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Welcome to Let'Snacking, where flavor meets quality!

On May 24, 2024, this business began operations as a snack business under the MPU3222 subject. Let'Snacking business is located University Malaysia Sarawak (UNIMAS), 94300 Kota Samarahan, Sarawak.

The business was run by a 5-member group comprising Year 1 Linguistics Programme in UNIMAS (Faculty Education, Language and Communication). Besides, this business is a type of collaboration between us or ownership business.

Our business doesn't have specific hours of operation because orders from customers are fulfilled any time as long as the group members are awake. The delivery service will be available during class on Monday through Friday.

For more information, here are our business social media links :

Instagram link :

https://www.instagram.com/letsnackinggg?igsh=MWN4Z241d3djajBvYg%3D%3D&utm_source=qr

Whatsapp number :

0194359492 (Emely),

0149951417 (Ellya)

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• Affordable price

• There is a delivery service used

• Can be use as a doorgift to the friends during celebration (birthday party)

• Preferably bundle with food and drink

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Here are the exactly Let'Snacking location.

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The target customers of the Let’Snacking business are :

• Open to university students

• No age limit

• Regardless of gender (male or female )

• Social media platform users such as Whatsapp and Instagram.

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In May 2024, there were RM298.00 in total sales and RM78.45 in total expenses. Thus, our company's total profit in May 2024 was RM219.55.

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What you waiting for ? 🥢🧃🍭🥨

1) Package A

LIMITED EDITTION ( 6 PACKS ONLY )

RM 5

2) Package B

10 PACKS ONLY

RM5.50

Customers may choose their favourite of cup noodle from PACKAGE A.

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Blue Quirky This or That Food Favourite Instagram Post_20240523_131100_0000

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Individual reflection - Emely Glady anak Kelimin (98827)

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Individual reflection - Emely Glady anak Kelimin (98827)

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First of all, I want to say how grateful I am for having studied the MPU3222 Foundation of Enterpreneurship Inculturation. Special thanks to our dedicated instructor Sir Dilah bin Tuah and business partners Let'Snacking.

I sincerely appreciate all of members' efforts and energy for the purpose of business. My experience managing this business allowed me to get insight into the value of teamwork, financial management and attracting customers.

In conclusion, this subject inspired me to start my own business at UNIMAS because here can provide a lively attraction among students as well as generate income.

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How this business name come out with Let'Snacking ?

Firstly, "Let'Snacking" appears to be play on words combining "Let's" and "Snacking" which is suggesting an invitation to snack.

Secondly, we choose Let'Snacking as the business name because it refer to a business focused on providing snacks.

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Let'Snacking logo despicts the products sold by the business itself. The choice of yellow colour in the logo conveys a sense of "warmth" where we welcome customers with the great respect.

Beside, the tagline "Eat like Pro" signifies mindful eating, where every customer is aware of what and how they eat, enjoying the tastes and textures, and listening to their body's hunger & fullness signals.

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We're in Year 1, Semester 2 of the Linguistics program. This are our group members for MPU3222 Foundation of Enterpreneurship Inculturation.

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We offer dropshipping service for kuih sepit berinti and sell packaged snacks. Our business goal is to sell snacks that not only fill cravings but also fill customers' need instead of making them hungry.

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Pink and Red Skincare Beauty Product Feature Instagram Post_20240627_202422_0000

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Individual Reflection - Nur Ellya Natasya binti Morsin (100324)

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Individual Reflection - Nur Ellya Natasya binti Morsin (100324)

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The MPU3222 Foundation of Entrepreneurship Inculturation course has been a transformative experience, enriching my understanding of entrepreneurial concepts and equipping me with practical skills essential for business management and effective marketing strategies. The collaborative projects and engaging discussions with classmates and lecturer have not only broadened my perspectives but also strengthened my interpersonal and teamwork skills.

This course has instilled in me a newfound confidence to pursue entrepreneurial endeavors. I feel well-prepared to navigate the challenges and opportunities that lie ahead in the entrepreneurial landscape. I am eager to apply the knowledge and insights gained from this course to contribute meaningfully to the business world and strive for success in my future endeavors. Thank you.

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[ Leader and Manager of Graphic ]

Hi everyone ! Nice to know you. I'm Emely Glady. I am from Bintangor, Sarawak and I'm 21 years old. I am interested in the creation of logo and posters plus I also able to manage group members in an assignment. Therefore, I take responsibility as a leader and Manager of Graphic in this business.

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[ Manager of Visual Communication and Order Recipient ]

Hi guys. My name is Nur Ellya Natasya binti Morsin. My matric number is 100324. I am from Daro. My age is 22 years old. I also help in editing logo and posters of our products. I took on the role of manager of visual communication and order recipient.

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[Treasurer]

Hello everyone, My name is Vanessa Baxter Blassan and I am 21 years oId. I am from Kuching. I am the treasurer for our business project. Thus, I am responsible for the financial matters for our project.

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[ Assistant Manager of Finances & Inventory Management ]

Good day to everyone of you. I am Esther Engelin Anak Siong. I'm from Padawan, and I'm 21 years old. As Assistant Manager of Finances & Inventory Management, I was in charge of this project. Besides to collaborating with the treasurer to make sure that the financial transactions are proper and stable, I am in charge of the financial records.

