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You and your team have been selected to take part in a National Tourism Challenge to design a new tourist attraction in Malaysia.

You will receive RM80 million to bring your idea to life. Your job is to come up with a creative, fun, and meaningful attraction that will bring more visitors to Malaysia and benefit the local community.

As a team, brainstorm and create a proposal for a brand-new attraction. You will then present your idea to a panel (your classmates and teacher) and try to convince them that your idea deserves the RM80 million.

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Location : Labuan, Malaysia

Labuan is chosen for its beautiful coastal scenery, clear waters, and strategic positions near Sabah, Sarawak, and Brunei. It has the perfect environment for water sports and marine tourism, and this event this event will strengthen Labuan’s image as world class Malaysia’s ocean paradise.

Main Idea :

Labuan Aqua Festival focuses on marine adventure, cultural diversity, and sustainability. It aims to promote ocean conservation while providing an unforgettable entertainment and tourism experience.

Key Features :

•Jet-ski and yacht race

•Floating Seafood and Cultural Market

•Underwater art and coral exhibitions

•Beach Concerts and drone fireworks display

Targeted audiences :

Target visitors include local families, youth, sportspersons, domestic and international tourists , and marine enthusiasts seeking recreation, culture, and adventure.

Simple Budget Plan (RM80 Million)

Event Setup : RM40 Million

Marketing : RM15 Million

Entertainment : RM20 Million

Community Programs : RM 5 Million

How Will It Succeed :

Labuan Aqua Fest will succeed by positioning Labuan as a leading marine tourism hub. The event will generate economic growth, attract global visitors, create job opportunities, and strengthen community participation through sustainable and cultural programs.

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Name of Attraction : Melaka , Lunavera Island 

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Name of Attraction : Melaka , Lunavera Island 

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Location : Melaka , Malaysia

Lunavera Island near Melaka is choosen because of historical island in Melaka came attracted the tourist to come to the Lunavera Island .

Main Idea :

Lunavera Island focused on the resorts, it has activities and cultural of Malaysia that tourist from Malaysia and foreigner can experience .

Key Features :

• Wild Botanical Spa

• Adventure Trails

• Themes Cabins

• The Festivals of Moon

• Traditional Island Cuisine

Target Audience :

Target visitors include local tourist, international tourists, youth, culture and adventure .

Simple Budget Plan (RM80 Million):

Cost of Island - RM12 million

Resort - RM5 million

Transportation (speedboat) - RM9 million

Guide Workers - RM800k

Foods & drinks - RM40 million

Activities - RM10 million

Repairment - RM3 million

Promotion - RM200k

How will it succeed :

The resort in Lunavera Island can gives an experience to the tourist such as relaxation and stress relief and quality time that can bonding with families and friends or partners. Thus, it can create a memorable experience such as activities like snorkeling, diving, views and cultural tours that can create lasting memories.

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This proposal outlines the development of a new tourism attraction named Eco-Borneo Adventure Park, located in Kundasang, Sabah. The park aims to promote eco-friendly tourism while providing visitors with enjoyable and memorable experiences surrounded by nature.

Location 📍

Kundasang, Sabah — a well-known highland area famous for its scenic landscapes, cool climate, and proximity to Mount Kinabalu. It is a strategic location frequently visited by both local and international tourists.

Main Idea / Theme📑

The main theme of the park is “Nature and Fun”.

The concept focuses on combining environmental sustainability with entertainment and cultural activities. Kundasang is a strategic area that attracts many foreign and domestic visitors due to its beautiful natural scenery and peaceful environment. And it is a strategic places where a lot of foreigner visits.

Attractions and Activities 🏃

The park will feature a variety of attractions that highlight both adventure and culture, including:

• Cable Car and Skywalk Bridge – offering panoramic views of the surrounding mountains and forests.

• Weekend Cultural Events showcasing local traditions such as:

• Dance: Sumazau

• Music: Sape, Sompoton, and traditional gong performances

• Food: Local delicacies such as Hinava, Bosou, and Sinalau Bakas

Nearby attractions such as the Alpaca Farm and Mount Kinabalu Viewpoint will further enhance the visitor experience.

Target Audience 🎯

The park will cater primarily to tourists and families seeking nature-based recreational activities, cultural experiences, and adventure tourism.

Conclusion

The Eco-Borneo Adventure Park aims to become one of Sabah’s leading eco-tourism destinations by combining nature, culture, and adventure. With proper planning, community involvement, and environmental care, this project will significantly contribute to the local economy and promote sustainable tourism in Kundasang, Sabah.

