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Born Rakim Mayers on October 3, 1988, in Harlem, New York.

Member of the hip-hop collective A$AP Mob.

Known for blending hip-hop with high fashion and experimental sounds.

Rose to fame with his 2011 mixtape Live. Love. A$AP.

Has also worked as a fashion icon, model, and actor, influencing both music and style trends.

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“Fashion Killa” was released in 2013 on Rocky’s debut studio album Long. Live. A$AP.

The album was released under RCA Records and Polo Grounds Music.

The intended audience was young listeners interested in both rap and street/high fashion culture.

The song falls under the hip-hop/rap genre, with a smooth, melodic vibe.

In 2013, hip-hop was increasingly merging with fashion, and artists like Rocky were reshaping rap’s relationship with style and luxury branding.

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Theo Wargo/Getty Images Entertainment/Getty Images

A$AP Rocky has earned the right to his self-proclaimed moniker "Fashion Killa." For nearly a decade now, the rapper has been setting and subverting some of the biggest menswear trends. Rocky's never been afraid to take risks, whether that means wrapping a patterned babushka around his head, wearing a sheer blouse long before sheer was even a thing, or turning a thrifted blanket into a viral Met Gala look.

Rocky's romantic relationship with Rihanna, they now share two little ones, only helped further cement his status as music's best-dressed man. The stylish duo understand that couples style isn't necessarily about matching as much as it is about coordination. For Rocky, that means complimenting Rihanna's street style with pastel Bottega Veneta suiting, double denim, and the oddball pop of color. Here, a look through A$AP Rocky's best fashion moments.

2024: Bottega Veneta Show

Rocky had the pleasure of debuting this snakeskin Bottega Veneta bag during the brand's spring 2025 show, before it even graced the runway or department stores. Now that's a power move.

2022: Black Panther 2 Premiere

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A$AP Rocky's Singular Style Proves Why He's a True 'Fashion Killa'

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From that famous red carpet babushka to his recent Bottega Veneta phase, relive all of Rocky's best style hits in honor of his 36th birthday.

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“Fashion Killa” is about celebrating fashion as a core part of identity and self-expression. A$AP Rocky references dozens of luxury designers Prada, Gucci, Versace, and more to show how clothing symbolizes power, taste, and status within culture. The song’s purpose is not only to highlight materialism, but also to present fashion as art and individuality. Rocky appeals to listeners through evocative descriptions and cultural name drops, creating a mood that feels stylish and aspirational. This song connects to culture by showing how hip-hop has become intertwined with high fashion and how young people use clothing as a way to define themselves. The lyrics reflect values of individuality, creativity, and confidence, while also hinting at society’s obsession with consumerism and image.

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A$AP Rocky - Fashion Killa (Explicit - Official Video)

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I think “Fashion Killa” is effective because it blends music and fashion culture in a creative way. I agree with Rocky’s idea that fashion is more than just clothing it can be empowering and expressive. While the song does glorify expensive brands, I see it more as a celebration of individuality and style. Some people may connect to this song because they love fashion and see it as part of their identity, while others might dismiss it as shallow or materialistic. Personally, I like how Rocky turns fashion into a cultural statement, and I think the song appeals to listeners who value confidence, creativity, and the art of self-expression.