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[ Purchaser of product & Promoter ]

Hello, I'm Susan anak Buta. I am 21 years old and I'm from Padawan, Sarawak. Since my sister opened her own store in Padawan, I have always loved going shopping with her. Thus, my area of expertise is purchasing items at discounted prices. Similar to that, I am skilled at using social media for business purposes, so I enjoy the role of promotion.

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Our customers are among :

1. Coursemates (students Linguistic Year 1)

2. UNIMAS's students

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Methods that we used to sale and promote our products

1. Social media (WhatsApp and Instagram)

2. Word of mouth

3. Cash on delivery (COD)

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The marketing activities that we do are focused on social media like Instagram which is the majority of user are students as the target group. It is because the products that we sale are open to university students especially UNIMAS's students. Instagram is the best way to promote our products because the users are mostly students. Here is an example of the marketing that we do on our Instagram social media account.

Instagram link :

https://www.instagram.com/letsnackinggg?igsh=MWN4Z241d3djajBvYg%3D%3D&utm_source=qr

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We are attempting to enhance our products by using WhatsApp as a powerful marketing technique. We have successfully accomplished a number of goals with this platform, such as product promotions and special offers, which involve using broadcast lists to notify customers about the introduction of new menu items. This social media can immediately respond to inquiries from customers regarding product, product availability, and order information from university students which is Unimas's students.

Whatsapp number :

0194359492 (Emely),

0149951417 (Ellya)

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Teaser post are used for sparks curiosity. This means a good teaser can pique the interest of potential customers, making them more eager to learn more about the product. Then, builds anticipation. By providing a glimpse of a new product, companies can build expectations and anticipation among customers before the official launch. Other than that, increases brand awareness. Teasers can help boost visibility and awareness of a brand, especially if widely shared on social media and other platforms. Teaser also useful to encourages customer engagement. Teasers often encourage interaction and engagement from customers, whether through comments, shares, or discussions about the featured product. Last but not least, facilitates market segmentation. By analyzing responses to the teaser, companies can understand customer interests and preferences, which can be used for further marketing strategies.

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Beige Brown Crumpled Paper Coming Soon Instagram Post_20240628_232201_0000

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Everwin Centre Sdn Bhd - 11 Miles Branch (packaged snacks supplies)

Emelin (supplier based in Bintangor for Kuih Sepit Berinti)

Eco-Shop Aiman Mall, Kota Samarahan (packaging plastics supplies)

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Fixed cost: RM100

Variable cost: RM78.45

Direct materials:

plastics for packaging

2 packs of instant cup noodles

2 types of snacks (mini)

lollipops

1 carton of packet drinks

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• Make customers difficult to buy food in cafes. Plus, cafes full of customers as well.

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Customers more prefer cheap and good quality product.

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Customers' Problem that Our Business Solve with Your Business Offering

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Customers' Problem that Our Business Solve with Your Business Offering

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• Customers need handy and ready-to-eat products for their stocks.

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To save customers' time.

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Encourage customers to repeat orders.

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Customers not from Sarawak have try new ethnic snacks which is rare in their hometown.

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Grab yours ! 🍫🥜

Chocolate - RM16

Peanut - RM 16

MIX - RM18

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Self pickup :

Allamanda & Kenanga College

Free delivery to Faculty Education, Language & Communication

Cash of delivery :

1. Sakura & Dahlia College - RM0.70

2. Cempaka, Bunga Raya(BRC) & Tun Ahmad Zaidi(TAZ) College - RM1

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In June 2024, though, our company's total sales totaled RM169.00, and there were RM317.00 expenses recorded during that month. The total profit is RM148.00

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In summary, our company's entire sales for this year came to RM467.00, while its total expenses came to RM395.45. RM71.55 is the total profit our company has made.

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Sales of Product :

Direct sales - cash on delivery (COD) through the place requested by the customer in TAZ, BRC and Cempaka.

= self pickup at Allamanda

= free delivery at FELC & Kenanga

= Dahlia & Sakura - RM0.70

= TAZ, BRC & Cempaka - RM1.00

Indirect sales - payment method using the transaction through the Duitnow QR code by the customer.

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satisfy customers taste

provide local and traditional food products

provide the delivery service required by the customer

food product sales to students and outsiders

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Hardsell and Softsell are two different approaches to marketing and advertising:

Hardsell

Definition:

- The hard sell approach is direct, aggressive, and persuasive. It focuses on convincing the customer to make an immediate purchase.

Characteristics:

- Emphasizes urgency and immediate action.

- Often includes strong calls to action (e.g., "Buy Now!", "Limited Time Offer!").

- Highlights the benefits and features of the product in a straightforward manner.

- May use persuasive language to push the consumer towards making a decision quickly.

Example:

"Are you tired of the same old snacks that leave you feeling unsatisfied and guilty? At Let'Snacking, we understand the importance of enjoying snacks that not only taste amazing but also align with your lifestyle choices. Our innovative flavors and wholesome ingredients guarantee that every bite is a burst of pleasure and quality. Don’t settle for less – upgrade your snacking game today with Let'Snacking. Click here to explore our range and start your snack adventure now!"