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A nature-inspired eco-adventure attraction that promotes outdoor activities and environmental awareness.

📍 Location: Sabah

• Natural landscape & cool climate

• Strong tourism destination

• Perfect setting for eco-adventure

🌿 Concept / Theme

• Eco-Adventure with Nature Awareness

• Adventure + Nature + Relaxation

• Encourages responsible tourism

• Promotes appreciation for the environment

✨ Key Features

• Design & Environment

• Eco-friendly materials (wood, bamboo)

• Blends with natural surroundings

• Minimal environmental disturbance

Activities

• Forest Zipline

• Sky Bridge Walk

• Trekking & Hiking Trails

• Camping & Glamping

• Nature Café & Photo Spots

Target Audience

• Families & leisure visitors

• Students & school trips

• Local and international tourists

• Youth & adventure seekers

• Companies for team-building

Estimated Budget (RM80M)

• RM30M – Facilities & infrastructure

• RM20M – Adventure & safety equipment

• RM15M – Staff & community development

• RM15M – Marketing & environmental programmes

• RM0.25M – Eco-friendly buggies

Why It Will Succeed

• Revenue from tickets & activity packages

• Boosts local economy & job opportunities

• Encourages environmental care & awareness

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Location : Kuching, Malaysia

Kuching is a strategic place since it's the largest city in Sarawak and the population is very big. Beach and nature is the most strategic place for doing so many activities and it's because it has nice sunset views and very windy during evening time.

Main Idea :

Nusantara Heritage Resort focuses on sharing and promoting the Sarawakian culture with both local and international communities cuisine. It seeks to support marine conservation while delivering quality services to all guests and unforgettable experience to the tourists. Then, we called it " One Culture, Many Traditional ".

Key Festures :

Waterpark

Jet-ski

Skateboat

Flying Fox

Tradisional dance every weekend (all culture are included)

Floating Resorts

Target audiences :

Local and international people

Simple Budget Plan :

Construction and building : RM40 Million

Advertisement and promotion : RM20 Million

Event/Activities : RM10 Million

Entertaiment : RM10 Million

How will it succeed :

The success of the Nusantara Heritage Resort will largely depend on its location, authentic execution of the heritage concept, market demand, and operational excellence. Positioned within Malaysia’s growing tourism sector, especially with initiatives like Visit Borneo 2026, the resort has strong potential if it offers a genuine cultural experience that differentiates it from generic competitors. Its “heritage” branding could attract both domestic and international travelers seeking immersive, culturally rooted stays, but only if the architecture, storytelling, and services truly reflect Nusantara heritage. Success also hinges on accessibility, infrastructure, and effective marketing, as many heritage or destination resorts fail when transport links or demand are weak. Financial viability will require maintaining healthy occupancy rates and room yields to offset high capital and operating costs. Partnering with an experienced operator, focusing on sustainability, and diversifying income through dining, events, and local experiences will further strengthen resilience. If these factors align, the Nusantara Heritage Resort has a strong chance to thrive as a distinctive, sustainable tourism destination in the region.

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Borneo Dream Cruise

Location: Kuching, Sarawak (departing from Kuching Waterfront)

Why this location:

Kuching is a popular tourist city in Sarawak with a beautiful riverfront and easy access to the South China Sea. It’s close to natural attractions like Bako National Park and Santubong, making it an ideal place for scenic coastal cruises.

Main Idea/Theme

Theme: Nature and Culture Experience on Water

This cruise focuses on showcasing Sarawak’s natural beauty, local culture, and cuisine. Guests can enjoy sunset views, local performances, and guided tours about Sarawak’s rich traditions and wildlife.

Key Features

Luxurious yet eco-friendly cruise design

Onboard Sarawak cultural performances and food tasting

Stops at islands and coastal villages for sightseeing

Sunset dinner deck and stargazing lounge

Optional “Eco Discovery Tour” led by local guides

Who Will Visit?

Local and international tourists

Families seeking a relaxing getaway

Couples for romantic sunset cruises

Students and groups for educational eco-tours

Simple Budget Plan

Item Description Estimated Cost

Ship design and construction Medium-sized cruise ship with eco features RM 30 million

Interior design & facilities Restaurants, cabins, entertainment area RM 10 million

Promotion and marketing Ads, travel partnerships, social media RM 3 million

Staff training & operation Crew salaries and training RM 2 million

Total Estimated Budget: RM 45 million

How Will It Succeed?

