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Already having a colour palate in mind I used this report to back up what it is I wanted to do and because the colours I wanted to use were there I chose them from this report. So even though the trend I have put together isn't in a forecast the colours are.

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I used this to look at what key trims and details to put into my trend report and originally thought I would use both sheers and jewelerfication in my work however I ended up leaving out jewelerfication and put sheers in textiles instead.

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For the trend I had in mind this was the closest forecast but its just is not extravagant enough for my idea so although it may have given my some inspiration as this is what is forecasted to be trending I didn't really use anything from it.

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My main reason for looking at this report is the subsection of the trend- opulent boudoir. I felt as though this section had that sense of extravagance that I was not seeing in in the modern occasion design capsule. so from this i took inspiration for fabrics and silhouettes.

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Despite this trend being from 2017, when I began to think about what I wanted to do for my INP this was the style that I had envisioned basing my range around so it was very useful in bringing my range together and with some primary research I found that this kind of glamour is still desirable. i used a lot of the CAD's in this capsule in my own range.

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Trying to make sure that there was something from the predicted trends in my range I looked at them hoping to find something that I could take from them and include into my range. I liked some of the silhouettes from this but did not really take much from it

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I looked at this report to see what the key items are going to be finding that corsets are still going to be trending there for justifying their position in my range.

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On the last day of my work experience at m&s I interviewed one of the buyers admin assistants in lingerie to get some insight into the shop where most British women buy their underwear. from this I also made notes from what I thought was important.

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I didn't use this article for much other than clarifying how much of the bras market m&s holds in the uk.

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While researching the brand i used their website to see if they had any information on there about sustainability, ethics, sourcing and just the way in which i need to make my range look so you know the brand its collaborating with. Ive referred back to their site several times throughout the project to look at things like the garments composition, pricing and sizing.

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Exert your energy in new season swimwear . . .

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Agent Provocateur: Luxury Lingerie, Swimwear, Bridal lingerie, Hosiery, Beauty

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Luxury lingerie from Agent Provocateur. Shop for exquisite lingerie, classic corsetry, sumptuous nightwear, striking hosiery, sensual beauty and playful accessories.

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I have similar notes for this link as the one above is i needed them both for the same research however the House of CB site was rather unuseful in comparison with no information about sourcing ethics sustainability or composition so i had to go in store to find out more about the way the brand works

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House of CB | Be Obsessed | Brit Designed Bandage Bodycon Dresses & Way More.

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House of CB is a leading British womenswear brand, internationally acclaimed for its feminine, luxury and versatile pieces.

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While researching Agent Provocateur to get some background on if they had ever done anything like this before i found that in 2016 they released a line specifically targeted at a younger audience called L'Agent. however the vibe of the line was very much grunge whereas mine is more glamour

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This season, the L'Agent girl goes renegade, slipping underground to the grimiest of dive bars to let her youthful energy run riot.

Peeling posters, the smell of old whiskey, sneaking backstage to cavort with the band; the L'Agent girl runs against the crowd and prizes friendship, diversity and self-expression above all else.

For the L'Agent by Agent Provocateur Fall 2016 collection the brand worked with Jamie Morgan to shoot that season's campaign. An original member of the Buffalo clan - London's greatest iconoclasts of music, art and fashion in the early 80's - he knows better than anyone how to capture a spirit of fearless creativity and rebellion.

The girls frolic through a degenerate demi-monde, making their own fun and breaking down boundaries as they do it. Styling up some of L'Agent's greatest hits in a rock n' roll way, they pair plunging lace bodysuits with ripped up jeans and sweet filigree longline bras with scuffed leather jackets.

Eyeliner smudged and hair slick to their faces from dancing so hard, they don't preen or worry how they look - they're having way too much fun.

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L'AGENT BY AGENT PROVOCATEUR FALL 2016 COLLECTION

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This season, the L'Agent girl goes renegade, slipping underground to the grimiest of dive bars to let her youthful energy run riot. Peeling posters, the smell of old whiskey, sneaking backstage to cavort with the band; the L'Agent girl runs against the crowd and prizes friendship, diversity and self-expression above all else.

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More on the above

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L'Agent by Agent Provocateur, the youthful line of the luxury lingerie brand, has recently launched its luscious 2016 fall/winter collection. Playing around with the concept of a showgirl, the brand's latest punk-inspired campaign features a trio of models pairing delicate bodysuits and lacy underwear with edgy chokers, studded biker jacket, fishnet stockings, and leather gloves. Browse the steamy lookbook in the gallery above. Priced between $30 USD and $198 USD, you can now shop the collection online from L'Agent by Agent Provocateur.

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L'Agent by Agent Provocateur's 2016 Fall/Winter Lingerie Collection Screams Punk Rock

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L'Agent by Agent Provocateur, the youthful line of the luxury lingerie brand, has recently launched its luscious 2016 fall/winter collection. Playing around with the concept of a showgirl, the brand's latest punk-inspired campaign features a trio of models pairing delicate bodysuits and lacy underwear with edgy chokers, studded biker jacket, fishnet stockings, and leather gloves.