Soft Sell

Definition:

- The soft sell approach is more subtle and gentle. It focuses on building a relationship with the customer over time, encouraging them to make a purchase without pressure.

Characteristics:

- Emphasizes creating a positive and emotional connection with the customer.

- Uses a conversational tone and gentle persuasion.

- Focuses on storytelling, lifestyle integration, and the benefits of the product in a more indirect way.

- Aims to build brand loyalty and trust.

Example:

"Welcome to Let'Snaking, where snacking meets pleasure and quality. We believe that snacks should be as delightful as they are nutritious, catering to your unique lifestyle choices. From inventive flavors to wholesome ingredients, each of our snacks is crafted to provide you with an unforgettable experience. Join us on this journey of snack exploration and find out how our dedication to quality and taste can make your snacking moments truly special. Explore our collection and let your taste buds celebrate!"

In summary, hard sell is about pushing for a quick sale with urgency and directness, while soft sell focuses on building a relationship and trust with the customer over time.

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Individual Reflection - Vanessa Baxter Blassan (101253)

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Individual Reflection - Vanessa Baxter Blassan (101253)

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Throughout the semester, my team and I worked on a business project. The most valuable aspect while working on this project was gaining hands-on business experience, as I had no prior background in entrepreneurship. At first, we faced challenges such as finding product ideas and attracting customers. By conducting thorough research, reaching out to suppliers and by doing a better marketing approach, we overcame these obstacles. I also learned a lot of new knowledge regarding business such as marketing and managing financial records. The skills and knowledge I gained will be beneficial if I decide to start my own business or assist friends and family with their entrepreneurial endeavors. Completing this project has been a rewarding experience, and I look forward to applying what I've learned in the future.

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Individual Reflection - Esther Engelin Anak Siong (98869)

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Individual Reflection - Esther Engelin Anak Siong (98869)

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It is my first time doing this business through outselling the products, which are snacks and Kuih Sepit for our business, so let me start by thanking all of my team members Emely, Susan, Vanessa, and Ellya of Let'Snacking for their guidance and assistance throughout this business project. Regardless of my debut concerns we were able to accomplish the goal because to our confidence and good attitude. However, I still frequently worry that I won't be able to do this on my own.Therefore, I try my best to ensure that our business runs smoothly. It is common knowledge that we cannot predict the future if we do not attempt. Last but not least, never forget our lecturer Dr. Dilah bin Tuah for his unwavering support, guidance, and prayers to ensure that we complete our tasks and the notes that were provided to us as our guidelines. Even if this is only from the online course, we are really blessed to have Dr. Dilah as our lecturer to provide this knowledge to us. When the time comes for me to launch my own company, I'm hoping that this MPU 3222 Foundation of Entrepreneurship Inculturation would be a huge help. Thank you.

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This is the transaction record of the payment to our Kuih Sepit Berinti agent, Emelin. Therefore, our total profit after deducting with the agent's payment is RM 65.55.

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Individual reflection- Susan anak Buta (101134)

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Individual reflection- Susan anak Buta (101134)

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First and foremost, I would like to thank my group members who supported and contributed in this business project. Also, I want to thank Dr Dilah for his guidance throughout our business. This is my very first time doing a business, so I think it’s a little a bit challenging for me. I personally did not have any interest in doing business until I involved in this assessment. At first, our team faces challenges to find the best product to sale because all of us did not have any experience in doing business. But, we finally found a solution to overcome the challenges, so our team chose to do snacks business as snacks was well-known among the students. By doing this business project, I have learned a lot about how to managing our own business especially to promote and attract the customers to buy our products. Last but not least, I hope the knowledge that I gained during involved in this business can be useful to my future. Thank you.

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[ Leader and Manager of Graphic ]

Responsible for dividing the tasks equally among the group members.

Monitor and approve all team members' work.

In charge of communicating with Emelin, the kuih sepit agent, to get the stock of kuih sepit that the customer has ordered.

In charge of designing appropriate business logos and posters based on color, theme, and photo selection to get customer's attention.

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[ Manager of Visual Communication and Order Recipient ]

In charge of writing attractive advertisement text for every product promoted on business social media.

Receive orders from customers and deliver all those orders to group members.

Calculating the stocks of products that customers have ordered.

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[Treasurer]

Offer a private side bank account as a business account.

Handle all of the group's financial matters.

Overseeing the business's financial transactions, including receipts and payments.

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[ Assistant Manager of Finances & Inventory Management ]

Help trasurer manage business finances.

Calculate the profit on every product sold.

Ensure customer product orders are received safely.

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[ Purchaser of product & Promoter ]

Compare snacks prices across several stores.

Purchased all of items on the list that have been planned for sale.

Creating a business Instagram account.

Create the slogan "Eat like A Pro" attract customers to explore more about our business.

In charge of the advertisement of the products on business social media, including personal accounts.

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[Delivered the product]

All of members.

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All of members except Nur Ellya Natasya.

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This is our company's record statement from the buyers during the course of the whole transaction.