The cruise will make money through ticket sales, private event bookings, and partnerships with local tourism boards. It will help the local community by:

Creating jobs for Sarawakians (crew, guides, entertainers)

Promoting Sarawak culture and handicrafts

Attracting more tourists to the region

group members:

Steven Gerard,Augustine Mat,Mark Maxmillan and Fernandez Saran

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Name of Attraction: Sarawak Waterpark Theme Park

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Name of Attraction: Sarawak Waterpark Theme Park

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Location: Miri, Sarawak. It is because it will create jobs for locals, help small businesses (like food stalls, transport, and hotels) and increase tourism income for the city.

Main Idea / Theme: Celebrates Sarawak’s unique culture which will highlight Sarawak’s cultural diversity that features attractions based on Iban, Bidayuh, and Orang Ulu traditions.

For example, a pool with traditional longhouse designs, music, and performances.

Key Features:

The park will have a colorful, tropical design inspired by Sarawak’s rainforest and culture. At the entrance, a large traditional longhouse-style gate will welcome visitors, decorated with tribal patterns and carvings.

Who Will Visit:

Domestic and international tourists visiting places like Mulu Caves or Niah Cave can add the theme park to their travel plan.

Simple Budget Plan:

The total estimated cost to build the Sarawak Theme Park in Miri is around RM50 million. About RM40 million will be used for buildings and construction including the rides, buildings, and landscape design. Another RM6 million will go to advertisement and promotion such as TV commercials, social media marketing, and tourism campaigns.

Around RM3 million will be spent on staff hiring and training to ensure good service and safety. Finally, about RM1 million will be used for equipment and park facilities, including lights, sound systems, and park vehicles.

How will it Succeed?

The Sarawak Theme Park will succeed because it offers a unique combination of fun, culture, and nature that attracts both local visitors and tourists. It will make money through ticket sales, food stalls, souvenirs, and special events such as cultural shows and festivals.

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Name of attraction:

The name of this attraction is Kundasang Waterfall Camp.

Location:

The camp will be build in Sabah Rainforest. That’s a good location because that’s a place with waterfall, river and nature.

Main idea:

The main idea of Kundasang Waterfall Camp is combine happiness and relaxing within the natural waterfall.

Key features:

Kundasang Waterfall Camp would offer a lot of activities to the visitors such as swimming, rock climbing and especially camping.

Who will visit:

Our target is families, student and foreigner.

Budget plan:

• 40M – build camp and facilities

• 15M – safety and equipment

• 15M – staff training

Success:

Kundasang Waterfall Camp can attract more visitors and foreigner easily. This camp can revive our local economies and give more job chance to the locals.

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Location:

Located along the Miri-Bintulu Road, approximately 30 minutes from Miri Airport

Main idea/theme:

The resort is nestled within a pristine and lush tropical rainforest near Lambir Hills National Park. Its core focus is allowing guests to experience the unique biodiversity of Borneo, including its exotic tree and insect species.

Escape and Rejuvenation: It serves as a retreat designed for guests to escape the hustle and bustle of city life and find relaxation and revitalization for the body, mind, and spirit in a tranquil environment.

Adventure and Recreation: The resort offers a wide array of on-site activities combining both soft adventure (like jungle trekking, nature walks, and visiting mini waterfalls) and active recreation (such as a water park, kayaking, rafting, and archery).

Key features:

Features a collection of unique jungle tree species and insects only found in the Borneo rainforest.

Jungle trekking and nature walks along specially designed footpaths. Access to a Waterpark, outdoor swimming pool, and a mini waterfall with wooden plank walks to reach it. Educational tours to a Fruit Farm (featuring seasonal tropical fruits) and a Domestic Animal Farm (chickens, sheep, goats), sometimes with a farm tractor train ride.

Activities like fishing, boating/river boat ride, kayaking, archery, horse riding, badminton, billiards/pool table, and various team-building challenges.

Night Activities is Night Safari or Discovery Walk to glimpse nocturnal wildlife.

Who will visit:

Families, tourists , student and also who like nature

Simple budget plan:

Rm15M-staff & community development

Rm30M-facilities& infrastructure

Rm15M-marketing & environmental programs

Rm0.25M-eco friendly buggies

Rm20M-adventure & safety equipment

How Will it make money:

It will make money by promoting the package at reasonable prices. Then food and beverage also can make money by from the resort's restaurants,bar and cafes.