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Continuing my background research into if the brands had done anything like my concept before i found that although House of CB had never collaborated before i found that in 2016 Agent Provocateur teamed up with Charlotte Olympia and created a small range together but the style for this was very different to my idea

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Charlotte Olympia Debuts Collection with Agent Provocateur

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This takes Hollywood Glamour to a whole new level...

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Looking at Agent Provocateurs good on you rating they have put we avoid however after doing my own research i have found they are doing a fair amount to to reduce their companies waste, but i could only find this out by going in store, as well as ethical trading and policies in place to stop modern slavery

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Agent Provocateur is owned by Four Group Limited.

Its environment rating is 'very poor'. It does not publish sufficient relevant information about its environmental policies to give a higher rating. As a shopper you have the right to know how its production practices impact on the environment.

Its labour rating is 'very poor'. There is no evidence it has worker empowerment initiatives such as collective bargaining or rights to make a complaint. There is no evidence it ensures payment of a living wage in its supply chain. It audits some of its supply chain but does not specify what percentage. It does not disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'it's a start'. There is no evidence it has a policy to minimise the suffering of animals. It uses leather. It does not use fur, wool, down, angora, exotic animal hair or exotic animal skin. There is no evidence it traces any animal product to the first stage of production.

Agent Provocateur is rated 'We avoid' overall.

Last updated July 2021

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Agent Provocateur is owned by Four Group Limited. Its environment rating is 'very poor'. It does not publish sufficient relevant information about its environmental policies to give a higher rating. As a shopper you have the right to know how its production practices impact on the environment. Its labour rating is 'very poor'.

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As i had a better understanding of the old Four P's but felt some of the new ones were more relevant to my range i used this article to help me understand and give me some guidance in what it was I needed to write about

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McCann Worldgroup | The 4Ps of marketing that unlock Millennials and Gen Z

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Published in The Drum US Most of us are familiar with the '5Ps' of marketing. However, Millennials and Gen Z require different considerations for marketers looking to successfully connect with them. McCann's Worldgroup's global chief digital officer Sean MacDonald explains. As a Gen Xer, Millennials and Gen Zers have always felt a bit elusive.

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Being a private company they do not have to disclose any information about the brand to i struggled to find out anything about House of CBs revenue and ended up having to make an estimate as this only gave their profits for four years ago

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mirror-next-hop.forbes.com | Access denied (403)

Current session has been terminated.

For further information, do not hesitate to contact us.

Ref: 35.239.130.108 2022-05-23T15:05:02.548Z

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Conna Walker on the 2019 30 Under 30 - Europe - Art & Culture - Conna Walker started House of CB at 17 by borrowing $3,880 from her father.

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Looking into Agent Provocateur i found that in 2017 after struggling since 2007 the company was bought by mike ashley owner of sports direct

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Image source, Reuters

Lingerie firm Agent Provocateur has been bought by a firm linked to Sports Direct owner Mike Ashley after it was placed into administration.

Private equity group 3i has owned the struggling company since 2007.

Agent Provocateur has 10 stores in the UK and employs around 600 people. It is not known if there will be job losses.

It has been reported that the firm linked to Mr Ashley paid around £25m after seeing off competition from private equity firm Lion Capital.

The lingerie firm was sold via a so called "pre-pack deal" - that means a buyer is lined up to buy the assets of a company, but crucially not its liabilities, such as its debt and pension deficit.

It is usually agreed before the company is publicly declared to be in financial difficulty. Defenders of such deals argue that they allow a company to survive and protect jobs.

The deal was done through investment vehicle Four Holdings, which is a third-owned by Sports Direct, according to Companies House filings.

What is a pre-pack administration?

A pre-pack administration is one in which the insolvent company has already lined up a buyer for its profitable assets before it enters administration, allowing a sale within days

It allows a firm to write off its debts and helps it close down loss-making parts of the business

Critics say pre-packs "stitch up" unsecured creditors and can allow directors to shed liabilities and buy back the business (under a new company)

Others say that if a firm is by definition insolvent, unsecured creditors are unlikely to get their money back anyway, and that pre-packs allow for a quick rescue of the business and help secure jobs

Image source, PA

Sports Direct's profits have suffered after criticism of work practices at its Derbyshire warehouse.

Mr Ashley appears keen to target more upmarket fashion retail, moving away from the cheaper end of the High Street.

In February he acquired a 11% stake in fashion chain French Connection, and owns a controlling stake in the premium retailer Flannels, among other interests.

Agent Provocateur was founded in 1994 by Joseph Corré and his wife Serena Rees.

Mr Corré is the son of fashion doyenne, Vivienne Westwood and the former manager of the Sex Pistols Malcolm McLaren.

More on this story

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Mike Ashley firm buys lingerie firm Agent Provocateur

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A firm linked to Mike Ashley, owner of Sports Direct, has bought the upmarket lingerie firm Agent Provocateur.

