-term plan that will affect your long-term goals.

Here's a warning sign to tell if you are a marketing-driven business.

Do you care more about Facebook ads, Google AdWords, and SEO than you do about your customers' needs?

Answer yes and it's time to change your approach.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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Avoid being marketing-driven. This means you care more about marketing than your customer's needs. Marketing-driven means the marketing plan is marketing. Sell, sell, sell. If you want to build a good brand don't do this. It's a short-term plan that will affect your long-term goals.

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Studio Great Story | Marketing Agency near Dublin

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Studio Great Story | Marketing Agency near Dublin

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Studio Great was created by Calvin Doyle and Conor English in 2018. Since then it has grown into a successful brand agency based near Dublin, Ireland.

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Calvin Doyle and Conor English met in college. They developed a strong working relationship and strived to start a brand agency together.

After college Conor moved to Australia and worked in some of the country's leading branding agencies. Calvin stayed in Ireland and started his own business as a brand designer.

In 2018 the pair decided to create Studio Great. Conor returned from Australia and in May of that year, Studio Great was born.

Since 2018 Studio Great has worked with over 100 global clients and won prestigious awards in Ireland. They continue to work towards their goal of becoming one of the best brand agencies in the world.

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Studio Great Story | Marketing Agency near Dublin

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Calvin Doyle and Conor English met in college. They developed a strong working relationship and strived to start a brand agency together. After college Conor moved to Australia and worked in some of the country's leading branding agencies. Calvin stayed in Ireland and started his own business as a brand designer.

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Video Production Company Dublin, Ireland | Dublin Design Studio

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Video Production Company Dublin, Ireland | Dublin Design Studio

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Studio Great is a video production company in Kildare and a brand agency based near Dublin Ireland. Contact us and learn how to grow your brand

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Video Production Company Dublin, Ireland | Dublin Design Studio

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Studio Great is a video production company in Kildare and a brand agency based near Dublin Ireland. Contact us and learn how to grow your brand

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The importance of branding and brand consistency for engineering companies

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The importance of branding and brand consistency for engineering companies

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We are an Irish brand agency but we work closely with clients from all over the world. The process is still the same. Consistency with your branding is key.

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When I work on branding an engineering company I like to observe how they work. This gives me an idea of gaps in their branding. Do they drive to other businesses? Is the van branded? Is the car branded? Are they wearing branded uniforms? Branded pens? Branded notepads? Branded coffee cups.

Everything a customer can see should be branded properly.

Why is it important?

● It can increase revenue by 33%

● 71% of consumers are more likely to buy from a brand they recognise

● Easier to remember

● More credible and trustworthy

The aim of every business is to make more money. While branding can't do this alone it can create more attention. More attention to your brand the higher the possibility of creating new work. Again, with an engineering brand, if someone wants to refer them, it's easier to do so if they've seen your logo a 100 times. If they don't see your logo or it's not clear they might not

remember you at all. They might just remember the employee's name but not the brand. Now you missed a referral because your branding was not consistent. This is why it's important to work with the branding agency on nailing brand consistency.

How do we stay consistent?

● Same colour

● Same logo

● Same typefaces

● Same message

● Same layout

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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When I work on branding an engineering company I like to observe how they work. This gives me an idea of gaps in their branding. Do they drive to other businesses? Is the van branded? Is the car branded? Are they wearing branded uniforms? Branded pens? Branded notepads? Branded coffee cups.

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How to emotionally connect with customers

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How to emotionally connect with customers

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People buy feelings. Calvin Doyle explains how to use this to connect with your customers. Studio Great is an Irish brand agency based near Dublin.

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The old saying goes, people don't want to buy a quarter-inch drill, they want to buy a quarter-inch hole.

The idea here is people don't want to buy your product, they want to buy what the product does.

In his book "This is Marketing" Seth Godin says that old saying doesn't go far enough.

People buy feelings. For example, if I'm buying a quarter-inch drill I'm buying it to put up a photo on my wall of my daughter. I'm doing this to surprise my wife.

I use the drill to put up the photograph. My wife comes in. She's delighted at the photograph. She loves it so much she cries. I get a sense of achievement because I made her happy. We share a moment together.

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Studio Great Blogs on Rebranding | Branding Agency Dublin

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The old saying goes, people don't want to buy a quarter-inch drill, they want to buy a quarter-inch hole. The idea here is people don't want to buy your product, they want to buy what the product does. In his book "This is Marketing" Seth Godin says that old saying doesn't go far enough.

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Studio Great Services | Branding | Website Design | Video Production

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Studio Great Services | Branding | Website Design | Video Production

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We specialise in rebranding outdated brands and giving them new life. Our services include branding, brand strategy, website design and video production.

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Studio Great Services | Branding | Website Design | Video Production

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We specialise in rebranding outdated brands and giving them new life. Our services include branding, brand strategy, website design and video production.

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Stand out from competition. Connect with new audiences. Evolve your brand. Boost your profits. Create future growth.

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The Brand Agency | Branding for Tech and Engineering Companies

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The Brand Agency | Branding for Tech and Engineering Companies

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Our marketing agency offers all kinds of marketing services in the health sector, both online and offline. We design strategies, campaigns and actions specially developed for companies and groups in the health field, always taking into account the precision and rigor that this sector requires.

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The Brand Agency | Branding for Tech and Engineering Companies

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Studio Great is a brand agency & marketing agency in Ireland specialize in rebranding. Contact us for rebranding your company.