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this article goes into more depth about the above matter of Agent Provocateur going into administration saying how they sold their 12 US stores to Four Marketing.

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Going into Selfridges i was told that they were not allowed to stock the agent provocateur garments with ostrich feathers so i tried to find an article with this information but this was all i could find which doesn't say they're included but they are an exotic feather and i trust what the people in store told me so any of my range with feathers will not go into concessions.

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British luxury retailer Selfridges has announced plans to stop selling exotic skins.

The department store said it will phase out products made of python, alligator, lizard and crocodile skin.

Its ultimate aim is to only sell leather from agricultural livestock including cow or calf, sheep, pig, goat, water buffalo and lamb by February 2020.

"I am proud to confirm that exotic skins will no longer be available to purchase at Selfridges as of February 2020," Selfridges' buying director Sebastian Manes told .

"We will continue in our ambition to inspire our brands and customers through thoughtful, ethical and transparent buying strategies."

The retailer banned products that used real fur in 2005 and says it prides itself on being a "responsible retailer and a trusted curator of brands".

The announcement has since been praised by Humane Society International (HSI) - an organisation that works on animal protection issues around the world.

"It is wonderful to see Selfridges end the sale of exotic skins, a move that will save countless crocodiles and snakes from losing their lives," HSI's UK executive director, Claire Bass, said in a statement.

"When Selfridges went fur-free more than a decade ago, it positioned itself as a retailer at the forefront of compassionate fashion.

"Banning exotic skins in recognition of the serious animal welfare issues that exist in this industry is a natural next step for a responsible retailer."

Selfridges is also spearheading a number of other initiatives designed to promote sustainability including its Buying Better, Inspiring Change initiative.

The scheme, which was introduced in 2016, was designed to help the retailer work towards ensuring that 50 per cent of all its products are eco-friendly by 2022.

"As a leading global retailer, Selfridges seeks to use its influence to encourage partners and people to buy responsibly, respect the planet and protect our future," Selfridges' director of sustainability, Daniella Vega told .

The retailer joins the likes of designers Victoria Beckham, Chanel, Vivienne Westwood and Diane Von Furstenberg who have all pledged to not use fur and exotic skins in their collections.

A number of other big names, including Burberry, Gucci, Versace and Coach have also taken a stand against animal cruelty in recent years by banning the use of fur in their designs, opting for faux alternatives instead.

Earlier this year, online retailer Farfetch also announced plans to ban the sale of fur, saying it will drop fur from its collections as of December 2019.

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British luxury retailer Selfridges has announced plans to stop selling exotic skins. The department store said it will phase out products made of python, alligator, lizard and crocodile skin. Its ultimate aim is to only sell leather from agricultural livestock including cow or calf, sheep, pig, goat, water buffalo and lamb by February 2020.

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Researching for my PESTLE i needed to look at macro factors that will be effecting my range. This one looked at economical factors specifically the cost of living crisis that means that people are spending less on non essential products fashion being one of the biggest cut backs

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This is for the same research as above with prices reaching a high and consumers being less inclined to buy non essential items.

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this was again about the current economy however neither House of CB or agent provocateur provide free returns

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This week, the BBC reported that Zara had earlier this month begun charging UK customers £1.95 ($2.44) to return online purchases by mail. The policy - already in place in 37 other countries - doesn't apply to online orders returned in stores.

Outraged shoppers took to social media to complain. Some told horror stories about long queues and slow service when they attempted to bring items back to Zara's stores. Others argued that Zara should improve its sizing and fits if they were going to charge for returns. A few applauded the new policy, saying it would nudge consumers toward more mindful consumption habits (the retailer said that it had begun charging for some returns in an effort to reduce its carbon footprint).

The environmental case for Zara's switch is iffy - a delivery van picking up multiple returns will likely generate fewer emissions than individual customers driving to stores to avoid the fee, Deutsche Bank analysts wrote in a research note this week.

The economic case is clearer.

Online shopping, which boomed over the pandemic, has a much higher rate of customer returns than in-store purchases. Shipping and processing returned items create mounting logistical costs, as well as carbon emissions. Still, retailers fear turning back the clock now that many shoppers have become accustomed to free and easy returns: in a 2021 survey by the payments firm Klarna, 57 percent of respondents said they would never buy from a retailer that charged for returns.

But some companies are looking to dial back these expensive perks that attracted shoppers during the pandemic. In October and November 2021, just under 40 percent of retailers said they charge for mailed returns, while about 2 percent planned to incur charges over the holiday period and 19 percent were undecided on what measures they would take, according to a survey by Appriss Retail and the US National Retail Federation.

Online returns "have been abused, and are more costly [not only] in terms of the logistical cost, but in terms of the environment as well," said Joaquin Villalba, chief executive of retail analytics firm Nextail Labs, which counts River Island and Guess among its clients. He is also a former head of Zara-owner Inditex's European logistics operations.

Zara is by no means the first retailer to charge for returns - in the UK, Uniqlo and Next charge customers for returning products via parcel shops or home collection. Retail experts suspect it will not be the last, especially if consumers prove more willing to pay the fee than they have indicated in surveys.
The Burden of Returns
E-commerce returns have always posed a logistical headache to retailers, but the costs have risen significantly in the past two years, as online sales overall rose dramatically and parcel carriers raised their rates to deal with surging volumes. In January, UPS said it would handle a record 60 million returns following on from the holiday season, 10 percent higher than the year prior. At the beginning of the year, shipping company Fedex increased average prices by 5.9 percent.

As consumers buy fewer stretchy sweatpants and more party dresses, those costs will only continue to rise. At Revolve, 54 percent of orders were returned, the highest rate in at least two years, according to Cowen. In its full-year results reported earlier this month, Boohoo recorded a return rate of 33.7 percent in its core UK market, up nearly 10 percentage points from the year prior.

"Returns are a big mess, especially in the fashion space ... [and] always a profitability drain for brands," said Balaji Santhanam, associate partner covering consumer goods, retail and logistics at consultancy Infosys.

Online shopping bears a prodigious environmental cost as well, from packaging to the millions of home deliveries. The bulk of the fashion industry's environmental impact takes place in manufacturing, however. Carbon emissions associated with returns are minimal in comparison.

Cutting overproduction, or the volume of clothes discounted at end of season, from 40 percent to 30 percent every year could save 158 million tonnes of carbon emissions, according to a 2020 report by McKinsey and Global Fashion Agenda. Reducing an e-commerce return rate from 35 percent to 15 percent, meanwhile, could save 12 million tonnes of greenhouse gas emissions per year, the report found.
Formulating the Best Policy
Whatever the motivation, charging for online returns will no doubt reduce the number of orders sent back. Incentivising in-store returns, which immediately puts products back in circulation, can also prevent waste, said Santhanam.

Other tactics include improving product pages and virtual sizing technology, or letting customers know about fit and styling advice if they start to add multiple sizes of the same item to their online cart. Some retailers offer repair and alteration services, hoping some minor adjustments to fit will ward off some returns. Ganni, for example, partnered with London-based tailoring app Sojo in November last year to offer on-demand alterations (this service isn't limited to brands selling $400 dresses; Uniqlo also offers in-store tailoring).

Consumer psychologist Kate Nightingale also argues that, counterintuitive as it may seem, brands could benefit from adding a little more friction to the customer's online shopping journey. Instead of constantly pushing new product, they could provide personalised styling tips for customers' older purchases, thereby reducing the number of impulse buys that ultimately get returned.

"It's more about a long-term mentality change," she said. "It's a big ask, because it [involves] a lot of permutations, but imagine the savings in returns that could make, without charging the customer."
THE NEWS IN BRIEF FASHION, BUSINESS AND THE ECONOMY

Richemont shares tumble after failing to report progress on YNAP sale. Chairman Johann Rupert also raised concerns on inflation, and a slower-than-expected recovery from coronavirus lockdowns in China.

Ermenegildo Zegna targets more than €2 billion in sales. The family-controlled group, which listed on the New York Stock Exchange via a SPAC merger in December is aiming to surpass €2 billion ($2.1 billion) in revenue in the next four to five years, up from €1.29 billion last year.

Tag Heuer becomes first LVMH brand to accept cryptocurrency. The Swiss watchmaker, which is led by LVMH chairman Bernard Arnault's son Frédéric, called the move a "significant step on its digital transformation journey."

Nike teams with Jacquemus for its latest fashion collaboration. The French designer follows in the footsteps of luxury brands like Dior and Off-White, whose sell-out partnerships with Nike generated massive online buzz and commanded sky-high resale prices on the secondary market.

Tom Ford steps down as CFDA chair. CFDA chief executive Steven Kolb will serve as interim chair until the organisation names its next chairperson, with the announcement set to be made this fall. The new chairperson will take the reins at the start of the CFDA's fiscal calendar in January 2023.

US retail sales rise strongly, manufacturing output accelerates. The rise, reported by the Commerce Department on Tuesday suggested demand was holding strong despite high inflation and souring consumer sentiment.

Century 21 will reopen next spring in same lower Manhattan location. The discount department store will return to its location in the Financial District in spring 2023, the company announced Tuesday, on Mar. 17.

Reality show Love Island to promote preloved fashion with Ebay partnership. In recent years, Love Island has faced a backlash regarding its relationship with fast fashion due to its avid following among younger consumers.

Canada Goose forecasts annual profit above estimates on strong luxury goods demand. Canada Goose said it expects revenue for fiscal 2023 to be between 1.30 billion Canadian dollars ($1.01 billion) and 1.40 billion Canadian dollars. Analysts on average expect it to be 1.30 billion Canadian dollars, according to Refinitiv IBES data.

Kohl's becomes latest retailer to warn of inflation pain. Kohl's Corp cut its full-year earnings forecast on Thursday, joining some of the largest US retailers, including Walmart and Target, in warning that red-hot inflation is starting to erode profit margins and consumer spending power.

Calida Group acquires lingerie brand Cosabella. The Swiss intimates company, which also owns German brands Aubade and On My Skin, acquired the American lingerie label for $80 million, it announced Thursday, May 19.

T.J. Maxx parent sees upbeat profit as price hikes counter higher costs. TJX Companies Inc. forecast annual profit above Wall Street estimates after posting upbeat quarterly earnings.
THE BUSINESS OF BEAUTY

L Catterton invests in another hair extensions brand. Following the private equity giant's investment in professional hair extensions and beauty product company Beauty Industry Group (BIG) last year, it acquired Bellami Hair, a direct-to-consumer human hair extensions seller.
PEOPLE

Jacquemus names Bastien Daguzan CEO. Designer Simon Porte Jacquemus previously held both the chief executive and creative director roles at the influential French brand.

Hugo Boss announces departure of COO Heiko Schäfer. The German fashion brand said Friday that Schäfer will leave the company on May 31 after two years as the company's operations chief.

Nike diversity chief to leave brand after two years. Felicia Mayo, Nike's chief talent, diversity and culture officer since July 2020, will exit the post at the end of this July.

Condé Nast appoints Rachel Wilkerson Miller editor of Self. Wilkerson Miller will report to Anna Wintour, chief content officer, Condé Nast, and global editorial director, Vogue. Her appointment is effective May 23, 2022. She succeeds Leta Shy, who served in the post for just one year.

Under Armour CEO Frisk to step down. The apparel maker named chief operating officer Colin Browne as its interim CEO, while it searches for a permanent replacement.
MEDIA AND TECHNOLOGY

Shopee-owner Sea tops revenue estimates on e-commerce strength. The New York-listed company said total revenue in the first quarter of 2022 rose 64.4 percent to $2.9 billion, above analysts' estimate of $2.76 billion, according to Refinitiv IBES data.

JD.com beats quarterly revenue estimates on increased e-commerce demand. The Beijing-based company beat Wall Street estimates for quarterly revenue on Tuesday, as more people shopped on its e-commerce platform following lockdowns in mainland China to fight a fresh Covid-19 outbreak.
Compiled by Joan Kennedy.

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Is This the Beginning of the End for Free Returns?

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This week, the BBC reported that Zara had earlier this month begun charging UK customers £1.95 ($2.44) to return online purchases by mail. The policy - already in place in 37 other countries - doesn't apply to online orders returned in stores. Outraged shoppers took to social media to complain.

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For my research for my Four Ps I was trying to find out what celebrities wear House of CB and came across this article saying Beyonce, Khloe Kardasian, Kylie Jenner etc have been seen in the brands garments. It also talks about how empowering women is one of the main thing that drivers her which is also Agent Provocateurs ideology.

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House of CB's Conna Walker Shares her Three Rules to Building a Fashion Powerhouse - Voir Fashion

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Growing up in East London, all she had, and ever needed, was an entrepreneurial mindset and a passion for an industry that would forever in time change her future. Not only as a woman but as a leader.

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I used this article to confirm that the current consumer wants sustainability from the garments they are buying. However the retailers are not getting this which I can see in House of CB as all they could say in store was they use paper boxes rather than plastic bags.

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T-shirt made of 100% and hundred percent organic materials. Customer with responsible and nature and ... [+]
getty

Consumers and retailers are not on the same page when it comes to sustainable shopping. This is the key takeaway from a recent report produced by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania.

Consumers and senior retail executives were surveyed in tandem to compare perceptions and preferences for sustainable products, shopping formats, and the influences driving sustainable purchase decisions.
The survey found that a significant disconnect between senior retail leaders and consumers exists when it comes to sustainability.
Not surprisingly, the sustainability imperative has been driven primarily by the consumer. A few forward-thinking retailers such as Patagonia and Levi's have been pioneers in this field and should get the credit they deserve for giving conscious consumerism a bigger platform. Yet it's the consumer-specifically the Gen Z consumer-that has elevated the sustainability conversation.
The recent study found that the Gen Z consumer has outsized influence on not only their Gen X parents but even their Boomer grandparents when it comes to sustainable shopping.
In the two years since First Insight's first report on Gen Z and sustainability was published, Gen X consumers' preference to shop sustainable brands increased by nearly 25% and their willingness to pay more for sustainable products increased by 42%. In fact, consumers across all generations-from Baby Boomers to Gen Z-are now willing to spend more for sustainable products. Just two years ago, only 58% of consumers across all generations were willing to spend more for sustainable options. Today, nearly 90% of Gen X consumers said that they would be willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago.
Gen Z's influence will only increase as the younger members of this cohort grow into adulthood. By 2030, Gen Z will represent 27% of the world's income, surpassing Millennials by 2031, according to Insider
Since this generation also supports brands that also support their own values and causes, it's imperative that brands and retailers become aligned with theses consumers before it's too late.

Senior retail executives appear to have little understanding of consumers' preferences around sustainable offerings and shopping.

One of the most significant data points uncovered in the recent report is the fact that consumers across all generations are willing to pay more for sustainable products than retailers expect. Two-thirds of consumers say they will pay more for sustainable products, with equally two-thirds of retailers believing that consumers will not pay more for sustainable products. This conundrum could easily be alleviated if the retailers and brands simply listened to the voice of their customers to gain a greater understanding of how to price sustainable products before they hit the shelves.

Another interesting deviation was discovered around the importance sustainability plays when consumers choose to make purchases.

Almost 100% of the retailers surveyed believe that consumers rank brand name higher than product sustainability, when, in fact, a much lower percentage - 56% - of consumers rank brand name as somewhat or very important.

Likewise, only half of the senior retailer executives believe that sustainability is an important purchase consideration for consumers despite three-quarters of all consumers saying that it is somewhat or very important to them.

A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands. Almost 30% say they want to improve the environment, with 23% wishing to reduce production waste, 22% wishing to reduce their carbon footprint, and 17% concerned with animal welfare. Only 7% agree that they prefer to shop sustainably due to social signaling; in other words, to be recognized as being a good citizen. Retail executives rank social signaling nearly equal to improving the environment when asked why they believe consumers shop sustainably.

The good news is that almost 100% of the senior retail executives agree that consumers expect them to operate in a more sustainable way.

We know from previous studies that the older generations-Millennials through Boomers-define sustainability primarily by the materials used to create a product. These include organic, naturally harvested fibers or products made from recycled materials. Sustainability to Gen Z, on the other hand, means sustainable manufacturing. Using predictive analytics, testing 3D digital samples prior to production, and refining ESG policies are winning tactics which can improve sustainability targets for many companies.

Consumers are giving retailers and brands the benefit of the doubt, with 60% agreeing that retailers are sufficiently transparent around their efforts to become more sustainable. It's ironic that 100% of the senior retail executives think consumers assume the retailers are not transparent with their sustainability efforts.
Listening more closely to the voice of the customer will enable retailers and brands to offer more than just performative measures when it comes to ESG priorities.
Clearly, retailers must be more in sync with consumers on issues as critical as sustainability.

Gen Z's sustainability priorities are expected to increase in importance as more and more members of this generation enter the workforce. Aligning with consumers on sustainability demands is simply better for business. Acting on consumers' sustainable shopping preferences will guide retailers with better offering selection and more competitive pricing. Transparency around sustainability efforts will help brands and retailers differentiate themselves in the market, while testing consumer-validated merchandise can improve retailers' sustainable product assortments and bottom lines.

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Consumers Demand Sustainable Products And Shopping Formats

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Consumers and retailers are not on the same page when it comes to sustainable shopping. This is the key takeaway from a recent report produced by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania.

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As there are a few garments in my range with feather trims and although House of CB doesn't use 100% ostrich feather like Agent Provocateur they still use a blend of real ostrich and turkey feather and due to this i needed to look at the laws surrounding sourcing and using feathers.

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At the beginning of the project I sent out a survey and these are the results

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During my primary research i found that House of CB sources from the Philippines however while trying to research sourcing from there i struggled to find information both specific to textiles and the Philippines this article is about the pros and cons of outsourcing from the Philippines which was as close as i could get.

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Outsource Philippines is a decision that many CEOs face. There are pros and cons of outsourcing business process work to the Philippines. Here are some advantages and disadvantages of outsourcing to the Philippines.

Outsource Philippines Advantages:

Outsourcing Saves Time - Outsourcing to the Philippines can save you precious time. Time-consuming and repetive business processes are taken care of by your business process outsourcing provider in the Philippines. Let them worry about the busy work, so that you as the CEO can do higher level tasks like implement a new marketing plan or That is because you do not have to worry about the work or projects as it is taken care of. What you need to think about it how to utilize the resources and implement other marketing techniques which can help in the growth of your business.

Its Their Passion, not Yours! - Customer support might just be one of a hundred things you must worry about as a CEO. You aren't a customer support expert, its not your passion, and its certainly not all you do. Find a BPO provider in the Philppines who is passionate about customer service, and this is their speciality. They know the business process inside out. They will hire the right people, and you can expect excellence from them if they are true subject matter experts with a proven track record.

Outsourcing Saves Money - Companies typically save at least 40 percent by outsourcing. Many companies save many more times that. For example, a mid level developer in the Bay Area charges 100-$150 / hour. You might be able to find a full time person in the Philippines for less than $2,000 per month. That's massive cost savings! Many companies can hire 2, 3 or even more people in the Philippines for the cost of just one FTE back home.

Sharpen Your Focus! - Outsourcing time-consuming, repetitive tasks to the Philippines allows CEOs to focus on their core competancies which are going to add tremendous value. They can focus on the KPIs that matter, and their own personal performance.

Better Quality - Outsourcing to a subject matter expert often improves processes, and drives errors out of processes. It also streamlines process more often than not

Outsource Philippines Disadvantages:

Loss of Visibility and Control - Perhaps the biggest outsourcing risk is loss of visibility and control. Loss of visibility and control is a common fear many CEOs have when deciding to outsource. Loss of control in outsourcing can mean very high costs with a sub-par product or service.

Threat to Privacy - You may have to let your outsourcing provider in on trade secrets, or proprietary software or processes. A good non-compete or NDA agreement is therefore standard in the outsourcing industry.

Data Security - Virtually all data protection and privacy regulations state that firms can't share the risk of compliance, which means that if your outsourcing partner fails to protect your company's data, your company is at fault and is liable for any associated penalties or legal actions that might arise from the exposure of that data.

Possible Hidden Costs - Be sure to sign an outsourcing agreement with a flat fee, that is easy to understand, and free of any hidden costs.

Language Issues - There might be minor issues when you want to outsource your work off-shore, as you might not coordinate due to language problems. Choose an outsourcing provider with excellent communication skills.

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Outsourcing to the Philippines: Advantages and Disadvantages

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Outsource Philippines is a decision that many CEOs face. There are pros and cons of outsourcing business process work to the Philippines. Here are some advantages and disadvantages of outsourcing to the Philippines. Outsourcing Saves Time - Outsourcing to the Philippines can save you precious time.

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For inspiration for my marketing mock ups I looked at House of CB competitor Oh Polly who post their range plan before the range is released to get consumers excited about the upcoming release.

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A post shared by OH POLLY (@ohpolly)

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I used this link to justify my idea of wanting to do a brand collaboration. Recently there has been a rise in them and i wanted to find out why and how it would benefit the brands

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With restrictions easing, world travel and international borders re-opening, 2022 really does feel like the year for making friends again. And in more ways than we expected!

Brand collaborations have for years been a thing of pop-culture fodder. Bringing different audiences, different worlds together to reach a wider demographic and ultimately opening up a much bigger buying pool. When done right, these collaborations have sparked more than sales. Popular culture has listened, re-tweeted, and bought in to the concept of brands aligning goals and brand messaging to expand their audiences.

Fashion houses bringing in designers from competing brands has historically been a successful creative experiment with popular Parisian x Japanese brand Kenzo bringing in Nigo of Louis Vuitton fame in 2021; and with the likes of BrewDog and ALDI collaborating on a custom IPA, it's a great way to expand your audience; and if successful, stimulate some positive brand noise.
Why 2022?
With so much economic uncertainty through covid, collaboration for brands in 2022 can mean economic stability. It can mean sharing the cost, sharing the profit and sharing the risk in this sometimes-inconsistent market. In fact, 'data from Accenture indicates that successful collaborations can cut a brand's logistics costs by 3-4% and manufacturing costs by 5-15%. Further, collaborations can raise a store's shelf-stock by 5-8% while optimizing inventory management for brick-and-mortars.

Out-of-stock online goods are said to cost brands up to $17 billion per year and supply chain delays in the latter half of 2021 have only contributed to this net loss. But successful brand collaborations can bring this number down while boasting a broad scope of marketplace opportunities.' ( Rethink Industries)

But collaborations go way beyond just sharing the costs, some of the more iconic brand collaborations, like Beyonce and Pepsi - and yes, Beyonce counts as a brand - have not only generated big sales for brands, but they have also shifted popular culture. Hence her collaboration with Adidas for Ivy Park - she generates global sales and gives brands a level of certainty on revenue that stand alone brand campaigns might not.

Brand collaborations also offer the opportunity to navigate outside of traditional brand activity and have it still feel brand appropriate. Can they push the boundaries, yes. But don't all good marketing campaigns push the boundaries in some way?

We've included some noteworthy brand collaborations below and look forward to the new friendships that 2022 will bring!

A stylish collaboration with one of the most popular social media platforms, the partnership is between the Levi's® brand and Pinterest. The collaboration results in a first-in-market, personalized styling experience for consumers, based on a visual questionnaire and style insights from their individual Pinterest activity. The result? A Pinterest board that might suggest a pair of jeans tailored to your tastes, an editorial image to spark ideas for how to wear them, or a link to the customization page on Levi.com so you can make them your very own.

"Consumers have endless choices and access to products. At a certain point, that gets almost too big, so you need something more curated; you need someone who will be your virtual stylist and come back with what works for you," Brady Stewart, senior vice president for the Levi Strauss Americas digital team, told Glossy magazine for a recent piece on the Styled by Levi's® project. "This is bringing back the concept of discoverability. Before the internet, you'd go to your favourite boutique, and someone pulled the best items for you." ( Levi Strauss)

The collaboration entitled: ' Leave 'serious' at the door', this collaboration is a great example of brands outside of the higher price brackets that are still pushing the boundaries to inspire their buyers. And why can't fast food go hand in hand with fashion?!

'Critically, both Greggs and Primark know what they are not: aspirational or high fashion. This self-awareness is essential to ensuring that anything they launch, outside of business-as-usual products, remains authentic and keeps the public 'in on the joke'. Streetwear lines from unexpected brands work best when they poke fun at a fashion industry, which can often take itself too seriously.

Set to launch right on the doorstep of London Fashion Week later this month, the Greggs x Primark clothing collection adeptly flips the narrative of what it takes to look good, enabling those who may traditionally have been excluded from the exclusive world of high-fashion to get their own taste of the action in a way that works for them.' ( The Drum)

GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. Instead, both have established themselves as lifestyle brands - in particular, a lifestyle that's action-packed, adventurous, fearless, and usually pretty extreme. These shared values make them a perfect pairing for co-branding campaigns, especially those surrounding action sports.

To make the partnership work, GoPro equips athletes and adventurers from around the world with the tools and funding to capture things like races, stunts, and action sport events on video -- from the athlete's perspective. At the same time, Red Bull uses its experience and reputation to run and sponsor these events.

"GoPro camera technology is allowing us to complement the programming by delivering new athlete perspectives that have never been seen before," said Sean Eggert, Red Bull's director of sports marketing. The collaboration allows exclusive GoPro content to enhance both companies' growth. (HubSpot)
Loud Mouth Media are a multi-award winning Digital Marketing Performance Agency, specialising in PPC, Paid Social, SEO, Digital Strategy, Performance Creative, Ecommerce and Video Marketing. Get in touch with our team today to discuss your digital performance in 2022!

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Brand Collaborations | 2022, The Year of Making Friends

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With restrictions easing, world travel and international borders re-opening, 2022 really does feel like the year for making friends again. And in more ways than we expected! Brand collaborations have for years been a thing of pop-culture fodder. Bringing different audiences, different worlds together to reach a wider demographic and ultimately opening up a much bigger buying pool.

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As sustainability was something i wanted to incorporate into my rang i needed to research sustainable textiles that i can include in the composition of my garments to make them more appealing the to conscience consumer. I already knew about ecovero from a previous project so wanted to include it in this one too.

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Wood - our natural and renewable raw material, wood and pulp, comes from certified and controlled sources derived from sustainably managed forests. The non-profit environmental protection organization Canopy has consistently ranked Lenzing among the top viscose producers worldwide for our sustainable wood and pulp sourcing practices.

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LENZING™ ECOVERO™: Sustainable Viscose Fibers For Fabrics

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LENZING™ ECOVERO™ is a well recognized viscose fibers brand that practices eco responsible production for a cleaner and sustainable environment. Learn more.

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For love and lemons is an upcoming brand known for their lingerie and are using ecovero. their prices are quite high but are still cheaper and to someone looking for sustainable lingerie that may mean that they choose this over what Agent Provocateur is offering. This is one example of something of theirs that contains EcoVero.

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looking for examples of garment that have been made using Microsilk I found this dress from a collaboration between Stella McCartney and Adidas. Stella is known for her efforts in making fashion more sustainable so this does not surprise me and i believe she uses it regularly in her ranges.

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When looking for brands to compare Agent Provocateur i found Myla. they sell both nightwear and lingerie and similar but slightly cheaper prices to agent provocateur and they had a concession in Selfridges so i was able to conduct an in store compshop

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Shop our latest luxury lingerie shapes and styles just in. Key looks and new silhouettes in a sumptuous colour pallet to guide you through the new season. Beautiful, bras, briefs and thongs to flatter and enhance your body shape.

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New Lingerie | New Season Luxury Lingerie & Nightwear

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Shop our latest luxury lingerie shapes and styles just in. Key looks and new silhouettes in a sumptuous colour pallet to guide you through the new season. Beautiful, bras, briefs and thongs to flatter and enhance your body shape.

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Bordelle i already knew about and as much as i know their style isn't what you see so much in agent provocateur i couldn't really find anything directly comparable and this is another luxury lingerie brand who also had a concession in Selfridges for my compshop

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Bordelle: Luxury Lingerie, Bodywear, and Accessories | Designer Bondage Inspired Lingerie

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Bordelle: Luxury Lingerie, Bodywear, and Accessories | Designer Bondage Inspired Lingerie

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Bluebella i chose for comparison because although they may not be too similar they are both in Selfridges and this is a much cheaper option so its something people would opt for if they're looking for affordable quality lingerie

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Bluebella award winning, fashion-led lingerie and nightwear collections designed to redefine sensuality. Highly wearable, seductive and affordable.

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In order to justify my range i needed to find evidence that it would to well. it being an autumn winter range i looked at what was trending that time last year and found that several styles in my range come under three of the categories in this report from edited

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Acorn | Geodemographic Segmentation | Acorn Data | CACI

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Acorn provides a geodemographic segmentation of the UK's population. Acorn is used to analyse customers, identify profitable prospects, evaluate local markets.